Is the NX a Girl's Car?
05-07-15, 11:56 AM
#16
I'm inclined to think that anything that looks like the NX and performs like the NX is actually a car for people who love good cars, particularly good cars of a certain size. All people. Am I missing something?
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05-07-15, 12:10 PM
#17
05-08-15, 05:08 AM
#18
In one word.... "YES!!"
There is no secret that there is a certain type of market for cars and SUV's for masculine and feminine traits. Masculine cars are always larger, bigger engines, and faster. Feminine traits in cars always tend to me more practical, safer, economical (even though it just means being smart).
And if you look at the demographic of NX owners, at least from what i've seen in my area which there are quite a few, there are more female NX owners than Male. All often to be housewives
There is no secret that there is a certain type of market for cars and SUV's for masculine and feminine traits. Masculine cars are always larger, bigger engines, and faster. Feminine traits in cars always tend to me more practical, safer, economical (even though it just means being smart).
And if you look at the demographic of NX owners, at least from what i've seen in my area which there are quite a few, there are more female NX owners than Male. All often to be housewives
How do you know houswives are buying 40k vehicles do you stop everyone and ask them. I've only seen one NX around here and it was a DUDE driving it. They've only sold 10-12k of them......
I'd almost bet my bippy most are male. But, I'd be speculating.
They are simply marketed to what's hot - and to income - that simple not male or female that's why they have colors and options.
Small SUV's are by far the hottest segment Lexus knew that.
05-08-15, 09:41 AM
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05-08-15, 04:47 PM
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I'm not sure if I should be agitated by the housewife crack. My partner is the breadwinner and while I carry a professional title on my business card I get a bit annoyed when cars are deemed boy cars and girl cars. That said I got all kinds of grief when I considered a Subaru Outback as it was considered "Lesbian" car...and here I am now with a five day old NX, so I guess I'm not above it all either.
05-08-15, 06:03 PM
#23
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05-08-15, 10:10 PM
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International bumper outside N.A. See: https://www.clublexus.com/forums/nx-...t-bumpers.html
Any word if Lexus will offer a Sport Appearance Package for NX's next year?
05-09-15, 05:08 AM
#25
Interesting read about the bumpers, and thanks for changing such a ridiculous thread with some more important finds, instead of worrying about who the car should be for. This women/ guy thing on here is stupid, and I'm really tired of seeing it. To each their own...I think I can speak for others as well that we chose the NX because it is a Lexus, a beautifully designed small SUV that fits many of our families and needs, and it is a fun vehicle to drive.
Last edited by RDLGX; 05-09-15 at 05:36 AM.
05-09-15, 10:59 AM
#26
05-09-15, 12:38 PM
#27
Lead Lap
I'm not sure if I should be agitated by the housewife crack. My partner is the breadwinner and while I carry a professional title on my business card I get a bit annoyed when cars are deemed boy cars and girl cars. That said I got all kinds of grief when I considered a Subaru Outback as it was considered "Lesbian" car...and here I am now with a five day old NX, so I guess I'm not above it all either.
05-09-15, 01:15 PM
#28
These designations are usually given to cars by men who are very unsure about their masculanity. My favourite ride is a 4x4 truck besides my RX, but it never crossed my mind driving the truck will add to some pseudo-macho image, I drive it because I'm a petrolhead (or rather a dieselhead in the case of the truck) and enjoy it and have never thought some other motorist will say: "look at that tough guy in the trucjk" These type of threads should be closed, it is really tasteless.
05-09-15, 01:17 PM
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Nippon & Ronn, I disagree, this has been a very civil and respectful discussion on an interesting, if sensitive, subject regarding marketing and gender stereotypes/perception. Only good can come through respectful dialogue.
My $0.02 on the subject:
There's a personal big-picture view, and there's a community big-picture view.
Personally, I could care less if I am judged/discriminated/prejudiced/etc. because of my personal choice in vehicle and not giving a mouses's butt about what others think of my belongings - it's my possession purchased with my money representing my tastes! I think we can all agree on that - personal freedom of choice to select within a defined capitalist market. As the proverbial saying goes: A lion doesn't concern himself with the opinions of the sheep.
Now to play devil's advocate: we are humans with funky, complex, evolutionary linked bad habits. Those judgement or more accurately; our impression, can carry consequences. In the context of work - I would be deemed unfit if I show up to meet a business client in a neon-lighted, rainbow painted school bus. Extreme, sure, but for the sake of discussion it gets the point across. Masculinity and femininity I believe also become consequent of marketing constructed attribution whereby the owner is guilty by purchase judgement. Will you get passed up for a promotion because you drive an NX? I highly doubt it, but again, for discussion sake - we are exploring the notion of (confirmation bias?) sweeping generalization in possession judgement.
A side note but the Porsche 911 is an interesting car here, because it's very, very apparent a female car in and of itself and I think it goes further than just the constant labeling by journalists. Its shape that draws upon the female anatomical silhouette. Yet it is not owner-gender-stereotyped. A strangely, the Cayman is seen as the 'little brother' of the 911, but ironically isn't as 'manly' as the 911 is... Although I believe there it becomes an ego struggle of financial ranking.
The Lamborghini Miura for instance did both feminine and masculine traits in one - arguably one of only a few vehicles ever made to be able to pull that off.
But we're not discussing vehicle personification - we're discussing owner-gender stereotype. The new Beetle as someone mentioned is a good example. Marketing efforts made to push a demographic as the 'ideal' consumer/owner of a particular model worked really for them in sales volumes. The Beetle, although curvaceous, is not quite as inherently feminine in shape as the 911, but considered far more a 'girl's car'. Interestingly enough, the Jetta or Scion tC are also considered 'chick' cars, as well. So in those three examples we have a "femme" car for anyone, a "girls" car for women due to marketing efforts, and a "girls" car due to general consumer bias.
It'd be interesting ready some papers on the reinvention of the Beetle and its intended demographic (wasn't it unveiled on Oprah?!) because the original beetle, although well beyond my years, didn't have that stigma as far as I know.
I can't recall if Lexus has ever pushed a lifestyle choice or specific demographic over one another in their marketing efforts. Personally, I don't see the NX's as inherently sexual one way or another - however that center mirror accessory is a unique addition.
I'm neither a mad men nor shrink - just an arm-chair enthusiast
My $0.02 on the subject:
There's a personal big-picture view, and there's a community big-picture view.
Personally, I could care less if I am judged/discriminated/prejudiced/etc. because of my personal choice in vehicle and not giving a mouses's butt about what others think of my belongings - it's my possession purchased with my money representing my tastes! I think we can all agree on that - personal freedom of choice to select within a defined capitalist market. As the proverbial saying goes: A lion doesn't concern himself with the opinions of the sheep.
Now to play devil's advocate: we are humans with funky, complex, evolutionary linked bad habits. Those judgement or more accurately; our impression, can carry consequences. In the context of work - I would be deemed unfit if I show up to meet a business client in a neon-lighted, rainbow painted school bus. Extreme, sure, but for the sake of discussion it gets the point across. Masculinity and femininity I believe also become consequent of marketing constructed attribution whereby the owner is guilty by purchase judgement. Will you get passed up for a promotion because you drive an NX? I highly doubt it, but again, for discussion sake - we are exploring the notion of (confirmation bias?) sweeping generalization in possession judgement.
A side note but the Porsche 911 is an interesting car here, because it's very, very apparent a female car in and of itself and I think it goes further than just the constant labeling by journalists. Its shape that draws upon the female anatomical silhouette. Yet it is not owner-gender-stereotyped. A strangely, the Cayman is seen as the 'little brother' of the 911, but ironically isn't as 'manly' as the 911 is...
Although I believe there it becomes an ego struggle of financial ranking.The Lamborghini Miura for instance did both feminine and masculine traits in one - arguably one of only a few vehicles ever made to be able to pull that off.
But we're not discussing vehicle personification - we're discussing owner-gender stereotype. The new Beetle as someone mentioned is a good example. Marketing efforts made to push a demographic as the 'ideal' consumer/owner of a particular model worked really for them in sales volumes. The Beetle, although curvaceous, is not quite as inherently feminine in shape as the 911, but considered far more a 'girl's car'. Interestingly enough, the Jetta or Scion tC are also considered 'chick' cars, as well. So in those three examples we have a "femme" car for anyone, a "girls" car for women due to marketing efforts, and a "girls" car due to general consumer bias.
It'd be interesting ready some papers on the reinvention of the Beetle and its intended demographic (wasn't it unveiled on Oprah?!) because the original beetle, although well beyond my years, didn't have that stigma as far as I know.
I can't recall if Lexus has ever pushed a lifestyle choice or specific demographic over one another in their marketing efforts. Personally, I don't see the NX's as inherently sexual one way or another - however that center mirror accessory is a unique addition.
I'm neither a mad men nor shrink - just an arm-chair enthusiast
05-09-15, 01:48 PM
#30
Nippon & Ronn, I disagree, this has been a very civil and respectful discussion on an interesting, if sensitive, subject regarding marketing and gender stereotypes/perception. Only good can come through respectful dialogue.
My $0.02 on the subject:
There's a personal big-picture view, and there's a community big-picture view.
Personally, I could care less if I am judged/discriminated/prejudiced/etc. because of my personal choice in vehicle and not giving a mouses's butt about what others think of my belongings - it's my possession purchased with my money representing my tastes! I think we can all agree on that - personal freedom of choice to select within a defined capitalist market. As the proverbial saying goes: A lion doesn't concern himself with the opinions of the sheep.
Now to play devil's advocate: we are humans with funky, complex, evolutionary linked bad habits. Those judgement or more accurately; our impression, can carry consequences. In the context of work - I would be deemed unfit if I show up to meet a business client in a neon-lighted, rainbow painted school bus. Extreme, sure, but for the sake of discussion it gets the point across. Masculinity and femininity I believe also become consequent of marketing constructed attribution whereby the owner is guilty by purchase judgement. Will you get passed up for a promotion because you drive an NX? I highly doubt it, but again, for discussion sake - we are exploring the notion of (confirmation bias?) sweeping generalization in possession judgement.
A side note but the Porsche 911 is an interesting car here, because it's very, very apparent a female car in and of itself and I think it goes further than just the constant labeling by journalists. Its shape that draws upon the female anatomical silhouette. Yet it is not owner-gender-stereotyped. A strangely, the Cayman is seen as the 'little brother' of the 911, but ironically isn't as 'manly' as the 911 is... Although I believe there it becomes an ego struggle of financial ranking.
The Lamborghini Miura for instance did both feminine and masculine traits in one - arguably one of only a few vehicles ever made to be able to pull that off.
But we're not discussing vehicle personification - we're discussing owner-gender stereotype. The new Beetle as someone mentioned is a good example. Marketing efforts made to push a demographic as the 'ideal' consumer/owner of a particular model worked really for them in sales volumes. The Beetle, although curvaceous, is not quite as inherently feminine in shape as the 911, but considered far more a 'girl's car'. Interestingly enough, the Jetta or Scion tC are also considered 'chick' cars, as well. So in those three examples we have a "femme" car for anyone, a "girls" car for women due to marketing efforts, and a "girls" car due to general consumer bias.
It'd be interesting ready some papers on the reinvention of the Beetle and its intended demographic (wasn't it unveiled on Oprah?!) because the original beetle, although well beyond my years, didn't have that stigma as far as I know.
I can't recall if Lexus has ever pushed a lifestyle choice or specific demographic over one another in their marketing efforts. Personally, I don't see the NX's as inherently sexual one way or another - however that center mirror accessory is a unique addition.
I'm neither a mad men nor shrink - just an arm-chair enthusiast
My $0.02 on the subject:
There's a personal big-picture view, and there's a community big-picture view.
Personally, I could care less if I am judged/discriminated/prejudiced/etc. because of my personal choice in vehicle and not giving a mouses's butt about what others think of my belongings - it's my possession purchased with my money representing my tastes! I think we can all agree on that - personal freedom of choice to select within a defined capitalist market. As the proverbial saying goes: A lion doesn't concern himself with the opinions of the sheep.
Now to play devil's advocate: we are humans with funky, complex, evolutionary linked bad habits. Those judgement or more accurately; our impression, can carry consequences. In the context of work - I would be deemed unfit if I show up to meet a business client in a neon-lighted, rainbow painted school bus. Extreme, sure, but for the sake of discussion it gets the point across. Masculinity and femininity I believe also become consequent of marketing constructed attribution whereby the owner is guilty by purchase judgement. Will you get passed up for a promotion because you drive an NX? I highly doubt it, but again, for discussion sake - we are exploring the notion of (confirmation bias?) sweeping generalization in possession judgement.
A side note but the Porsche 911 is an interesting car here, because it's very, very apparent a female car in and of itself and I think it goes further than just the constant labeling by journalists. Its shape that draws upon the female anatomical silhouette. Yet it is not owner-gender-stereotyped. A strangely, the Cayman is seen as the 'little brother' of the 911, but ironically isn't as 'manly' as the 911 is...
Although I believe there it becomes an ego struggle of financial ranking.The Lamborghini Miura for instance did both feminine and masculine traits in one - arguably one of only a few vehicles ever made to be able to pull that off.
But we're not discussing vehicle personification - we're discussing owner-gender stereotype. The new Beetle as someone mentioned is a good example. Marketing efforts made to push a demographic as the 'ideal' consumer/owner of a particular model worked really for them in sales volumes. The Beetle, although curvaceous, is not quite as inherently feminine in shape as the 911, but considered far more a 'girl's car'. Interestingly enough, the Jetta or Scion tC are also considered 'chick' cars, as well. So in those three examples we have a "femme" car for anyone, a "girls" car for women due to marketing efforts, and a "girls" car due to general consumer bias.
It'd be interesting ready some papers on the reinvention of the Beetle and its intended demographic (wasn't it unveiled on Oprah?!) because the original beetle, although well beyond my years, didn't have that stigma as far as I know.
I can't recall if Lexus has ever pushed a lifestyle choice or specific demographic over one another in their marketing efforts. Personally, I don't see the NX's as inherently sexual one way or another - however that center mirror accessory is a unique addition.
I'm neither a mad men nor shrink - just an arm-chair enthusiast