Why The Lexus RX Was The Biggest Loser In New York
04-08-15, 10:54 AM
#1
Racer
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Why The Lexus RX Was The Biggest Loser In New York
04-08-15, 01:34 PM
#5
Lexus Fanatic
For proof of just how important the third-row seat is, consider the RX’s chief rivals. You have the Acura MDX, based on the Honda Pilot, both of which have standard three-row seating. You have the Infiniti QX60, based on the Nissan Pathfinder, both of which have standard three-row seating. And then you have the RX, based on the Toyota Highlander. Now, the Highlander has standard three-row seating. But the RX? It’s still limited to just you and four of your closest friends, headed to a nice game of bridge at Sunrise Acres.
Last edited by mmarshall; 04-08-15 at 01:37 PM.
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04-08-15, 01:42 PM
#9
Lexus Fanatic
I agree on that (as I tried to make clear above)...but I think he missed a key reason WHY it needs at least a third-row option, if not standard....the ability of the NX to take away a number of two-row RX sales.
04-08-15, 02:36 PM
#10
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The RX and NX have been selling side by side for a few months now and RX sales don't show any sign of decrease, either by presence of the NX or a need for change in RX DNA. Adding a third row to the RX completely changes the identity of the car, which since inception has placed importance on its car like personality in a crossover utility vehicle. If we have learned anything from BMW, you cannot have too many models. There is room for an NX, RX, and a third row crossover. IMO, they shouldn't create a TX but make the GX less truckish to fill the position. We don't need a GX and LX and the market has long moved away from such offroading vehicles.
04-08-15, 03:14 PM
#13
The RX and NX have been selling side by side for a few months now and RX sales don't show any sign of decrease, either by presence of the NX or a need for change in RX DNA. Adding a third row to the RX completely changes the identity of the car, which since inception has placed importance on its car like personality in a crossover utility vehicle. If we have learned anything from BMW, you cannot have too many models. There is room for an NX, RX, and a third row crossover. IMO, they shouldn't create a TX but make the GX less truckish to fill the position. We don't need a GX and LX and the market has long moved away from such offroading vehicles.
I assume that TX would be mostly US proposition and LX would cater to Arabian countries, like today. GX is in between - more luxurious than TX for US market and less expensive than LX for rest of the world.
All that hoopla about new platforms last month was about Lexus finding ways to reduce costs to produce lower volume models, hence 40% lesser factory setup costs and 20% lesser build costs, with up to 9 models on same lines, to be re-configured in an hour or two.
So hopefully we dont actually lose models. World is very big, many different markets need very different things.
04-08-15, 04:20 PM
#15
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