Ugly sells : Global Design Chief Tokuo Fukuichi explains the Lexus Grill - Club Lexus Forums


Ugly sells : Global Design Chief Tokuo Fukuichi explains the Lexus Grill

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Old 04-30-15, 08:43 AM   #1
PhilipMSPT
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Default Ugly sells : Global Design Chief Tokuo Fukuichi explains the Lexus Grill

>>> Video found at Yahoo News Link

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Lexus is looking for an edge and believes the answer may come on the front of the car rather than under the hood – the grill. Jane Lanhee Lee looks at the inspiration for the unusual design.

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Old 04-30-15, 10:48 AM   #2
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Now that the spindle has been applied to the entire Lexus line I can see that it is more successful on some models and less so on others. I'm not convinced that this is an enduring grille design in the way the BMW twin kidneys or Mercedes horizontal bars are. I see this as a trendy design statement that will be replaced in a few years.
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Old 04-30-15, 11:25 AM   #3
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With about 25 seconds left in the video you can see what appears to be the RC convertible.

Have they announced when that will be available?
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Old 04-30-15, 11:56 AM   #4
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The truth is, on the dealer's lot, the grille can be overwhelming, but when you see it on the road, the car stands out. BMWs, Audis, & Mercedes sort of blend together, but Lexus does not. And I think people like that sort of thing.
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Old 04-30-15, 12:17 PM   #5
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Quote:
Originally Posted by Infra View Post
The truth is, on the dealer's lot, the grille can be overwhelming, but when you see it on the road, the car stands out. BMWs, Audis, & Mercedes sort of blend together, but Lexus does not. And I think people like that sort of thing.
I agree, the LS has the best front end.
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Old 04-30-15, 01:01 PM   #6
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Video no longer available ......
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Old 04-30-15, 02:16 PM   #7
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Quote:
Originally Posted by Gojirra99 View Post
Video no longer available ......
The Yahoo news link still has it...
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Old 04-30-15, 02:18 PM   #8
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I'm starting to realize that I may be the only person who thinks that the spindle grill is not that big of a deal. It doesn't seem overly crazy or aggressive to me.
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Old 04-30-15, 04:41 PM   #9
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Probably not something I'd want on my own car, but one cannot argue with the man that it is indeed selling.
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Old 04-30-15, 04:52 PM   #10
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Seems like some people either love it or absolutely hate it, but the spindle grill just takes some time getting used to. I admit, didn't care too much for it at first, but it's growing on me.
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Old 04-30-15, 05:02 PM   #11
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I love the spindle grill.

And regarding the title, Ugly does indeed sell.

There are way too many Kia Souls on my street.
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Old 04-30-15, 05:48 PM   #12
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Quote:
Originally Posted by BrettJacks View Post
And regarding the title, Ugly does indeed sell.
Let's label it distinctive, live Cindy Crawford's mole or Madonna's tooth gap...
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Old 04-30-15, 05:49 PM   #13
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Quote:
Originally Posted by JDR76 View Post
I'm starting to realize that I may be the only person who thinks that the spindle grill is not that big of a deal. It doesn't seem overly crazy or aggressive to me.
considering that Lexus sales increased 40% since 2012, I dont think it is just you :-).

I think it is big improvement in every car it was introduced to... yes, some look better than others, but so do the cars from other brands too.
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Old 04-30-15, 06:09 PM   #14
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Lexus(s) looking good!
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Old 04-30-15, 06:55 PM   #15
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The funny thing about big grilles is that people get used to them. The gaping Nuvolari grille shown on Audi concept cars looked shocking at first but now the same thing on an A6 looks perfectly normal.

Lexus spindle grilles haven't really been full spindles except on the NX, on the other cars they look like a pair of mirrored trapezoids with a bumper in between. I'd say the recent ES refresh and the new RX have brought much-needed design consistency to the lineup, without having cookie-cutter designs like Audi and BMW.
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