Lexus Shows Off the Capabilities of the 2016 LS and LX
10-20-15, 02:57 PM
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Lexus Shows Off the Capabilities of the 2016 LS and LX
Check out this awesome Lexus commercial showing off the new LS and LX models climbing a mountain in their own unique ways.
Read the rest on the Club Lexus homepage. >>
10-22-15, 09:47 AM
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Indeed a cool commercial. Only comment: Political correctness. They had to show the woman riding the LX, but somehow her attire betrays that profile. As far as selling dreams is concerned, they should have shown the "person" riding the LX in a more "outdoorsy" attire.
Yeah I have nothing better to do than killing time
Yeah I have nothing better to do than killing time
10-22-15, 12:42 PM
#3
Not political correctness, just being in tune with the market. Both characters accurately reflect buyer demographics of the cars they're driving (except that they're younger and more attractive -- this is an ad). Increasingly sedan buyers are skewing male and SUV/CUV buyers (including for big SUVs) female.
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