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The next Rolls-Royce car will be called 'Dawn' (Wraith convertible?)

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Old 05-12-15, 02:27 PM   #1
PhilipMSPT
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Default The next Rolls-Royce car will be called 'Dawn' (Wraith convertible?)

Rolls Royce Press Release

The inspiration: 1952 Rolls Royce Silver Dawn


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Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn.

The car was unveiled to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today.

“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, Chief Executive Officer. “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”

Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith. It justifies the continuing investment of the BMW Group into the world’s pinnacle super-luxury brand.

The new Rolls-Royce Dawn will revive another famous and rare Rolls-Royce name first used in 1949, but only ever applied to 28 very special drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.

‘Dawn’ perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins. Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible.

The new Rolls-Royce Dawn is beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it. It is languid and beautiful, fresh and fragrant and awakens the passion of your life. (Sidenote: nothing in my life will ever be described as this... )

New life, new possibilities, fresh horizons – a tingling, anticipatory ambience in the air – all signified by a new Dawn.

Rolls-Royce Dawn will launch during the first quarter of 2016.


Can't wait to see pics of the production model...
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Old 05-12-15, 04:35 PM   #2
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Still waiting on a model named Banshee to play with the Phantom, Ghost and Wraith
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Old 05-12-15, 04:38 PM   #3
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Lol at Banshee. Rolls Royce with the best car names in the business.
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Old 05-13-15, 06:45 AM   #4
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This looks pretty cool.
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Old 05-14-15, 01:13 PM   #5
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Although one cannot deny that the 1952 Silver Dawn was a classy product, its body styling, even back then, was some 20 years behind the times. As a product of the early 1950s, it looked like something out of the early-mid 1930s.

And Rolls Royce kept much of that styling throughout the 1950s. I once got a chance to drive a 1957 right-hand-drive RR (it belonged to the owner of a limo firm that a friend of mine worked for)...and the styling had changed very little from the 1952.

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Old 05-14-15, 10:26 PM   #6
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Originally Posted by Hoovey2411 View Post
Still waiting on a model named Banshee to play with the Phantom, Ghost and Wraith
They were inspired by Halo. This one is from Forward Unto Dawn.
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Old 05-15-15, 10:00 AM   #7
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Originally Posted by NickTee View Post
They were inspired by Halo. This one is from Forward Unto Dawn.
Well they already had the heritage:

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The new Rolls-Royce Dawn will revive another famous and rare Rolls-Royce name first used in 1949, but only ever applied to 28 very special drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.

‘Dawn’ perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins. Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible.
Are you saying the recent Halo Series inspired them to re-introduce a historic nameplate(s)? Any links or literature? Very curious to read more into this. Sounds cool and unsuspecting
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