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Lexus miscalculated demand for ES 300h

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Old 02-03-13, 06:59 PM   #46
Tedster
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Originally Posted by LexBob2 View Post
Over on Car Chat I saw some information that said in January '13, 23% of Lexus sales were hybrids. The wording made it sound like that included all hybrids offered by the brand.
The premium for other Lexus hybrid models:

LS: $20-30,000.
GS: $10,000.
RX: $5,000.

With these premiums it would take 10 or more years to recapture your cost of purchasing a hybrid. Not surprised that hybrids only comprise 23% of overall Lexus sales. I think the ES 300h is unique in that it costs only $2,700 more than the ES E350 and takes 3 years to recoup. People who want stictly performance will opt for the GS, others who want a buttery smooth ride, Lexus reliability, new sleek design will opt to go for the ES 300h.
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Last edited by Tedster; 02-03-13 at 07:02 PM..
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