Lexus will reportedly open its doors in India next year. India is the second largest country in the world based on population, and they are quickly growing into consumers of automobiles.
Back in August of 2011, Toyota and Ford set up a deal in which they would begin working together on future in-car telematics. Today, Toyota announced more details about its collaboration with the Dearborn automaker.
Since the 2000 model year, the Toyota Tundra has grown in size and power. Even though the full-size truck has had a massive 5.7-liter V8 for several years, it’s become more aggressive for 2015. The Tundra TRD Pro is Toyota’s most hardcore off-road version of it.
Of course, Toyota wants us all to spend time inside of its vehicles. However, it also wants us to spend time outdoors, whether that means fishing for bass or camping.
Strong branding isn’t just about being recognizable; it’s about turning that recognition into value. And nobody does it better than Toyota. Well, no automotive brand at least.
Imagine showing up to your local Cars & Coffee event, like you do. You’re just hanging around, talking horsepower with some fellow enthusiasts, sipping some fairly traded exotic dark roast, and all of the sudden, in walks Akio Toyoda.