Lexus NX Posts Best-ever Month, Quarter and Year
Following December sales report, Lexus remains optimistic for 2018.
“With another very successful ‘December to Remember,’ Lexus closed out 2017 with more than 300,000 vehicle sales,” said Lexus G.M. Jeff Bracken. during Toyota’s December sales report conference. “In 2018, Lexus dealers will have even more options for customers as we bring 15 all-new and special edition models to the market. We’re looking forward to an amazing year.”
The optimistic response was delivered on Jan. 3, during a new conference when Toyota Motor North America reported December 2017 sales of 222,985 vehicles, a decrease of 8.3 percent from December 2016 on a volume basis.
With one less selling day in December 2017 compared to December 2016, sales were down 4.8 percent on a daily selling rate basis. For the year, Toyota reported sales of 2,434,515 vehicles, a 0.6 percent decrease.
Toyota division posted December sales of 187,524 units, down 7.2 percent on a volume basis and 3.6 percent on a DSR basis. For the year, Toyota division reported sales of 2,129,383 vehicles, a 0.5 percent increase.
‘Lexus closed out 2017 with more than 300,000 vehicle sales. In 2018, dealers will have even more options as we bring 15 all-new models to the market.’
However, despite a few dips in this year’s sales season, Lexus remains stealth-like in its optimism as we begin the new year. Lexus’ December sales of 35,461 vehicles was actually down 13.9 percent on a volume basis and down 10.6 percent on a DSR basis. For the year, Lexus sales of 305,132 were down 7.9 percent. But a few ruffles in sales is nothing that can’t be easily ironed out in 2018. In fact, even though Lexus division LUVs were down 4.3 percent for December, they were up 2.9 percent for a best-ever year.
“We finished 2017 on a high note, reflecting the continued strength of our product portfolio and establishing Toyota as the number one retail brand for the sixth year in a row,” added Jack Hollis, Toyota’s group V.P. and G.M. “We are well positioned to continue our retail leadership in 2018, driven by a growing economy, consumer confidence and segment-leading products like RAV4 and Camry.”
December 2017 Highlights
- Lexus division LUVs down 4.3 percent for December; up 2.9 percent for a best-ever year
- NX up 0.5 percent in December; a best-ever month, quarter and year
- RX posts monthly sales of 13,951 units
- GX posts monthly sales of 3,325 units; up 8.1 percent for the year
*Unless otherwise stated, all figures reflect unadjusted raw sales volume.
