Land Rover's Evoque Convertible is the drop-top crossover you never knew you wanted
#16
Lexus Fanatic
Sorry...a typo (Thanks for the catch) I obviously meant DOT/NHTSA.
(we talk so much about EPA mileage that it's easy to get alphabet-soup confused sometimes LOL)
#17
Lexus Test Driver
iTrader: (2)
Stupid. I think its a shame to see Range Rover chasing such frivolous vehicles.
Its kind of like Tumi luggage. For years they built very high quality, well made, go anywhere luggage that was attractive, classy, warrantied forever. Now they've done away with the lifetime warranty and they have all this ridiculous looking "style" luggage. I asked a salesperson in a Tumi store a few months ago what their deal was and he said "Tumi is now a lifestyle brand, not a luggage brand". No thanks...if I wanted a "stylish" piece of luggage I'd buy something else.
Kind of whats happening to Land Rover here IMHO...
I'm a grown *** man, I'm not going to walk through the airport pulling this:
Nor am I going to drive there in that.
Its kind of like Tumi luggage. For years they built very high quality, well made, go anywhere luggage that was attractive, classy, warrantied forever. Now they've done away with the lifetime warranty and they have all this ridiculous looking "style" luggage. I asked a salesperson in a Tumi store a few months ago what their deal was and he said "Tumi is now a lifestyle brand, not a luggage brand". No thanks...if I wanted a "stylish" piece of luggage I'd buy something else.
Kind of whats happening to Land Rover here IMHO...
I'm a grown *** man, I'm not going to walk through the airport pulling this:
Nor am I going to drive there in that.
Don't tell me Tumi doesn't have an option for someone of your tastes.
#18
Lexus Fanatic
Land Rover has always been about those Discoverys out in the African jungle. Range Rover has always been about tough, go anywhere serious British luxury. This is...basically a car that appeals to as someone else put it, a MINI buyer that wants to sit up higher. I think overall they risk diluting their brand and turning away their established customers by chasing frivolous niche vehicles like this.
Was always a brand that put form and function over style, and that became their style and their brand. This vehicle is all about style over function and thats at odds with their mission IMHO.
Don't tell me Tumi doesn't have an option for someone of your tastes.
#21
Lexus Fanatic
Its the same argument against any luxury brand going downmarket. Having a bunch of $30,000 CLAs out running around or A Classes or B Classes hurts the prestige of the brand overall, which makes it harder to sell $120,000 S550s.
Especially in the luxury space, you can't chase every corner of the market and become too mainstream, or get out doing things outside your niche without risking the value of your brand. You see brands throughout the luxury space in different industries that have had this happen. Coach. Michael Kors. Tumi. Louis Vuitton. Louis Vuitton has actually been raising prices because they're trying to get the volume of their products down. Pretty interesting.
Good example is Rolex. They could make a killing selling $1,000 watches. Why don't they do that? Why don't they start selling bright, colorful workout watches? I'm sure there would be lots of people that would pay $1,000 for a Rolex workout watch. Even $5,000. Why don't they do that? Because they do what they do and they do it very well.
Last edited by SW17LS; 11-11-15 at 11:52 AM.
#23
Lexus Fanatic
#24
Lexus Champion
Actually saw one in the wild today. Yikes.
Bonus points if you understand their personalized plate.
#25
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