Toyota kills off Scion
02-21-16, 04:02 PM
#61
Lexus Fanatic
And what was wrong with that assumption? The general opinion of teenagers is not to be seen driving their Dads o-yawn Camry / Corolla but something more youthful.
By the way, Lexus went through the same phase of not being accepted as a Luxury brand but perseverance and refinement in execution paid off. With the low end brand, corporate probably did not want to throw money after more money to bring recognition to their lower youth end segment.
By the way, Lexus went through the same phase of not being accepted as a Luxury brand but perseverance and refinement in execution paid off. With the low end brand, corporate probably did not want to throw money after more money to bring recognition to their lower youth end segment.
Lexus was "not accepted" but Lexus has always been a sales success. The two situations really aren't the same, with Lexus they invested a whole lot more and they had a world class car in the LS400. Scion was always sort of a half measure,
02-21-16, 07:05 PM
#62
Nothing was wrong with that assumption...but clearly now with the benefit of hindsight something didn't work out the same way with Scion as it worked out with Lexus.
Lexus was "not accepted" but Lexus has always been a sales success. The two situations really aren't the same, with Lexus they invested a whole lot more and they had a world class car in the LS400. Scion was always sort of a half measure,
Lexus was "not accepted" but Lexus has always been a sales success. The two situations really aren't the same, with Lexus they invested a whole lot more and they had a world class car in the LS400. Scion was always sort of a half measure,
Take the case of Hyundai. They have Luxury cars but someone was unable to convince Hyundai corporate that a new "Genesis" brand is the way to go, and now we have those high end cars carrying the same badge as their low end cars.
02-21-16, 07:19 PM
#63
Lexus Fanatic
Nothing even remotely comparable to that went on around Scion. You should do some reading about Lexus as a brand and how it was developed within Toyota.
02-21-16, 08:03 PM
#64
You don't understand the organizational relationships here. There was no "head of Lexus" there was no "head of Scion". The creation of Lexus was an project 10 years in the making for Toyota, it was an enormous undertaking and they accomplished what they set out to do, build the best car they could and build a brand around that car specifically for its target market...the American luxury consumer.
Nothing even remotely comparable to that went on around Scion. You should do some reading about Lexus as a brand and how it was developed within Toyota.
Nothing even remotely comparable to that went on around Scion. You should do some reading about Lexus as a brand and how it was developed within Toyota.
02-21-16, 08:12 PM
#65
Lexus Fanatic
You imply some division or such within the company and that wasn't the case. This was a project that was intertwined into the culture of the entire organization, and it was the culmination of what Toyota wanted to do within the US dating as far back as the 1950s but were unable to do.
Like I said, absolutely nothing like Scion.
There are several very good books on the subject.
Last edited by SW17LS; 02-21-16 at 08:19 PM.
02-22-16, 05:35 AM
#66
Like I said, you should do some reading if it interests you. Lexus was a passion project that came down directly from Eiji Toyoda, one of Toyota's founders and the chairman of Toyota at the time. The goal was to build the world's best car.
You imply some division or such within the company and that wasn't the case. This was a project that was intertwined into the culture of the entire organization, and it was the culmination of what Toyota wanted to do within the US dating as far back as the 1950s but were unable to do.
Like I said, absolutely nothing like Scion.
There are several very good books on the subject.
You imply some division or such within the company and that wasn't the case. This was a project that was intertwined into the culture of the entire organization, and it was the culmination of what Toyota wanted to do within the US dating as far back as the 1950s but were unable to do.
Like I said, absolutely nothing like Scion.
There are several very good books on the subject.
02-22-16, 05:40 AM
#67
Lexus Fanatic
Originally Posted by chikoo
Thanks for confirming what I just said.
02-22-16, 06:54 AM
#69
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I think they tried it and it didn't go the way they thought. Good, now they can focus strictly on Toyota and Lexus and making sure they don't allow neither one of these names to fall off the cliff.
02-22-16, 08:26 AM
#70
Lexus Fanatic
Which is exactly what I said. An entirely different situation and focus for the company.
02-22-16, 08:30 AM
#71
However, keep in mind that the goal was the same - to broaden the horizon of Toyota's offering without the o-yawn Toyota name. The difference being who championed the direction. One was championed by a passionate leader with deep pockets, the other by a focus group and run by bean counters.
02-22-16, 09:56 AM
#73
Lexus Fanatic
Correct.
However, keep in mind that the goal was the same - to broaden the horizon of Toyota's offering without the o-yawn Toyota name. The difference being who championed the direction. One was championed by a passionate leader with deep pockets, the other by a focus group and run by bean counters.
However, keep in mind that the goal was the same - to broaden the horizon of Toyota's offering without the o-yawn Toyota name. The difference being who championed the direction. One was championed by a passionate leader with deep pockets, the other by a focus group and run by bean counters.
02-22-16, 10:08 AM
#74
The thing that surprised me about Scion is it never made any business sense IMO. Why pay for a separate name, separate marketing, more people at headquarters to manage the whole affair, etc on your entry level compact cars with average transaction prices of about $20,000.
The profit margins on small cars are already razor thin. Now you're adding in all this redundancy and extra people to manage your small cars as a separate brand, thus gobbling up what little money you were making on those cars to start with.
The profit margins on small cars are already razor thin. Now you're adding in all this redundancy and extra people to manage your small cars as a separate brand, thus gobbling up what little money you were making on those cars to start with.