Increased Exposure and Advertisements for Team Lexus

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Lexus has paired the slogan, “The Passionate Pursuit of Victory” with Team Lexus, its racing division, for some time. They have had commercials featuring the Team Lexus IS300 in 2002 that showed the connection between Lexus and motor sports. Lexus has gotten serious with racing and they are making it apparent by featuring advertisements in magazines like Road and Track. This new pursuit has brought Lexus much attention due to the victories of Team Lexus and their drivers. Due to their relentless passion for perfection, you can expect to see more of Team Lexus as they pursue their pursuit for victory.

Two Team Lexus magazine advertisements

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