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I also wanted to say "Powdercoating" as I am from Chicago an salts on the roads wreak havoc on exposed paint and wheels. Looks like you are in the San Francisco/San Jose area, so salt is in the air as you are close to the ocean.
If done right, painting is JUST AS DURABLE and powdercoating...oh and I am in "Newport Beach" on the ocean and had NO issues with the paint on the wheels....3 years and 75k miles later.....good as new.