Lexus shows off 2016 flagships in 'Different Routes'
10-24-15, 02:15 PM
#16
Great advertising concept, perfect for the 21st century, they got a 2 for 1 deal in advertising which makes this advertisement even more effective while at the same time not seeming desperate.
I always see people complain about Lexus ads and how they're not the ads of the 90s what with the champagne glass pyramid stacked on the LS hood, I mean come on let's step away from the past. People are always comparing everything to the past, like an angry girlfriend.
I always see people complain about Lexus ads and how they're not the ads of the 90s what with the champagne glass pyramid stacked on the LS hood, I mean come on let's step away from the past. People are always comparing everything to the past, like an angry girlfriend.
10-24-15, 10:44 PM
#18
Lexus Fanatic
I don't know why I even posted that because ad is superb. Don't need to be nitpicking at all although in my opinion advertisers should calm down a little bit from that plastic feeling looks and go more organic, not just in casting but in production as well with color grading, light leaks and flares, etc.
What you said is absolutely right, propagating the lifestyle is a pitch to your client and a message to their customer, its an easy pitch that always flies and gets green lighted. Without hijacking the thread here I will be very short regarding the casting. I was just referring to naïve one dimensional characters and that there was no need to water things down especially when your ad features $100k products. People owning cars like LS or LX are more aware of their surroundings so presenting them flatten stereotypes is most likely something that will not impress them. In my conclusion this ad's major audience is not potential LX or LS soon to be owners but owners of CT, IS, RX and maybe GS who are still far away from dropping 100K on a car. This ad reinforces L brand for sure.
Anyhow what ad people did right here and they did it really good is to present the products in the coolest way they could and they delivered. They were really careful not to outshine LX with LS here, LS takes the back seat to the true new born star LX is. And product demonstration for LX was done freakin right and that's the whole point of the ad. It gets you pumped by seeing new LX, that couple in the end is irrelevant so I apologize for starting the unnecessary discussion.
What you said is absolutely right, propagating the lifestyle is a pitch to your client and a message to their customer, its an easy pitch that always flies and gets green lighted. Without hijacking the thread here I will be very short regarding the casting. I was just referring to naïve one dimensional characters and that there was no need to water things down especially when your ad features $100k products. People owning cars like LS or LX are more aware of their surroundings so presenting them flatten stereotypes is most likely something that will not impress them. In my conclusion this ad's major audience is not potential LX or LS soon to be owners but owners of CT, IS, RX and maybe GS who are still far away from dropping 100K on a car. This ad reinforces L brand for sure.
Anyhow what ad people did right here and they did it really good is to present the products in the coolest way they could and they delivered. They were really careful not to outshine LX with LS here, LS takes the back seat to the true new born star LX is. And product demonstration for LX was done freakin right and that's the whole point of the ad. It gets you pumped by seeing new LX, that couple in the end is irrelevant so I apologize for starting the unnecessary discussion.
The woman and the man are exactly what the clientele that Lexus is trying to appeal to. Whether the person exists does not matter, its that people want to be like those two is what is important.
10-27-15, 12:21 PM
#19
Lexus Test Driver
10-27-15, 12:28 PM
#20
Lexus Test Driver
Without hijacking the thread here I will be very short regarding the casting. I was just referring to naïve one dimensional characters and that there was no need to water things down especially when your ad features $100k products. People owning cars like LS or LX are more aware of their surroundings so presenting them flatten stereotypes is most likely something that will not impress them. In my conclusion this ad's major audience is not potential LX or LS soon to be owners but owners of CT, IS, RX and maybe GS who are still far away from dropping 100K on a car. This ad reinforces L brand for sure.
And how to you knock a "stereotype" of the actor, and then propagate a stereotype of a real life LX or LS driver? I'm sure some LX/LS drivers are "more aware of their surroundings", as much as I'm sure some are less aware--especially the elderly set who buy the LS instead of the Cadillac their fathers bought (oops--stereotype).
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