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Market Research: Es 350 Vs Hyundai Genesis

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Old 07-28-15, 11:00 PM
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PeteAnteat
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Post Market Research: Es 350 Vs Hyundai Genesis

Hello All,


I am currently doing some market research for a class and your support would be extremely helpful.
If you are either an ES350 or Hyundai Genesis sedan owner, would you please complete this survey:

https://qtrial2015az1.az1.qualtrics....L5DwlqDOP2wqWx

The survey is being hosted by Qualtrics, a reputable and safe survey hosting website much like Survey Monkey. It should only take you less than 5 minutes.

This survey is not collecting email addresses.
It is not being published.
And, it is completely transparent. All data collected will be shared with you at your request.




Thank you in advance,
Peter Anteater
MBA student
Merage School of Business
Old 08-02-15, 05:24 PM
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Bump for data!
Old 08-03-15, 02:41 PM
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airgas1998
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apples to oranges....gs vs genesis would be more comparable.
Old 08-03-15, 03:19 PM
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dchar
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Originally Posted by airgas1998
apples to oranges....gs vs genesis would be more comparable.
Kinda but not really. People looking for an ES350 would be cross-shopping a Genesis 3.8 since they have the same MSRP of $38K. Sure the Genesis performance-wise competes with the GS350 with its RWD and 311 horsepower, but the longer length and wheelbase is closer to the ES. Plus the Genesis is more of a comfortable, cruising car like the ES and not sporty like the GS.
Old 08-03-15, 04:32 PM
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oldcajun
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Originally Posted by airgas1998
apples to oranges....gs vs genesis would be more comparable.
The Genesis is much larger than the GS and much less expensive. The ES comparison works because of price and interior room, but the Genesis is more like the LS because of its size, RWD, V-8 (available), and luxury interior.
Steve
Old 08-03-15, 08:20 PM
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SW17LS
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Originally Posted by airgas1998
apples to oranges....gs vs genesis would be more comparable.
I really disagree. The Genesis is a much more ride oriented car than the GS. Yes the Genesis is RWD as is the GS, but the target of the Genesis is really more in line with the ES. The Genesis is also more similar to the ES in price than the GS.

I'm a big fan of the Genesis, *very* compelling car when compared to the ES for the money. Reminds me a lot of the LS.
Old 08-11-15, 09:31 PM
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PeteAnteat
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Great dialogue, everybody! Thank you for the insightful contributions.

We're making our final push to receive completed surveys; just need 8 or 10 more.
If you could help us out, we'd really appreciate it!
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