View Poll Results: What do you think the starting price point should be for the CT 200h?
$25K-$30K
35
46.67%
$31K-$35K
29
38.67%
$36K-$40K
3
4.00%
Doe's not matter, I would never buy it!
8
10.67%
Voters: 75. You may not vote on this poll
Thinking of buying the CT 200h?
03-26-10, 12:53 AM
#2
im not sure that lexus would market this for under 30k. its entry level models (IS/ES) are mid 30k at the base without any add-ons, but hopefully it makes for a good sell in the US market when it arrives.
03-26-10, 12:07 PM
#5
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Well it depends on standard features and again, MPG and performance specs. Hard to say what it should be priced looking at pictures.
The consumer side of me wants it to start under 30k and no more than 35k loaded. The A3 simply is too much for what you get to most consumers. Small luxury hatches simply fail in America. As you can see BMW doesn't bring the 1 series 3 or 5 door, they brought the coupes only (and convert).
Hybrid buyers do the research so they will price the CT vs a loaded Prius. So I hope the CT really shows why its worth the additional coin. Things like the gauges and the Euro interior work in its favor.
The RX, ES, HS, IS all can be found in the 35-40k range, a CT there would just muddy it more.
I hope its no more than 35k LOADED.
The HS has not come close to filling sales expectations and quite frankly it has a lot to do with the price. 35k-45k for it is a tough pill to swallow. Lexus cannot afford to have the CT not selling either. So price it low, get some market penetration and go from there.
The consumer side of me wants it to start under 30k and no more than 35k loaded. The A3 simply is too much for what you get to most consumers. Small luxury hatches simply fail in America. As you can see BMW doesn't bring the 1 series 3 or 5 door, they brought the coupes only (and convert).
Hybrid buyers do the research so they will price the CT vs a loaded Prius. So I hope the CT really shows why its worth the additional coin. Things like the gauges and the Euro interior work in its favor.
The RX, ES, HS, IS all can be found in the 35-40k range, a CT there would just muddy it more.
I hope its no more than 35k LOADED.
The HS has not come close to filling sales expectations and quite frankly it has a lot to do with the price. 35k-45k for it is a tough pill to swallow. Lexus cannot afford to have the CT not selling either. So price it low, get some market penetration and go from there.
03-26-10, 02:13 PM
#7
I hope its no more than 35k LOADED.
The HS has not come close to filling sales expectations and quite frankly it has a lot to do with the price. 35k-45k for it is a tough pill to swallow. Lexus cannot afford to have the CT not selling either. So price it low, get some market penetration and go from there.
The HS has not come close to filling sales expectations and quite frankly it has a lot to do with the price. 35k-45k for it is a tough pill to swallow. Lexus cannot afford to have the CT not selling either. So price it low, get some market penetration and go from there.
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03-26-10, 03:05 PM
#8
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But the CT doesn't have a styling problem thankfully, so the sticking point will probably be the horsepower not the styling. For 134hp it cannot be too expensive and Lexus seems to realize that hence they announced the base model will have leatherette seating.
The base model with leatherette and a decent standard equipment level should be a little below $30K (like $28K or $29K)
03-26-10, 04:21 PM
#9
Yup I agree. HS should have been more like $30K to $40K (if even that high). Even at $40K it's tough to swallow considering the styling...
But the CT doesn't have a styling problem thankfully, so the sticking point will probably be the horsepower not the styling. For 134hp it cannot be too expensive and Lexus seems to realize that hence they announced the base model will have leatherette seating.
The base model with leatherette and a decent standard equipment level should be a little below $30K (like $28K or $29K)
But the CT doesn't have a styling problem thankfully, so the sticking point will probably be the horsepower not the styling. For 134hp it cannot be too expensive and Lexus seems to realize that hence they announced the base model will have leatherette seating.
The base model with leatherette and a decent standard equipment level should be a little below $30K (like $28K or $29K)
for the CT, hp is a "problem", and also the target audience. pricing is very important on this car otherwise it's not going to attract anyone. putting it under 30k to start will be a good marketing approach (one of those 29k is much better than 30k thing), and making a loaded one under 35k is the other key, otherwise it becomes too expensive for what it is, and also out of reach for majority of the potential buyers
03-26-10, 05:05 PM
#10
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yup, we are on the same page
for the CT, hp is a "problem", and also the target audience. pricing is very important on this car otherwise it's not going to attract anyone. putting it under 30k to start will be a good marketing approach (one of those 29k is much better than 30k thing), and making a loaded one under 35k is the other key, otherwise it becomes too expensive for what it is, and also out of reach for majority of the potential buyers
for the CT, hp is a "problem", and also the target audience. pricing is very important on this car otherwise it's not going to attract anyone. putting it under 30k to start will be a good marketing approach (one of those 29k is much better than 30k thing), and making a loaded one under 35k is the other key, otherwise it becomes too expensive for what it is, and also out of reach for majority of the potential buyers
I never even thought about target audience. They should probably go for young college students. I'm sure a lot of them would rather drive this than the Prius. Lexus also needs to have good lease rates on this, since most college students and the like lease more often than not...
Also one thing to remember is if it get's too pricey most people would probably rather jump for an IS250 than pay $35K for a small hatchback. That's likely part of the HS's problem as well. Most people would probably rather spend a little more on an ES than "settle" for an HS at it's price...
03-26-10, 06:17 PM
#12
Sounds about right.
I never even thought about target audience. They should probably go for young college students. I'm sure a lot of them would rather drive this than the Prius. Lexus also needs to have good lease rates on this, since most college students and the like lease more often than not...
Also one thing to remember is if it get's too pricey most people would probably rather jump for an IS250 than pay $35K for a small hatchback. That's likely part of the HS's problem as well. Most people would probably rather spend a little more on an ES than "settle" for an HS at it's price...
I never even thought about target audience. They should probably go for young college students. I'm sure a lot of them would rather drive this than the Prius. Lexus also needs to have good lease rates on this, since most college students and the like lease more often than not...
Also one thing to remember is if it get's too pricey most people would probably rather jump for an IS250 than pay $35K for a small hatchback. That's likely part of the HS's problem as well. Most people would probably rather spend a little more on an ES than "settle" for an HS at it's price...
it's kind of like the is300 back in the early 2000s. they were pretty welcomed by young people getting out of college. making it too high and people either can't afford it, or might as well get the is250
but if they want to push this car out, the only reason would be to make brand more popular. if they want to use this car to boost up the popularity, lexus needs to play smart, ie -- look at scion
give it more easy to do options, more little gadgets to change things out, more mods, so it makes it easier for people to "personalize" their cars. it will make the car a lot more marketable and most importantly, welcomed by people in that group
03-26-10, 11:01 PM
#13
$35k loaded seems good.
But seriously ... there needs to be an F, or higher performance version to compliment the gas saving hybrid version.
A hybrid setup with The 2.5 from the IS250 would be pretty nice.... being coupled with the electric motors it should put out more combined HP than it currently does (204hp)
Just look at ford, in europe they have the regular focus hatch, but they also have a RS version ...
IS250 --> IS350 --> IS-F
CT200h --> needs to be something here
But seriously ... there needs to be an F, or higher performance version to compliment the gas saving hybrid version.
A hybrid setup with The 2.5 from the IS250 would be pretty nice.... being coupled with the electric motors it should put out more combined HP than it currently does (204hp)
Just look at ford, in europe they have the regular focus hatch, but they also have a RS version ...
IS250 --> IS350 --> IS-F
CT200h --> needs to be something here
Last edited by GiantsFan; 03-26-10 at 11:07 PM.
03-30-10, 01:39 PM
#14
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$35k loaded seems good.
But seriously ... there needs to be an F, or higher performance version to compliment the gas saving hybrid version.
A hybrid setup with The 2.5 from the IS250 would be pretty nice.... being coupled with the electric motors it should put out more combined HP than it currently does (204hp)
Just look at ford, in europe they have the regular focus hatch, but they also have a RS version ...
IS250 --> IS350 --> IS-F
CT200h --> needs to be something here
But seriously ... there needs to be an F, or higher performance version to compliment the gas saving hybrid version.
A hybrid setup with The 2.5 from the IS250 would be pretty nice.... being coupled with the electric motors it should put out more combined HP than it currently does (204hp)
Just look at ford, in europe they have the regular focus hatch, but they also have a RS version ...
IS250 --> IS350 --> IS-F
CT200h --> needs to be something here
