Steel vs. aluminum war heats up with new Chevy ads.
06-08-16, 06:50 AM
#1
Lexus Fanatic
Thread Starter
Steel vs. aluminum war heats up with new Chevy ads.
http://www.autoblog.com/2016/06/08/c...0-rocks-video/
I did not expect the F-150 to have a hole in the bed.
I did not expect the F-150 to have a hole in the bed.
Last edited by DaveGS4; 06-08-16 at 07:12 AM. Reason: Add video
06-08-16, 07:13 AM
#2
Forum Administrator
iTrader: (2)
Pretty compelling test.
I'm in the market for one of these (2500/250) and am interested if they'll make changes to the bed for the new aluminum heavy duty version from ford coming out this fall.
I'm in the market for one of these (2500/250) and am interested if they'll make changes to the bed for the new aluminum heavy duty version from ford coming out this fall.
06-08-16, 07:34 AM
#4
Lexus Champion
It will be interesting to see what Ford counters with. I don't necessarily have an interest in pickups, but do like to see the marketing approach each brand takes in their advertising. It's a dog fight and all the stops are out.
06-08-16, 08:16 AM
#6
06-08-16, 10:07 AM
#7
Lexus Fanatic
Thread Starter
Yes it is nice. With all the marketing of how capable the manufacturers make their trucks look, its interesting when someone is called out.
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06-08-16, 10:17 AM
#8
At the end of the day, the aluminum weighs less, and with a liner on both, you'll get weight savings with the ford.
06-08-16, 10:28 AM
#9
GM plans to use aluminum in it's next generation of pickups.. this ad is dumb like the Lexus 'Hypnotize' commercial claiming the GS has standard V6 power vs turbo4 even though we they knew and we knew it was coming. With the Ford F-Series continually selling in droves, this just feels like insecurity on GM's part.
And agreed, a liner regardless of what the bed is made of is important.
And agreed, a liner regardless of what the bed is made of is important.
06-08-16, 02:26 PM
#10
Makes you wonder if Ford went with a really thick gauge of aluminum that would hold up as well as steel if it would end up weighing just as much as a steel bed that is thinner gauge metal.
FYI, the aluminum F150 is only 100-200lbs lighter than the steel Silverado if you spec the trucks out the same. For a 5000lb+ vehicle, 100-200 lbs isn't jack squat as far as weight savings IMO.
It will be interesting if the heavy duty construction market still sticks with Ford when they put the aluminum bodies on the heavy duty trucks. I know a lot of the construction/contractor types buy the trucks without a bed and have a custom box put on aftermarket, so the aluminum bed thing there is a non-factor.
I'm thinking if Ford keeps undercutting GM and Dodge on the price of basic work trucks companies will keep buying them, even if they are garbage. I say that because companies still bought a ton of Fords with the garbage 6.0 Powerstroke 10 years ago, just because they were cheaper. Gotta remember companies and government municipalities buy these trucks 100 at a time, so if Ford can get $100 lower on a bid per truck than Chevy, they're going to buy the Ford.
06-08-16, 02:42 PM
#11
Lexus Champion
It will be interesting to see if the commercial resonates with potential buyers and how Chevy responds to it. . Naturally Chevy wants a bigger piece of the business and went after a weakness.
Sales YTD thru May: F Series 324K +7.4% and Siverado 224K -0.1%.
Sales YTD thru May: F Series 324K +7.4% and Siverado 224K -0.1%.
06-08-16, 03:11 PM
#12
06-08-16, 03:12 PM
#13
Personally I think its the styling and technology(aluminum construction, turbocharged gas V6 engines) that is giving Ford the sales edge and winning some customers over. I still think the GM trucks, while a lot more conventional vs the Ford, are better made and will hold up better long term(lot more stuff to break on turbocharged engines once you reach 100k, 150k, 200k, 250k miles)
06-08-16, 04:21 PM
#14
Lexus Champion
Chevrolet pokes holes-literally-in Ford F-150's Aluminum Pickup bed in new TV ad
Pickup truck advertising is rife with bravado and bluster: every manufacturer claims to have the toughest, most dependable, most capable trucks on the market. In the end, it usually doesn’t matter much, because truck owners are among the most brand-loyal customers on earth.
But can a commercial highlighting a series of gashes in a competitor’s truck bed change people’s minds? Chevrolet thinks so.
In a new round of commercials for its “Real People, Not Actors” campaign, Chevrolet stunned focus group participants by showing what happens when you drop 825 pounds of concrete landscaping blocks from a height of five feet into the bare pickup beds of a Chevy Silverado and a Ford F-150. The steel bed of the Silverado was scratched and dented, but the Ford bed, made of aluminum, sustained multiple punctures.
But can a commercial highlighting a series of gashes in a competitor’s truck bed change people’s minds? Chevrolet thinks so.
In a new round of commercials for its “Real People, Not Actors” campaign, Chevrolet stunned focus group participants by showing what happens when you drop 825 pounds of concrete landscaping blocks from a height of five feet into the bare pickup beds of a Chevy Silverado and a Ford F-150. The steel bed of the Silverado was scratched and dented, but the Ford bed, made of aluminum, sustained multiple punctures.
http://www.forbes.com/sites/joannmul.../#1a4f1baf2465
Last edited by bagwell; 06-09-16 at 06:41 AM.