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Rant: Why can't we buy small, cheap trucks now days????

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Old 05-12-16, 08:12 PM
  #31  
SW17LS
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It should have read "Gauges" lol
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Old 05-12-16, 08:23 PM
  #32  
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Originally Posted by Aron9000
Driving my 2004 Tacoma tonight, I kind of realized that it is an extinct breed, at least here in United States. The truck was $12,000 brand new(dad bought it for that price in 2004, not sure of the actual MSRP). Its 2wd, reg cab, short box, 4 cylinder, 5 speed manual, no options. Standard equipment included a/c, power steering, power brakes, carpet with floor mats, cloth 1 piece bench seat that does not recline, and the Toyota reputation that it is dirt cheap to service and doesn't break.

The only work this truck has required are the normal brakes(1 set of rotors, 4 sets of pads, 1 set of rear shoes), spark plugs, tires engine oil/coolant/transmission oil/rear diff oil changes. Knock on wood, nothing unexpected has ever broke, other than the battery committing suicide the other week, it has never left us stranded. Its 14 years old now with 172k miles on it, I would feel 100% confident driving it to Alaska and back.

Anyways, it kind of makes me mad that we can no longer buy this type of truck here in the United States. Personally I love this little truck because it gets great gas mileage, it doesn't break down, its comfortable by cheap truck standards(go drive a base 80's/90's/00's S10 or F150 work truck for comparison), and the big thing is you can reach over into the bed. Newer/taller trucks drive me nuts with that, you have to climb up into the bed to get the cargo out.

Granted I do like the new Tacoma, its a great truck provided you get the V6(4 cylinders are a dog considering how big/heavy this truck is), but man its huge, you can't reach into the bed, and with the V6 its $30,000. My 2004 Tacoma, at $12000, adjusted for inflation is $15,000 in 2016.

I just don't get it, we can have stripper Kia Rio sedans for $15,000, but why can't we have a small, workhorse truck for the same price???? I mean my 2004 Tacoma is so bare bones I think Toyota still made a decent profit on it, even with the $12,000 sale price.
Simple Answer is cause they can. Theyre a business, that wants to ensure they get a high ROI. I know that certain foreign mfgs wanted to materialize what you said but no dealer network cared. The idea here is that with market showing that higher priced pickup trucks sell regardless of the economy, why waste your time on technically a race to the bottom, and fleet sales (majority of those types of trucks will sell in the thousands annually to corporations and civil gov)

Go big or go broke
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Old 05-12-16, 08:23 PM
  #33  
dseag2
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Originally Posted by SW15LS
It should have read "Gauges" lol
Which was endemic to Chevrolet's problem in the 90s.
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Old 05-13-16, 04:43 AM
  #34  
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Originally Posted by mmarshall
Yes, that's basically what I meant. Geko29 was correct when he described the market of a couple of decades ago....but the pricing structure of smaller trucks changed since then, and because of that, those small and medium sized trucks lost much of their attractiveness. Today, only the Tacoma, Colorado/Canyon, and Frontier survive in the American market, though there is talk of the Ranger maybe coming back.
See my later post. Shortly before it was dropped from the US market, the Ranger still started in the $15k range, while the F150 started in the $21k range, 40% more. The base price of a 1996 F150 was $15,150, 43% more than the Ranger at $10,575. Prices of both increased at roughly the same rate.
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Old 05-13-16, 08:46 AM
  #35  
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Originally Posted by dseag2
I'm just not sure the market is there these days. At various times when I was younger I drove a Mazda B2000 and a Chevy S10 Extended cab. They were crap inside, both with manual transmissions, but they were what I could afford and they were still fun. I think today's young people either really don't care about driving (they wait much longer to get their drivers licenses) or expect to drive something with all the bells and whistle from the get-go.
on your last point you can blame other tech like cell phones for that. who wants an iphone 4 now?

but as you say, those old trucks may have been what people could afford, but they were crap inside. not only are interiors today worlds better, but the safety equipment, structural improvements and refinement has increased several times over so lamenting we can't get a $15K truck today isn't going to resonate with many. just buy a used one then...
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Old 05-13-16, 12:26 PM
  #36  
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Originally Posted by bitkahuna
who wants an iphone 4 now?
I still have an I-4.........and, for my needs, it works just fine.

but as you say, those old trucks may have been what people could afford, but they were crap inside. not only are interiors today worlds better, but the safety equipment, structural improvements and refinement has increased several times over so lamenting we can't get a $15K truck today isn't going to resonate with many. just buy a used one then...
Those old Tacomas, yes, were much more basic and utilitarian than newer versions, but your spine would sure let you know that on a bumpy road.
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Old 05-13-16, 05:50 PM
  #37  
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Originally Posted by mmarshall
I still have an I-4.........and, for my needs, it works just fine.
of course you do lol
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Old 05-13-16, 07:57 PM
  #38  
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Originally Posted by mmarshall
I still have an I-4.........and, for my needs, it works just fine.
Unless you were to try out a 6S+. Then It wouldn't be fine. It would be like saying a 1996 Tacoma is good enough after owning a 2016.
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Old 05-13-16, 08:00 PM
  #39  
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Originally Posted by -J-P-L-
Unless you were to try out a 6S+. Then It wouldn't be fine. It would be like saying a 1996 Tacoma is good enough after owning a 2016.
I understand what you're getting at, but, just the same, there are still a lot of 90s-vintage Tacomas still on the road. It was a small, simple (if uncomfortable) and reliable truck that met a lot of needs.
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Old 05-16-16, 06:28 PM
  #40  
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Originally Posted by geko29
See my later post. Shortly before it was dropped from the US market, the Ranger still started in the $15k range, while the F150 started in the $21k range, 40% more. The base price of a 1996 F150 was $15,150, 43% more than the Ranger at $10,575. Prices of both increased at roughly the same rate.
Wasn't the Ranger just a rebadged Mazda B series truck? a bare bones one if you could find them outside of fleet sales would go for 15k but most were in the 18k range, with the same options as that entry level F150 @ 21k. Most would go for the F150 and rightly so.
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Old 05-16-16, 06:29 PM
  #41  
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Originally Posted by My0gr81
Wasn't the Ranger just a rebadged Mazda B series truck? a bare bones one if you could find them outside of fleet sales would go for 15k but most were in the 18k range, with the same options as that entry level F150 @ 21k. Most would go for the F150 and rightly so.
Other way around. The B Series was a rebadged Ford Ranger.
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Old 05-16-16, 06:58 PM
  #42  
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Originally Posted by SW15LS
Other way around. The B Series was a rebadged Ford Ranger.
yeah, that was true for NA, but not for international markets. my dad had Mazda's in the Congo and from what I remembered, there were a lot of similarities between them even if they were distinct in their own markets.

https://en.wikipedia.org/wiki/Ford_Ranger

there is a link to a related article on the Ranger T6 that also talks about the "chicken tax", that explains why there is no incentive to import a small truck with low margin to the US. no wonder the Tacoma is so pricey for what you get.
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Old 05-16-16, 07:14 PM
  #43  
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Originally Posted by My0gr81
yeah, that was true for NA, but not for international markets. my dad had Mazda's in the Congo and from what I remembered, there were a lot of similarities between them even if they were distinct in their own markets.

https://en.wikipedia.org/wiki/Ford_Ranger

there is a link to a related article on the Ranger T6 that also talks about the "chicken tax", that explains why there is no incentive to import a small truck with low margin to the US. no wonder the Tacoma is so pricey for what you get.
Different trucks though. The US Ranger is not a rebadged Mazda B Series, nor was the US Mazda B Series the same truck as the Mazda B series sold in other markets.
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Old 05-16-16, 07:29 PM
  #44  
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Originally Posted by SW15LS
Different trucks though. The US Ranger is not a rebadged Mazda B Series, nor was the US Mazda B Series the same truck as the Mazda B series sold in other markets.
it specifically mentions that Ford badge engineered the B Series for international markets, first as the Courier from 1971 to 1998 and then as Ranger from 1998 to 2011 when they transitioned to Ford Australia built platform.

Mazda badge engineered the NA Ranger as the NA B Series between 1994 and 2010.

nvm, we are saying the same thing, different perspective

To the OP: answer, because your lawmakers need to repeal the only remnant of the chicken tax that applied to small trucks.

Last edited by My0gr81; 05-16-16 at 07:38 PM.
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Old 05-16-16, 07:37 PM
  #45  
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Correct, I'm not talking about the international truck, I'm talking about the US truck.
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