flipside909

May 15, 2009 - To help launch the new IS Convertible coming this summer, Lexus has introduced a new ad campaign to showcase an array of IS models. With the addition of a new IS Convertible, a new tag line has been created allowing people to "Live a little, a lot". Today, Lexus releases four new commercials on You Tube and will broadcast on TV. Focusing on a "fun to drive" experience, for the first time people can now jump in to a new IS without having to open the doors. The last of the series of new commercial called "Scream" which showcases the new IS line featuring the regular IS sedan, the performance monster IS F and the all-new IS Convertible on the streets of Downtown LA. "Liberation through acceleration" helps generate new excitement for the now diverse Lexus IS line.


2010 Lexus IS C Commercial: "Hop In"
http://www.youtube.com/watch?v=KBSXUXvJqGs

2010 Lexus IS C Commercial: "Look Out"
http://www.youtube.com/watch?v=pB8mS_h6Kqw

2010 Lexus IS C Commercial: "Running"
http://www.youtube.com/watch?v=nvjCudOz8II

2010 Lexus IS Full-line Commercial: "Scream"
http://www.youtube.com/watch?v=VuD8-OUCRe8

montgb

iTrader: (7)

Thanks for the links, flipside!! I have to admit, the ISc looks much better in the commercials than the ones I saw at auto shows - it looks lower, like it was dropped.

ben_r_

Yea it does look A LOT cooler in those short little commercials. Stupid ad campaign though.

ELL Y

iTrader: (1)

Lol I never understood commercials
Thanks for the links

dojoman

iTrader: (5)

What are they running from? BMW 3 series? Or Hyundai Genesis?

joeker

iTrader: (8)

daddy wants

javyLSU

iTrader: (21)

Bo and Luke Duke would be so proud... YEEEE-HAAAAA!!!

Javier

montgb

iTrader: (7)

Definitely the G37 drop-top.

tfz_hebe89

iTrader: (1)

WOW the IS-C looks so nice in those commercials..

j_spec

iTrader: (5)

hope they bring out a coupe model..

blk250

iTrader: (3)

would love to have the IS-C
also did not see the guy start the car in the "running"

IceIridium

iTrader: (2)

I don't really get the IS-C commercials...

Whats with the two women running and the pickup? What's the deal with the helicopter and the barefoot guy? Are these commercials supposed to make some sort of sense? ...or not?

kickin8

iTrader: (1)

cool links...thanks!

lobuxracer

iTrader: (2)

I'm having trouble imagining an IS250 that weighs 3814 lbs being still fun to drive. The 350 at 3880 is really distressing. Sounds like 14+ second 1/4 miles all day long.

CRB

Commercials are a form of product advertising used to make consumers aware of and desirous towards merchandise. The concept is rather simple.