I just noticed that, I'm sure Apple saw the original design and demanded a hole so the brand label could be seen
The apple logo is reflective and was there so you can take your own picture with the 3G phones. Try it. If you look at the apple and you can see your eyes in the reflection you will be able to take a fairly good picture of yourself.
Of course the 4G phones have a camera on the front so this is less of an issue now, but I've seen lots of people still take self-shots with the backside camera and the "mirror" on 4G phones.
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