Toyota Reports Best-Ever Sales Month; Record First Quarter

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04/01/2005 Torrance, CA

Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best ever sales month of 203,223 units, an increase of 12.3 percent from March of last year. Toyota also posted its best-ever first quarter in 48 years of business in the U.S. with sales of 507,236, up 10.6 percent over the same period last year.

"Spurred by escalating oil prices, the demand for fuel-efficient vehicles has definitely stepped up," said Jim Press, TMS executive vice president and COO. "Corolla and Scion posted formidable gains and sales of our Prius hybrid reached an all-time high."

The Toyota Division had its best-ever sales month with 177,752 units sold, up 14.7 percent. The Lexus Division enjoyed its best-ever March with sales of 25,471.

Toyota passenger car sales posted an overall record month of 103,962 units sold, an increase of 28.8 percent over the same period last year. Camry led the way with sales of 38,263, up 5.0 percent. The Corolla compact sedan continued its robust sales with 32,005 units, up 9.3 percent. For the second consecutive month, the popular Prius gas-electric hybrid mid-size sedan recorded its best-ever overall sales month with 10,236 units, an increase of 160.9 percent over March 2004. The all-new 2005 Avalon full-size sedan, which went on sale in February, enjoyed sales of 8,625, up 117 percent.

Scion reported best-ever March sales of 13,855 units. The tC sports coupe, which debuted last summer, led the way with 6,234 units sold. The xB urban utility vehicle registered a best-ever March with 5,281 units sold, up 43.2 percent. The xA subcompact also posted best-ever March sales with 2,340 units, an increase of 36.7 percent.

Toyota Division also posted best-ever March light-truck sales of 73,790 units. Leading the way was the Highlander mid-size sport utility vehicle (SUV), which recorded its best March sales of 13,325 units, up 13.4 percent. The Tundra full-size pickup posted its best-ever March with sales of 12,950, an increase of 43.8 percent.

The Lexus Division reported its best-ever March with total sales of 25,471 units for the month. Lexus' March luxury utility vehicle sales were led by the GX 470 mid-size luxury SUV, which posted sales of 3,097 units, an increase of 1.2 percent. GS sales were boosted by the launch of the all-new 2006 GS 300 and GS 430 luxury performance sedans in late February. The GS 300 had sales of 2,482, an increase of 428.8 percent, while the GS 430 posted sales of 727, an increase of 914.6 percent.

Sales of North American-built vehicles accounted for 62.7 percent of total March sales. There were 27 selling days this sales month compared to 26 last March.

Join the discussion on Toyota's record breaking March 2005 sales:
Car Chat – Toyota Reports Best-Ever Sales Month

Find more discussion on the 3rd Generation GS sales numbers here:
GS – 3rd Generation – 2006 GS sales numbers for First full month are in!

March, 2005


Credit: Lexus USA

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