Lexus ranks highest in 2008 American Consumer Satisfaction Index (2nd year)
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Lexus ranks highest in 2008 American Consumer Satisfaction Index (2nd year)
http://www.bloomberg.com/apps/news?p...mU&refer=japan
http://www.detnews.com/apps/pbcs.dll...TO01/808190406
Lexus Again Tops Auto Satisfaction Survey; Buick, Cadillac Fall
By Alan Ohnsman
Aug. 19 (Bloomberg) -- Toyota Motor Corp.'s Lexus remained the top auto brand in a customer satisfaction survey, joined by Bayerische Motoren Werke AG's BMW, while General Motors Corp.'s Buick and Cadillac and Ford Motor Co.'s Lincoln-Mercury fell.
Lexus again scored 87 of 100 points in the study released today by the University of Michigan's National Quality Research Center. BMW's 1-point gain from a year ago tied it with Toyota's luxury division. Toyota's main brand and Honda Motor Co.'s Honda were next, as both rose 2 points to 86 in the survey of buyers who've owned their vehicles between 6 months and 3 years.
``For GM, Ford and Chrysler the uphill struggle becomes more uphill,'' said Claes Fornell, who oversees the American Customer Satisfaction Index for the Ann Arbor, Michigan-based university. The slip for U.S. brands was partly the result of higher gasoline prices, he said in an interview yesterday.
U.S.-based automakers have touted steady gains in vehicle quality relative to Asian and European brands in studies by J.D. Power & Associates the past few years. J.D. Power's study of vehicle dependability released Aug. 7 also ranked Lexus as the top brand, followed by Ford's Mercury.
Buick, Cadillac and Lincoln-Mercury all tied BMW a year ago in the U-M survey. GM's Saturn line was the most improved brand, rising by 4 points to 85, ranking it along with Buick and Cadillac. Lincoln-Mercury fell 3 points from a year earlier, while Buick and Cadillac each dropped 1 point.
Chrysler LLC's Dodge and Jeep brands scored lowest, with 78 points and 76 points, respectively.
Vehicle satisfaction on average was unchanged from a year earlier at 82 and remains at the highest level since the index was created in 1994, Fornell said.
By Alan Ohnsman
Aug. 19 (Bloomberg) -- Toyota Motor Corp.'s Lexus remained the top auto brand in a customer satisfaction survey, joined by Bayerische Motoren Werke AG's BMW, while General Motors Corp.'s Buick and Cadillac and Ford Motor Co.'s Lincoln-Mercury fell.
Lexus again scored 87 of 100 points in the study released today by the University of Michigan's National Quality Research Center. BMW's 1-point gain from a year ago tied it with Toyota's luxury division. Toyota's main brand and Honda Motor Co.'s Honda were next, as both rose 2 points to 86 in the survey of buyers who've owned their vehicles between 6 months and 3 years.
``For GM, Ford and Chrysler the uphill struggle becomes more uphill,'' said Claes Fornell, who oversees the American Customer Satisfaction Index for the Ann Arbor, Michigan-based university. The slip for U.S. brands was partly the result of higher gasoline prices, he said in an interview yesterday.
U.S.-based automakers have touted steady gains in vehicle quality relative to Asian and European brands in studies by J.D. Power & Associates the past few years. J.D. Power's study of vehicle dependability released Aug. 7 also ranked Lexus as the top brand, followed by Ford's Mercury.
Buick, Cadillac and Lincoln-Mercury all tied BMW a year ago in the U-M survey. GM's Saturn line was the most improved brand, rising by 4 points to 85, ranking it along with Buick and Cadillac. Lincoln-Mercury fell 3 points from a year earlier, while Buick and Cadillac each dropped 1 point.
Chrysler LLC's Dodge and Jeep brands scored lowest, with 78 points and 76 points, respectively.
Vehicle satisfaction on average was unchanged from a year earlier at 82 and remains at the highest level since the index was created in 1994, Fornell said.
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Lexus Champion
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Detailed results for multiple car companies from 1995-2007 here:
http://www.theacsi.org/index.php?opt...Light+Vehicles
http://www.theacsi.org/index.php?opt...Light+Vehicles
Lexus Fanatic
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The range between the highest and lowest satisfaction ratings don't seem very large at all......around 10-15% or so. I agree with the Chrysler-Dodge/Jeep vehicles scoring lowest. Most of them don't impress me at all with their low build quality and general cheapness inside and out.
Several important brands, though, including Volvo, Saab, Audi, Subaru, and others, aren't on the list at all..........it is only half complete.
Several important brands, though, including Volvo, Saab, Audi, Subaru, and others, aren't on the list at all..........it is only half complete.
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Lexus Champion
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From: CA
The chart was made by Detroit News. There is more complete data on the link in the second post (Subaru/Volvo)...although this study is still growing, having added Lexus for the second year only this year.
The survey targets consumers who have purchased their vehicle between six months and three years ago.
Anyway, good for Lexus... I guess they're on top despite tying with BMW because BMW had to increase to catch them this year?
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Lexus Champion
Joined: Mar 2005
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Their methodology is detailed here:
http://en.wikipedia.org/wiki/America...sfaction_Index
80,000 Americans are sampled on everything from soap to the fed government. I do wonder about their individual sample size though.
http://en.wikipedia.org/wiki/America...sfaction_Index
80,000 Americans are sampled on everything from soap to the fed government. I do wonder about their individual sample size though.
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