Acura Precision Concept
12-19-15, 05:35 AM
#1
Lead Lap
Thread Starter
Acura Precision Concept
Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.
"The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, global creative director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans."
Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its 4th consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.
12-19-15, 05:36 AM
#2
Lead Lap
Thread Starter
C&d
Determined to once again prove that the Germans don’t have a lock on deeming their creations “precise,” Acura calls back to its caliper-waving origin with the new Precision Concept for the Detroit auto show.
Teased here before its official reveal next month, Acura claims the new car will “help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.” The supplied rendering includes no door shutlines, but given the above sentence, we’re inclined to believe the concept will be a 4-door coupe of some sort. Can we all finally just concede that the Germans won and a 4-door coupe is now no longer a thing that needs to be placed in quotes? Yeah, we know. We hate it, too. Hats off to you, Deutschland, your persistence has paid finally paid its dubious dividend. Introducing the sketch to media assembled in Detroit, Acura general manager Jon Ikeda called attention to the “unmistakable proportions” of the long hood. Speaking to C/D later in the evening, Ikeda told us that it was important to the brand that these classic luxury-sedan proportions aren’t just an illusion. That means the engine likely runs longitudinally, although we’re left guessing where the power is routed. Recall that the 2nd-generation Acura Legend’s longitudinally mounted engine still powered the front wheels.
What might be most interesting about the new concept is that it actually has a name, last seen on a production Acura product in the form of the late, beloved Integra. We asked Ikeda if the name Precision suggests that the brand might exhume the badges of its founding fathers, Integra and Legend. He neither affirmed nor denied our suspicions that future Acuras will include more vowels as standard equipment. Instead, he offered something far more important. Ikeda told us that if those iconic names do make a comeback, they can’t be applied to cars like today’s ILX and TLX. It would seem, then, that Acura’s top executive is teeing up the same sweeping overhaul that the brand’s chief designer Dave Marek hinted at when we asked about the Integra back in 2014. Beyond all that joyous news and conjecture, we have but one request for you, dear Acura. Please revive the Vigor nameplate. For only then, with Vigor in our hands and at our feet, will we be able to call our decade, this glorious, fêted decade, 100 percent complete.
12-19-15, 11:36 PM
#5
Lexus Test Driver
None of this is newsworthy because it will still have the heavy and horrible shield grille that no one has liked since day one. A waste of space and efforts until they finally wake up and get real.
12-20-15, 09:23 AM
#7
Acura seems like they are all over the place with their designs. First they had their outlandish "unicorn" grill era. Now some of their cars, you could argues, are too bland and too conservative. I've seen the new TL many times, I think that car is decent looking but way too boring for this day and age.
Trending Topics
12-21-15, 12:58 AM
#9
Lexus Test Driver
Looks like a TLX with a sharper rear end. Meh. I loved the TSX and I like the new NSX, even though it's really late to the party and too expensive. This thing shows how much Acura/Honda have lost their way and lack a coherent vision.
01-12-16, 09:21 AM
#15
Lexus Champion
Acura desperately needs a new corporate look no matter how they bend and twist and pull the design it still looks cheap.