bitkahuna

iTrader: (20)

ha scion only sold 4806 vehicles last month, just 2% of toyota/lexus total so not much of a factor in anything. but because they're cheap i guess that's the appeal (new car smell, warranty, plus great reliability, etc.) for people on limited budget.

mmarshall

If price were the only issue, though, we might also be including other low-priced entry-level vehicles from Kia, Hyundai, Chevrolet, Ford, and Nissan. Scion is not the only manufacturer producing vehicles in this price segment.

One factor, though, that some people may be overlooking, that has traditionally worked in Scion's favor (though it might not apply as much today with decreasing sales), is the company's list-price, no-haggle deals, which not only make the car-buying experience easier and less-stressful for young people who either don't know how to bargain or otherwise don't want to. That was a market that Saturn first tapped into when they came on the scene in 1990, and was wildly successful in that decade. Now, though, other dealerships have caught up, to some extent, by offering Internet-discount no-haggle deals (with a little more, sometimes for an added service/maintenance-package (if not already free maintenance from the manufacturer). I like that discount no-haggle system....the customer gets a discount, the dealership gets a reasonable profit (otherwise they probably wouldn't advertise the price), it saves time on both sides both in negotiating both price and, if needed, financing, and customers usually have less stress.

NickTee

Then you get companies like Carmax who price many of their cars absurdly high and state that they're "No-haggle."

mmarshall

Car Max prices aren't really that high. They just don't sell a lot of cheap junk....the credibility of their business is at stake.

Infra

iTrader: (1)

Topic says NEW CARS...