Commercial Break: The 2015 NX Will Haul Every Kind of Hipster

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2015-NX-spot-600x400
Stop me if you’ve heard this one before:

A fixie-rider, a rock super babe, a fashion plate, a snappy snowboarder and a determined Doberman Pinscher walk into a shipping container. How many vegan hot dogs do you order?

The answer is none—because this isn’t a joke, it’s the visual for the latest NX commercial. Forget about Costco-sized packs of toilet paper and dog food. As this spot explains, the angular compact crossover is better suited for carrying totally cool cargo.

Anyway, I kid because I love. I enjoyed my time with all the flavors of the NX when I attended the launch up in Whistler, and I think it’ll make for a sexy urban battle wagon. Also, if it’s as successful here as it was on its home turf? Lexus is going to have a hell of a time filling orders, which is the kind of problem every automaker would love to have.

Check out the two new spots below.

John Coyle is a longtime auto journalist and editor who contributes to Corvette Forum, Ford Truck Enthusiasts and LS1Tech, among other auto sites.

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