Toyota Reports December and 2009 Sales

By -

logo_toyota.jpg

TORRANCE, Calif. (Jan. 5, 2010) – Toyota Motor Sales (TMS),
U.S.A., Inc., today reported December sales results of 187,860 units,
an increase of 22.9 percent over the same period last year, on a daily
selling rate (DSR) basis.

On
a raw volume basis, unadjusted for 28 selling days in December 2009,
compared to 26 selling days in December 2008, TMS sales were up 32.3
percent for the month, compared to the same period last year.

For
the year, TMS reported annual sales of 1,770,149 vehicles, a decrease
of 20.2 percent from the same period in 2008, on a DSR basis. With 308
selling days in 2008 and 2009, annual sales were also down 20.2 percent
on an unadjusted raw volume basis.

Toyota
Division recorded year-end sales of 1,554,174 vehicles, down 20.6
percent from the prior year. Lexus reported sales of 215,975 units in
2009, down 17 percent from 2008. Scion Division reported sales of
57,961 units for the year.

“Emerging
from the rollercoaster of 2009, the industry has gained positive
momentum for a gradual recovery,” said Don Esmond, senior vice
president of automotive operations, Toyota Motor Sales, U.S.A. “Despite
a tough market, TMS performed solidly, reaching its goal to grow market
share. With Toyota continuing as the best-selling overall brand and
Lexus as the best-selling luxury brand in America, we’re looking
forward to a bright 2010.”

Toyota Division

Toyota
Division reported December sales of 159,295 units, up 24.7 percent over
December 2008. Toyota Division passenger cars recorded December sales
of 98,122 units, up 34.6 percent over the year-ago month, with year-end
sales of 996,431 units, down 17.4 percent from last year. For the year,
passenger car sales were led by Camry and Camry Hybrid, which posted
combined annual sales of 356,824 units. Corolla recorded 2009 sales of
296,874 units. The Prius mid-size gas-electric hybrid posted year-end
sales of 139,682 units. Venza reported sales of 54,410 units for the
year.

Toyota Division
light trucks reported December sales of 61,173 units, up 11.7 percent
over December 2008, with year-end sales of 557,743 units, down 25.7
percent from 2008. For the year, light truck sales were led by the RAV4
compact SUV with year-end sales of 149,088 units, up 8.8 percent over
the same period last year. Highlander and Highlander Hybrid posted
combined annual sales of 83,118 units. The Tundra full-size pickup
recorded year-end sales of 79,385 units. The Tacoma mid-size pickup
reported sales of 111,824 units for 2009. Sienna recorded year-end
sales of 84,064 units.

Scion
reported December sales of 3,771 units, with year-end sales totaling
57,961 units. The Scion xB urban utility vehicle recorded year-end
sales of 25,461 units. The tC sports coupe reported annual sales of
17,998 units. The xD posted sales of 14,499 units for the year.

Lexus Division

Lexus
reported December sales of 28,565 units, up 13.5 percent over the
year-ago month. Lexus passenger cars reported December sales of 15,862
units, up 27.6 percent over December 2008, with year-end sales of
112,745 units, down 25.6 percent from 2008. For the year, Lexus
passenger car sales were led by the ES entry luxury sedan with year-end
sales of 48,485 units. The IS entry luxury sport sedan recorded
combined annual sales of 38,077 units. The HS entry luxury hybrid sedan
recorded sales of 6,699 units for the year.

Lexus
Division light trucks reported December sales of 12,703 units, down 0.2
percent from the year-ago month, and year-end sales of 103,230 units,
down 4.9 percent from last year. Lexus sales were led by the RX luxury
utility vehicle in 2009, which posted combined year-end sales of 93,379
units, up 10.9 percent over the prior year. The RX 450h hybrid luxury
utility vehicle reported sales of 14,464 units for the year.

TMS Hybrids

In
December, TMS posted sales of 17,964 hybrid vehicles, up 36.7 percent
over December 2008. TMS calendar-year-to-date hybrid sales totaled
195,545 units. Toyota Division posted December sales of 14,317 hybrids
and year-end sales of 173,655 units. Lexus Division posted sales of
3,647 hybrids for the month and 21,890 units for the year.

There
were 28 selling days in December 2009, compared to 26 selling days in
December 2008. There were 308 selling days in 2009 and 2008.

*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.

TOYOTA  RETAIL  SALES                             (INCLUDES FLEET & HAWAII)
December, 2009

-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % DSR %
2009 2008 CHG 2009 2008 CHG
---- ---- ----- ---- ---- -----

YARIS 5,017 4,417 5.5 63,743 102,328 -37.7
COROLLA 34,220 22,129 43.6 296,874 351,007 -15.4
CAMRY 34,946 25,275 28.4 356,824 436,617 -18.3
VENZA 5,819 1,474 266.6 54,410 1,474 3591.3
AVALON 2,574 2,436 -1.9 26,935 42,790 -37.1
PRIUS 11,775 7,859 39.1 139,682 158,884 -12.1
SCION xA 0 0 N/A 3 39 -92.3
SCION xB 1,756 1,794 -9.1 25,461 45,220 -43.7
SCION tC 1,047 1,348 -27.9 17,998 40,980 -56.1
SCION xD 968 985 -8.7 14,499 27,665 -47.6
TOTAL TOYOTA DIV.
PASS. CAR 98,122 67,717 34.6 996,431 1,207,006 -17.4
----------------- ------ ------ ---- ------- --------- -----
ES 6,531 5,236 15.8 48,485 64,135 -24.4
HS 1,980 0 N/A 6,699 0 N/A
LS 2,085 1,451 33.4 11,334 20,255 -44.0
SC 50 116 -60.0 720 1,986 -63.7
GS 1,063 1,200 -17.7 7,430 15,759 -52.9
IS 4,153 3,539 9.0 38,077 49,432 -23.0
TOTAL LEXUS PASS.
CAR 15,862 11,542 27.6 112,745 151,567 -25.6
----------------- ------ ------ ---- ------- ------- -----
TOTAL TOYOTA PASS.
CAR 113,984 79,259 33.5 1,109,176 1,358,573 -18.4
------------------ ------- ------ ---- --------- --------- -----
SIENNA 8,555 6,901 15.1 84,064 115,944 -27.5
RAV4 16,742 8,795 76.8 149,088 137,020 8.8
FJ CRUISER 1,603 3,168 -53.0 11,941 28,668 -58.3
4RUNNER 4,514 3,707 13.1 19,675 47,878 -58.9
HIGHLANDER 9,442 7,791 12.5 83,118 104,661 -20.6
LAND CRUISER 190 227 -22.3 2,261 3,801 -40.5
SEQUOIA 1,760 2,399 -31.9 16,387 30,693 -46.6
TOTAL SUV 34,251 26,087 21.9 282,470 352,721 -19.9
--------- ------ ------ ---- ------- ------- -----
4X2 TACOMA 4,525 4,287 -2.0 54,939 79,773 -31.1
4X4 TACOMA 4,972 4,404 4.8 56,885 64,882 -12.3
TOTAL TACOMA 9,497 8,691 1.5 111,824 144,655 -22.7
TUNDRA 8,870 9,191 -10.4 79,385 137,249 -42.2
TOTAL PICKUP 18,367 17,882 -4.6 191,209 281,904 -32.2
TOTAL TOYOTA DIV.
LT TRUCK 61,173 50,870 11.7 557,743 750,569 -25.7
----------------- ------ ------ ---- ------- ------- -----
LX 386 508 -29.4 3,616 7,915 -54.3
GX 502 1,380 -66.2 6,235 16,424 -62.0
RX 11,815 9,932 10.5 93,379 84,181 10.9
TOTAL LEXUS LIGHT
TRUCK 12,703 11,820 -0.2 103,230 108,520 -4.9
----------------- ------ ------ ---- ------- ------- ----
TOTAL TOYOTA LIGHT
TRUCK 73,876 62,690 9.4 660,973 859,089 -23.1
------------------ ------ ------ --- ------- ------- -----
TOTAL TOYOTA DIV. 159,295 118,587 24.7 1,554,174 1,957,575 -20.6
TOTAL LEXUS 28,565 23,362 13.5 215,975 260,087 -17.0
----------- ------ ------ ---- ------- ------- -----
TOTAL TOYOTA 187,860 141,949 22.9 1,770,149 2,217,662 -20.2
MEMO:
DOM. COROLLA 33,659 17,192 81.8 265,440 252,877 5.0
DOM. CAMRY 34,687 24,790 29.9 346,957 428,841 -19.1
DOM. RAV4 5,746 210 2440.7 46,360 247 18669.2
DOM. HIGHLANDER 6,006 0 N/A 10,948 0 N/A
DOM. PICKUP 18,367 17,882 -4.6 191,209 281,902 -32.2
DOM. RX 9,174 8,221 3.6 63,593 63,610 0.0

SELLING DAYS 28 26 308 308
------------ --- --- --- ---
TOYOTA DIV. IMPORT
CAR 21,383 21,825 -9.0 302,689 481,024 -37.1
LEXUS IMPORT CAR 15,862 11,542 27.6 112,745 151,567 -25.6
TOYOTA DIV NA BUILT
CARS 76,739 45,892 55.3 693,742 725,982 -4.4
TOTAL TOYOTA CARS 113,984 79,259 33.5 1,109,176 1,358,573 -18.4

TOYOTA DIV. IMPORT
LT TRUCK 20,739 23,478 -18.0 208,775 321,781 -35.1
LEXUS IMPORT LT
TRUCK 3,529 3,599 -8.9 39,637 44,910 -11.7
TOYOTA DIV NA BUILT
LT TRUCK 40,434 27,392 37.1 348,968 428,788 -18.6
LEXUS NA BUILT LT
TRUCK 9,174 8,221 3.6 63,593 63,610 0.0
TOTAL TOYOTA LT
TRUCK 73,876 62,690 9.4 660,973 859,089 -23.1
--------------- ------ ------ --- ------- ------- -----
SPORT UTILITY
VEHICLES 45,351 34,739 21.2 373,759 432,573 -13.6
Memo: Lexus
Sport Utility 12,703 11,820 -0.2 103,230 108,520 -4.9

SMALL VANS 8,555 6,901 15.1 84,064 115,944 -27.5
PICKUPS 18,367 17,882 -4.6 191,209 281,904 -32.2
--------------- ------ ------ ---- ------- ------- -----
* NORTH AMERICAN
BUILT VEHICLES
COROLLA 33,659 17,192 81.8 265,440 252,877 5.0
CAMRY 34,687 24,790 29.9 346,957 428,841 -19.1
VENZA 5,819 1,474 266.6 54,410 1,474 3591.3
AVALON 2,574 2,436 -1.9 26,935 42,790 -37.1
SIENNA 8,555 6,901 15.1 84,064 115,944 -27.5
RAV4 5,746 210 2440.7 46,360 247 18669.2
HIGHLANDER 6,006 0 N/A 10,948 0 N/A
PICKUP 18,367 17,882 -4.6 191,209 281,902 -32.2
SEQUOIA 1,760 2,399 -31.9 16,387 30,693 -46.6
RX 9,174 8,221 3.6 63,593 63,610 0.0
TOTAL 126,347 81,505 43.9 1,106,303 1,218,378 -9.2
N.A. VEHICLES % OF
TOTAL 67.3% 57.4% 62.5% 54.9%

SELLING DAYS 28 26 308 308

DSR = DAILY SELLING RATE
-------------------

Credit: Toyota Motor Sales, USA


 

 

Comments ()