7 Classic Images from Lexus Brochures
Lexus brochures are not just informational, they are literal works of art. Here are 7 classic images from those brochures.
1. 2008 Lexus IS F
The IS F was designed to take on BMW's M3 with a big V8 and sharp handling. When it debuted in 2008, the IS F was not only Lexus' first "F" car, it was also their first competitor for the high-performance divisions of Germany's automakers. The brochure for the new and existing IS F couldn't be more appropriate - with a 3/4 view of the front end staring you down. It was a warning to the competition that Lexus had arrived on the performance scene, ready to take the lead.
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2. 1999 GS
In the early days, Lexus had a stellar reputation for quality and refinement, but their vehicles were also tabbed as a bit boring. That all changed when the GS came along, offering excellent all around performance and standout styling. Lexus loves to feature individual design elements on their brochure covers, and this GS brochure image focuses on the unique headlight design.
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3. 1989 Lexus LS400
Lexus has long been known for producing cars with some of the most luxurious interiors of any automaker. In 1989, the cabin of the LS400 was good enough to feature in its own brochure. Aside from the quiet and vibration free ride, this brochure touts the LS's sound quality and integrated cellular phone. In 1989, it didn't get much better than this.
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4. 2010 Lexus LFA
The LFA was the result of many years of development, and it remains the ultimate Lexus road car to this day. Three concept vehicles preceded the V10 powered supercar, yet only 500 examples were produced from 2010-2012. Developed and engineered based on track performance, it's no mistake that this legendary car was photographed on one for its inaugural brochure.
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5. Lexus RC F
The Lexus RC F was designed as a high-performance version of the base RC, which is itself a two-door coupe version of the IS. With radical styling and serious power and handling, the RC F makes a statement all by itself. That much is evident by this stunning brochure photography, which captures the RC F hanging out on the top level of a parking garage, just waiting for its owner to return.
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6. 1997 Lexus ES
1997 brought the debut of the all-new, third generation ES, and it was fittingly featured on Lexus' sales brochure for that model year. This particular shot shows off the new model's sharper lines, reflector headlights, and sleeker aerodynamics. It's a classy photo for a classy car, one that debuted on Rodeo Drive at an event hosted by actress Sharon Stone.
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7. 1995 Lexus GS300 Sport
The first generation Lexus GS was designed as a premium performer with European styling. The GS was a nice combination of luxury, performance, and styling with a ton of refinement. With this brochure, Lexus went to great lengths to establish the GS as a trailblazer - not just a retooled version of an old car. Showing off its stance in this classic photo, the GS Sport looks ready to tackle any corner you decide to throw it into.
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