When Lexus launched fifteen years ago the idea of a Japanese luxury brand that would compete fender to fender with Mercedes-Benz BMW and Cadillac seemed preposterous. But Lexus’ first sedan shocked the world. The result of hundreds of prototypes the work of more than 1000 engineers and some $1 billion the Lexus LS400 pioneered new ground. In the words of one auto expert “Lexus had reinvented the luxury car.”

Within just a few years Lexus had transformed itself from an unlikely outsider into one of the industry’s leaders. The Lexus Story describes the brand’s rapid ascent—and its travails along the way. The Lexus Story is the first journalistic telling of the history of this extraordinary company and its products. And it is the only account afforded full access to the designers engineers dealers and company leaders who molded the cars and the brand.

The Lexus Story takes readers deep inside the making and marketing of first-class automobiles from the creative sparks kindled in the design studio and the engineering refinements that translate ideals of performance and luxury into steel glass and rubber to the smallest details of customer service. Lavishly illustrated with more than 200 full-color photographs and designed to b both readable and visually welcoming The Lexus Story brings the most important milestones in the brand’s history of life.

232 pages more than 200 photographs and illustrations Premium Black Italian leather binding.