Brand Development, Growth, and Expansion The Lexus ES was the make’s first model; five generations later, it is still being manufactured and has been the best selling Lexus sedan in the U.S. for over 15 years. Also known as the Toyota Vista and Toyota Windom (until the last generation), the Lexus ES is considered an […] More »

Brand Development, Growth & Expansion The 2010 Lexus HS 250h is considered a premium compact hybrid sedan and is the company’s first “dedicated” hybrid, as well as the first to offer an inline (I4) gasoline engine. Unveiled at the 2009 North American Auto Show, the 2010 Lexus HS 250h is fashioned after the 3rd generation […] More »

Lexus, manufactured by the luxury car division of the Japanese Toyota Motor Corporation, was introduced to the world in 1989 and has since become the highest selling luxury car in the world. Lexus’ origins date back to 1983 with its flagship sedan; today the make manufactures sedans, convertibles, coupes, SUVs and hybrids, and is sold […] More »