Father of Lexus, Eiji Toyoda Dies

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Today, we at Club Lexus are saddened to hear about the passing of Eiji Toyoda, a visionary and leader in the automotive industry we know today. Mr. Toyoda is the father of Lexus brand. 

With his vision of a premium luxury car brand in the Toyota organization, Lexus has become one of the most admired luxury brands to date. We thank Mr. Toyoda for his passionate pursuit of perfection and the road he has paved for the future. At this time, we would like to send our condolences to the Toyoda family and celebrate the accomplishments Mr. Toyoda has created on his century long journey. 

Eiji Toyoda
September 12, 1913 – September 17, 2013

Photo: Toyota USA
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Source: [Toyota]

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