Lexus Sponsors Justin Timberlake Hollywood BLVD Concert
Here’s a tip: If you want to be popular among the ladies in your office, it really helps if you can hand out tickets to a Justin Timberlake concert. How do I know this, you ask? Well, my contact at the mothership pinged me this morning and asked whether someone from the CL would be interested in going.
And since I’m still upset about him for breaking up *NSYNC, a couple of our marketing peeps bravely volunteered to go in my place. Stay tuned for a review of the show, and check out the press release below.
‘Jimmy Kimmel Live’ Shuts Down Hollywood Boulevard on Monday September 23 and Tuesday September 24 for an Epic Two Night Concert Event Featuring Music Icons Paul McCartney and Justin Timberlake
‘Jimmy Kimmel Live’ Airs Weeknights at 11:35 p.m./10:35 p.m. CT on ABC
Torrance, Calif. (Sept. 17, 2013) –
On Monday, September 23, “Jimmy Kimmel Live” will kick off the broadcast season by taking over Hollywood Boulevard for two consecutive nights. On Monday, September 23, Paul McCartney will make his first appearance on “JKL.” McCartney will join Kimmel in studio for an interview, then shut down Hollywood Boulevard for what is expected to be a record-breaking crowd.
The next night, Tuesday, September 24, “JKL” and Justin Timberlake will shut down the street to share songs from his new album The 20/20 Experience – 2 of 2 which hits stores September 30 and to chat with Kimmel about his role in the new movie Runner Runner – which opens in theaters October 24.
This unprecedented two-night affair is a free concert experience in the heart of Hollywood. Streets will be closed and traffic will be diverted in an effort to contain the anticipated crowds. “JKL” will close down one- quarter mile of Hollywood Boulevard from Highland Avenue to Sycamore Avenue in order to accommodate as many fans as possible.
For tickets, visit: www.JKLTickets.com
Lexus has come aboard as a sponsor for the Justin Timberlake show and will be utilizing their strong social media platforms to engage viewers and fans. Lexus will be showcasing the all-new 2014 IS Sport Sedan at the concert and will amplify the experience and mobilize their social community through tweeting (@Lexus), instagramming (@lexususa), posts on Facebook.com/Lexus and videos on youtube.com/Lexus.
“Jimmy Kimmel Live” will also continue their collaboration with the newly re-launched Myspace, making both concerts available to online fans worldwide via live stream as part of the Jimmy Kimmel Live Stream concert series. The global fan bases of both McCartney and Timberlake will be able to experience the full concert experience by logging onto Myspace at https://myspace.com/jimmykimmellive. McCartney’s concert will be available immediately following the airing of “Jimmy Kimmel Live” on the West Coast. Timberlake’s concert will be available on September 30, coinciding with the release of the album.
About LexusLexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. In every vehicle, Lexus incorporates innovative technologies, high-quality designs and luxury materials. With numerous models featuring Lexus Hybrid Drive, Lexus is the luxury hybrid leader and is dedicated to developing vehicles that are kinder to the Earth. Lexus’ current vehicles incorporate outstanding driving dynamic characteristics and feature a new design language that includes a spindle grille and distinctive lights, creating a signature look and feel for the luxury brand. In the United States, Lexus models are sold through 233 dealers who are committed to exemplary customer service.