IS350 price guessing revisited
05-22-05, 01:23 PM
#76
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Originally Posted by XanaduSC
I'm not so sure I agree with this. Maybe Lexus could get away with this on the first year of release but that price seems a bit too high to me even with all these options.
and if a fully loaded 350 is in the mid 40k, why is the 350 high?
05-22-05, 02:08 PM
#77
Originally Posted by xioix
go and price a 330i, it can get over 50k with all the options
and if a fully loaded 350 is in the mid 40k, why is the 350 high?
and if a fully loaded 350 is in the mid 40k, why is the 350 high?
The problem I have is for most people who are looking to buy a new entry level luxury sport sedan, they know how high priced the BMW 330 is, so for Lexus to price the IS350 in the same range as BMW, most people will say, heck then I will opt for the BMW.
I thought Lexus wanted to take buyers away from the BMW not deter them with the same price range as BMW. It just seems like alot of folks here are saying since the IS350 will have all these options available that were not available in the IS300 then the price should be at BMW prices or higher. What am I missing?
I thought that the current IS300 model was priced waaayyy below what BMW currently offers for the 330. So because Lexus upgrades the IS300 to a IS350 that means Lexus needs to inflate there prices to BMW or higher?
I'm not saying Lexus needs to decrease there prices or offer a fully loaded IS350 for 40K but to reach 45K or 46K or 47K prices how will that bring new buyers into the Lexus fold?
05-22-05, 03:46 PM
#78
Originally Posted by XanaduSC
I thought that the current IS300 model was priced waaayyy below what BMW currently offers for the 330. So because Lexus upgrades the IS300 to a IS350 that means Lexus needs to inflate there prices to BMW or higher?
I'm not saying Lexus needs to decrease there prices or offer a fully loaded IS350 for 40K but to reach 45K or 46K or 47K prices how will that bring new buyers into the Lexus fold?
I'm not saying Lexus needs to decrease there prices or offer a fully loaded IS350 for 40K but to reach 45K or 46K or 47K prices how will that bring new buyers into the Lexus fold?
Current IS has almost no options and is far away from Luxury - it is actually not priced that low at all.If you dont need all the extra luxury items such as ML, laser cruise control, even sat nav w/ backup camera you should be able to get awesomly equipped IS350 for much less than 40k.
05-22-05, 06:15 PM
#79
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Let's be realistic here. Who really buys a $50k 330i???
Most of the 330i's will end up in the 39-45k range, $45k being the very high limit.
The $44,390 one includes, power, cold, sport and navigation + sirius radio. I mean what else is there to add to make the car go to $50k?
So, in real life a 330i well equipped is ~$45k. Now, let's say the IS350 is similary equipped and it costs $45k, then the majority of people (real buyers, not car enthusiats like us here) will end up buying the BMW. It may or may not be a better car mechanically, but the BMW badge is a better badge than the Lexus to the general public. How can I make such an assumption you say? Because I see all those 325i's on the road, I bet a lot of them are leased too. BMW is the status quo no doubt about that and the only way Lexus can break/***** the armor is to offer something that no one can overlook: PRICE. Until Lexus can establish itself in the minds of the general public as the status quo for luxury and performance they will have to make a better car mechanically and charge LESS.
Most of the 330i's will end up in the 39-45k range, $45k being the very high limit.
The $44,390 one includes, power, cold, sport and navigation + sirius radio. I mean what else is there to add to make the car go to $50k?
So, in real life a 330i well equipped is ~$45k. Now, let's say the IS350 is similary equipped and it costs $45k, then the majority of people (real buyers, not car enthusiats like us here) will end up buying the BMW. It may or may not be a better car mechanically, but the BMW badge is a better badge than the Lexus to the general public. How can I make such an assumption you say? Because I see all those 325i's on the road, I bet a lot of them are leased too. BMW is the status quo no doubt about that and the only way Lexus can break/***** the armor is to offer something that no one can overlook: PRICE. Until Lexus can establish itself in the minds of the general public as the status quo for luxury and performance they will have to make a better car mechanically and charge LESS.
05-22-05, 07:04 PM
#80
Originally Posted by iatacs19
Let's be realistic here. Who really buys a $50k 330i???
Most of the 330i's will end up in the 39-45k range, $45k being the very high limit.
The $44,390 one includes, power, cold, sport and navigation + sirius radio. I mean what else is there to add to make the car go to $50k?
So, in real life a 330i well equipped is ~$45k. Now, let's say the IS350 is similary equipped and it costs $45k, then the majority of people (real buyers, not car enthusiats like us here) will end up buying the BMW. It may or may not be a better car mechanically, but the BMW badge is a better badge than the Lexus to the general public. How can I make such an assumption you say? Because I see all those 325i's on the road, I bet a lot of them are leased too. BMW is the status quo no doubt about that and the only way Lexus can break/***** the armor is to offer something that no one can overlook: PRICE. Until Lexus can establish itself in the minds of the general public as the status quo for luxury and performance they will have to make a better car mechanically and charge LESS.
Most of the 330i's will end up in the 39-45k range, $45k being the very high limit.
The $44,390 one includes, power, cold, sport and navigation + sirius radio. I mean what else is there to add to make the car go to $50k?
So, in real life a 330i well equipped is ~$45k. Now, let's say the IS350 is similary equipped and it costs $45k, then the majority of people (real buyers, not car enthusiats like us here) will end up buying the BMW. It may or may not be a better car mechanically, but the BMW badge is a better badge than the Lexus to the general public. How can I make such an assumption you say? Because I see all those 325i's on the road, I bet a lot of them are leased too. BMW is the status quo no doubt about that and the only way Lexus can break/***** the armor is to offer something that no one can overlook: PRICE. Until Lexus can establish itself in the minds of the general public as the status quo for luxury and performance they will have to make a better car mechanically and charge LESS.
EXACTLY!!!
Very Well Said, this is what I have been trying to say here for the past few weeks.
You hit it right here:
"BMW is the status quo no doubt about that and the only way Lexus can break/***** the armor is to offer something that no one can overlook: PRICE. Until Lexus can establish itself in the minds of the general public as the status quo for luxury and performance they will have to make a better car mechanically and charge LESS"
05-22-05, 07:28 PM
#81
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Originally Posted by iatacs19
Let's be realistic here. Who really buys a $50k 330i???
Most of the 330i's will end up in the 39-45k range, $45k being the very high limit.
The $44,390 one includes, power, cold, sport and navigation + sirius radio. I mean what else is there to add to make the car go to $50k?
So, in real life a 330i well equipped is ~$45k. Now, let's say the IS350 is similary equipped and it costs $45k, then the majority of people (real buyers, not car enthusiats like us here) will end up buying the BMW. It may or may not be a better car mechanically, but the BMW badge is a better badge than the Lexus to the general public. How can I make such an assumption you say? Because I see all those 325i's on the road, I bet a lot of them are leased too. BMW is the status quo no doubt about that and the only way Lexus can break/***** the armor is to offer something that no one can overlook: PRICE. Until Lexus can establish itself in the minds of the general public as the status quo for luxury and performance they will have to make a better car mechanically and charge LESS.
Most of the 330i's will end up in the 39-45k range, $45k being the very high limit.
The $44,390 one includes, power, cold, sport and navigation + sirius radio. I mean what else is there to add to make the car go to $50k?
So, in real life a 330i well equipped is ~$45k. Now, let's say the IS350 is similary equipped and it costs $45k, then the majority of people (real buyers, not car enthusiats like us here) will end up buying the BMW. It may or may not be a better car mechanically, but the BMW badge is a better badge than the Lexus to the general public. How can I make such an assumption you say? Because I see all those 325i's on the road, I bet a lot of them are leased too. BMW is the status quo no doubt about that and the only way Lexus can break/***** the armor is to offer something that no one can overlook: PRICE. Until Lexus can establish itself in the minds of the general public as the status quo for luxury and performance they will have to make a better car mechanically and charge LESS.
and the 300 was a competitor to the 325
05-23-05, 12:26 AM
#82
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Originally Posted by xioix
lexus said a fully loaded IS will be around that price, so you take away several options and the price would be less than the 330
and the 300 was a competitor to the 325
and the 300 was a competitor to the 325
Considering the low number of 330s actually sold, the few sales the IS350 will steal away will not be so much on price but overall package.
BMW will keep selling XXX number of 330s (and other variants) regardless of what others in the segment do. Yes, their sales would be even higher if it were not for the competition, but they will not go down in sales. I guess it all depends on what one's definition of taking sales away is (sounding like Clinton here).
05-23-05, 10:38 AM
#83
Originally Posted by iatacs19
Let's be realistic here. Who really buys a $50k 330i???
Most of the 330i's will end up in the 39-45k range, $45k being the very high limit.
The $44,390 one includes, power, cold, sport and navigation + sirius radio. I mean what else is there to add to make the car go to $50k?
So, in real life a 330i well equipped is ~$45k. Now, let's say the IS350 is similary equipped and it costs $45k, then the majority of people (real buyers, not car enthusiats like us here) will end up buying the BMW. It may or may not be a better car mechanically, but the BMW badge is a better badge than the Lexus to the general public. How can I make such an assumption you say? Because I see all those 325i's on the road, I bet a lot of them are leased too. BMW is the status quo no doubt about that and the only way Lexus can break/***** the armor is to offer something that no one can overlook: PRICE. Until Lexus can establish itself in the minds of the general public as the status quo for luxury and performance they will have to make a better car mechanically and charge LESS.
Most of the 330i's will end up in the 39-45k range, $45k being the very high limit.
The $44,390 one includes, power, cold, sport and navigation + sirius radio. I mean what else is there to add to make the car go to $50k?
So, in real life a 330i well equipped is ~$45k. Now, let's say the IS350 is similary equipped and it costs $45k, then the majority of people (real buyers, not car enthusiats like us here) will end up buying the BMW. It may or may not be a better car mechanically, but the BMW badge is a better badge than the Lexus to the general public. How can I make such an assumption you say? Because I see all those 325i's on the road, I bet a lot of them are leased too. BMW is the status quo no doubt about that and the only way Lexus can break/***** the armor is to offer something that no one can overlook: PRICE. Until Lexus can establish itself in the minds of the general public as the status quo for luxury and performance they will have to make a better car mechanically and charge LESS.
Problem is that you dont want to buy full spec 330i because you dont want all the options, while you want to buy full spec IS350 because you want full options... now that makes no sense especially since IS350 has more options than 330i.
As to the Lexus being established as Luxury brand... heh, I thought that was done long time ago :-).
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