Lexus Woos Women, Millennials, and Multi-Cultured Buyers

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03-25-15, 05:36 PM

adpock

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Lexus Woos Women, Millennials, and Multi-Cultured Buyers

Lexus has been developing a program called Lexus Difference, with the big difference being at the point of sale, at the dealership, where many have been intimidated before.

Read the rest on the Club Lexus homepage. >>

03-25-15, 05:53 PM

corradoMR2

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Women hold 80% of the influence in a purchasing decision. Whether she’s making the decision or not, she’s definitely going to influence the decision

Yep, this 80% is 100% my case. Wanted to get the RC F, but wifey shot it down in a heartbeat.

03-26-15, 05:54 AM

T900RR

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Cool Lexus and yes my Wife hold the power as well. I would not have any other way.

03-26-15, 08:22 AM

mmarshall

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Quote:

Originally Posted by corradoMR2

Yep, this 80% is 100% my case. Wanted to get the RC F, but wifey shot it down in a heartbeat.

Quote:

Originally Posted by T900RR

Cool Lexus and yes my Wife hold the power as well. I would not have any other way.

Being a single male, I'm probably not the best person to speak on these matters, so I'll keep it fairly brief. But, if the wives are going to be spending a lot of time in the vehicle (shopping, school, sports, driving the kids around, vacations, etc...) why should they NOT have at least a major say in its purchase? Seems like if a couple could come to an agreement to marry and spend their lives together, they could at least reach an agreement on what vehicle to buy.