There are a lot of 3rd party replacement parts out there. But some found the wrong UP or just an arrow or indication of airflow.
Today while cleaning my cabin filter while having my car washed, the garage sells the exact Denso cabin filter. Denso manufactures so many parts like ECU to lamps and filters for Toyota and other Japanese cars.
I googled this part, available here:
Part number: 014535-0910. This is a deodorizing filter and is the exact fit of my original filter with an "UP" printed. Not exactly "cheap" but $17.60 from Japan.
Not sure are they retailed in USA or not.