Saw my first 2IS commercial
09-28-05, 03:33 PM
#1
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Saw my first 2IS commercial
Lexus usually has some awesome commercials but this one gets the 
.
The IS is in a forest, 350, in the matador red. There is a woman and man moving around in all sorts of ways.
"the 306hp IS 350, dont' get stuck in one dimension" or something like that.
And is scoots off.
I won't name the cars, but there aer some pretty lame ones doing 360s and drifting and figure eights etc, even though they are not sporty, they SEEM that way cause of marketing
Lexus, tighten up. This ad was
Show the IS zooming past ALL the competiton. Get some *****. Remember the ad with the GS out accelerating the 540 and E430 then braking at the cliff and the others fell off.
SOmething of that nature.
.The IS is in a forest, 350, in the matador red. There is a woman and man moving around in all sorts of ways.
"the 306hp IS 350, dont' get stuck in one dimension" or something like that.
And is scoots off.
I won't name the cars, but there aer some pretty lame ones doing 360s and drifting and figure eights etc, even though they are not sporty, they SEEM that way cause of marketing
Lexus, tighten up. This ad was
Show the IS zooming past ALL the competiton. Get some *****. Remember the ad with the GS out accelerating the 540 and E430 then braking at the cliff and the others fell off.SOmething of that nature.
09-28-05, 04:11 PM
#3
This is one ad campaign Lexus cannot afford to miss...I think Lexus should somehow recapture the fantastic presence they had in past campaigns...for "luxe" of course the emphasis can be on technical marvels, e.g. the original LS and current LS campaigns... For "sport" the second GS campaign "something wicked" comes to mind, plus the current GS spots. I hope Lexus showcases the sleek lines of the new IS, and its sportiness.
From these 2 mag advertisements, I think the top one ('dimensions') is a bit too abstract and doesn't capture the car's uniqueness. The 'dimensions' bit is overdone. The bottom one showcases the beautiful CAR and I hope more ads like that follow.
From these 2 mag advertisements, I think the top one ('dimensions') is a bit too abstract and doesn't capture the car's uniqueness. The 'dimensions' bit is overdone. The bottom one showcases the beautiful CAR and I hope more ads like that follow.
09-29-05, 12:25 PM
#7
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I've never been very big fan of Lexus marketing for the IS (remember the "Radically different" campaign anyone?)
Their ads for the LS way back when were awesome with the champagne glasses on the hood, the waterfall and the violin player, the ball bearing rolling allong the seams of the car...
The GS commercial with the driver getting his brains smashed to the back of his skull was funny.
But for the IS, the ads are WAY too mellow. When i see comercials for BMW, subaru, honda etc, they always have the car blasting down a windy road with the engine screaming. That kind of stuff gets my heart pumping, and gets me excited about the car. Most of the IS ads have not been like that, which is very disappointing to me. My favorite IS commercial is probably the one where they show teh team lexus IS and superimpose it onto an IS driving in a city. But even that one, the engine sound was muted, and that same old announcer was talking over the entire comercial
By the way, there is a new 350Z commercial out. I saw it a couple of nights ago. It was very simple. 350Z and deserted city streets. No cheesey music, nobody talking over the entire thing. It was just screaming down the streets, taking those 90 degree turns around those city blocks, engine roaring, you could see the power oversteer on some of those turns.... I swear to God, it was the middle of the night, but I half stood up to go to my garage and go for a drive before I came to my senses. It was that good. Lexus marketting... you need to make ads like that ^^^
EDIT: Ok, so I got myself all excited, typing about that Z commercial, so I went out and found it on the incredible intarweb: Z Video I lied, there is cheesey music
, but I still hope to see commercials like this for the new IS
Their ads for the LS way back when were awesome with the champagne glasses on the hood, the waterfall and the violin player, the ball bearing rolling allong the seams of the car...
The GS commercial with the driver getting his brains smashed to the back of his skull was funny.
But for the IS, the ads are WAY too mellow. When i see comercials for BMW, subaru, honda etc, they always have the car blasting down a windy road with the engine screaming. That kind of stuff gets my heart pumping, and gets me excited about the car. Most of the IS ads have not been like that, which is very disappointing to me. My favorite IS commercial is probably the one where they show teh team lexus IS and superimpose it onto an IS driving in a city. But even that one, the engine sound was muted, and that same old announcer was talking over the entire comercial
By the way, there is a new 350Z commercial out. I saw it a couple of nights ago. It was very simple. 350Z and deserted city streets. No cheesey music, nobody talking over the entire thing. It was just screaming down the streets, taking those 90 degree turns around those city blocks, engine roaring, you could see the power oversteer on some of those turns.... I swear to God, it was the middle of the night, but I half stood up to go to my garage and go for a drive before I came to my senses. It was that good. Lexus marketting... you need to make ads like that ^^^
EDIT: Ok, so I got myself all excited, typing about that Z commercial, so I went out and found it on the incredible intarweb: Z Video I lied, there is cheesey music
, but I still hope to see commercials like this for the new IS
Last edited by IS JOE; 09-29-05 at 12:48 PM.
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09-29-05, 12:36 PM
#8
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havent seen any commercials yet but check this IS movie out on the jp site http://lexus.jp/feel_lexus/journey/index.html
09-29-05, 01:42 PM
#10
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Originally Posted by maz
havent seen any commercials yet but check this IS movie out on the jp site http://lexus.jp/feel_lexus/journey/index.html
The network connection is still too slow however. Have to wait for 10 secs of buffering time for each 5 seconds played.
09-29-05, 02:13 PM
#11
Originally Posted by XeroK00L
Cool thanks. I didn't notice the IS movie is already up. Very well done like the ones for the GS and SC.
The network connection is still too slow however. Have to wait for 10 secs of buffering time for each 5 seconds played.
The network connection is still too slow however. Have to wait for 10 secs of buffering time for each 5 seconds played.
BTW, I saw my first IS newspaper full-page ad today...in the LA Times sports section!!! 'The IS 350...coming soon'!!!
10-01-05, 02:57 PM
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Originally Posted by maz
havent seen any commercials yet but check this IS movie out on the jp site http://lexus.jp/feel_lexus/journey/index.html
10-01-05, 03:37 PM
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Originally Posted by biker
What's with the Franch theme? You can't even get the 350 in France, right?
10-01-05, 04:11 PM
#15
The videos on the Jp site for the IS350 was done in in a good taste and as for the GS430 I felt kinda sleepy while watching it.
The Video with the 350Z zooming around city blocks was very interesting though the music in the video was surging my brain - I did eveything I could to keep my brain from exploding! (Remember that movie "Martians Invade" or something like that.)
The Video with the 350Z zooming around city blocks was very interesting though the music in the video was surging my brain - I did eveything I could to keep my brain from exploding! (Remember that movie "Martians Invade" or something like that.)