Why Hasn't Lexus Embraced Apple CarPlay and Android Auto?
#16
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Originally Posted by Larry Dignan, ZDnet
Apple's CarPlay has to ride on top of BlackBerry's QNX platform for in-auto entertainment systems.
Originally Posted by Hugo Miller, Bloomberg
Inside the car, Apple and BlackBerry are collaborators rather than rivals. QNX software allows CarPlay to recreate the iPhone experience on the console’s screen, with icons familiar to iPhone users, including “Phone,” “Messages” and “Maps.”
They're shipping later this year, and expect to have the entire Ford/Lincoln stable converted by the end of next year.
Last edited by geko29; 02-28-15 at 03:32 AM.
#17
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Infotainment without upgradeability will have an impact
I think Lexus is making a dire mistake here. I'll use myself as a perfect example on why this decision will cost them dearly. I've been a staunch Japanese luxury vehicle fan because of the blend of quality and historical reliability. We buy our vehicles with the expectation of driving them 5 to 10 years because you can in this segment without worrying about dealing with the same longer term maintenance and reliability issues you would with the German luxury equivalents.
My generation and every generation after mine has grown up with technology being at the forefront of our purchasing decisions. If I'm dropping $65k on a vehicle and paying a premium on an infotainment system I now expect some future proofing (upgradeability) as a part of that because my computer, phone and TV have all trained me to expect that.
Android Auto and Apple Car can and will provide that. Do you really think the streaming music app of 2015 will the same in 2020? And look at how Apple’s Siri, Google Now, Microsoft’s Cortana and Amazon’s Alexa have evolved from a voice recognition and artificial intelligence perspective in just a few years.
Therein lies the dilemma. If you are a car maker in 2016 (and beyond) offering a non-app-upgradeable proprietary system you will inherently lose a big demographic. You will also dis-incentivize your loyal customer base from buying because leasing will be the only way to protect yourself from being stuck with obsolete technology.
There's the rub though. If you are going to lease, you no longer care about reliability and therefore will purchase based upon styling and handling and many would argue that Germany has the advantage there.
I was planning to purchase the 2016 RX 350 F Sport but because of this very issue I have no choice but to go with the Audi Q7.
My generation and every generation after mine has grown up with technology being at the forefront of our purchasing decisions. If I'm dropping $65k on a vehicle and paying a premium on an infotainment system I now expect some future proofing (upgradeability) as a part of that because my computer, phone and TV have all trained me to expect that.
Android Auto and Apple Car can and will provide that. Do you really think the streaming music app of 2015 will the same in 2020? And look at how Apple’s Siri, Google Now, Microsoft’s Cortana and Amazon’s Alexa have evolved from a voice recognition and artificial intelligence perspective in just a few years.
Therein lies the dilemma. If you are a car maker in 2016 (and beyond) offering a non-app-upgradeable proprietary system you will inherently lose a big demographic. You will also dis-incentivize your loyal customer base from buying because leasing will be the only way to protect yourself from being stuck with obsolete technology.
There's the rub though. If you are going to lease, you no longer care about reliability and therefore will purchase based upon styling and handling and many would argue that Germany has the advantage there.
I was planning to purchase the 2016 RX 350 F Sport but because of this very issue I have no choice but to go with the Audi Q7.
#18
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Infotainment without upgradeability is enough to drive me away
I think Lexus is making a dire mistake here. I'll use myself as a perfect example on why this decision will cost them dearly. I've been a staunch Japanese luxury vehicle fan because of the blend of quality and historical reliability. We buy our vehicles with the expectation of driving them 5 to 10 years because you can in this segment without worrying about dealing with the same longer term maintenance and reliability issues you would with the German luxury equivalents.
My generation and every generation after mine has grown up with technology being at the forefront of our purchasing decisions. If I'm dropping $65k on a vehicle and paying a premium on an infotainment system I now expect some future proofing (upgradeability) as a part of that because my computer, phone and TV have all trained me to expect that.
Android Auto and Apple Car can and will provide that. Do you really think the streaming music app of 2015 will the same in 2020? And look at how Apple’s Siri, Google Now, Microsoft’s Cortana and Amazon’s Alexa have evolved from a voice recognition and artificial intelligence perspective in just a few years.
Therein lies the dilemma. If you are a car maker in 2016 (and beyond) offering a non-app-upgradeable proprietary system you will inherently lose a big demographic. You will also dis-incentivize your loyal customer base from buying because leasing will be the only way to protect yourself from being stuck with obsolete technology.
There's the rub though. If you are going to lease, you no longer care about reliability and therefore will purchase based upon styling and handling and many would argue that Germany has the advantage there.
I was planning to purchase the 2016 RX 350 F Sport but because of this very issue I have no choice but to go with the Audi Q7.
My generation and every generation after mine has grown up with technology being at the forefront of our purchasing decisions. If I'm dropping $65k on a vehicle and paying a premium on an infotainment system I now expect some future proofing (upgradeability) as a part of that because my computer, phone and TV have all trained me to expect that.
Android Auto and Apple Car can and will provide that. Do you really think the streaming music app of 2015 will the same in 2020? And look at how Apple’s Siri, Google Now, Microsoft’s Cortana and Amazon’s Alexa have evolved from a voice recognition and artificial intelligence perspective in just a few years.
Therein lies the dilemma. If you are a car maker in 2016 (and beyond) offering a non-app-upgradeable proprietary system you will inherently lose a big demographic. You will also dis-incentivize your loyal customer base from buying because leasing will be the only way to protect yourself from being stuck with obsolete technology.
There's the rub though. If you are going to lease, you no longer care about reliability and therefore will purchase based upon styling and handling and many would argue that Germany has the advantage there.
I was planning to purchase the 2016 RX 350 F Sport but because of this very issue I have no choice but to go with the Audi Q7.
#21
I think Lexus is making a dire mistake here. I'll use myself as a perfect example on why this decision will cost them dearly. I've been a staunch Japanese luxury vehicle fan because of the blend of quality and historical reliability. We buy our vehicles with the expectation of driving them 5 to 10 years because you can in this segment without worrying about dealing with the same longer term maintenance and reliability issues you would with the German luxury equivalents.
My generation and every generation after mine has grown up with technology being at the forefront of our purchasing decisions. If I'm dropping $65k on a vehicle and paying a premium on an infotainment system I now expect some future proofing (upgradeability) as a part of that because my computer, phone and TV have all trained me to expect that.
Android Auto and Apple Car can and will provide that. Do you really think the streaming music app of 2015 will the same in 2020? And look at how Apple’s Siri, Google Now, Microsoft’s Cortana and Amazon’s Alexa have evolved from a voice recognition and artificial intelligence perspective in just a few years.
Therein lies the dilemma. If you are a car maker in 2016 (and beyond) offering a non-app-upgradeable proprietary system you will inherently lose a big demographic. You will also dis-incentivize your loyal customer base from buying because leasing will be the only way to protect yourself from being stuck with obsolete technology.
There's the rub though. If you are going to lease, you no longer care about reliability and therefore will purchase based upon styling and handling and many would argue that Germany has the advantage there.
I was planning to purchase the 2016 RX 350 F Sport but because of this very issue I have no choice but to go with the Audi Q7.
My generation and every generation after mine has grown up with technology being at the forefront of our purchasing decisions. If I'm dropping $65k on a vehicle and paying a premium on an infotainment system I now expect some future proofing (upgradeability) as a part of that because my computer, phone and TV have all trained me to expect that.
Android Auto and Apple Car can and will provide that. Do you really think the streaming music app of 2015 will the same in 2020? And look at how Apple’s Siri, Google Now, Microsoft’s Cortana and Amazon’s Alexa have evolved from a voice recognition and artificial intelligence perspective in just a few years.
Therein lies the dilemma. If you are a car maker in 2016 (and beyond) offering a non-app-upgradeable proprietary system you will inherently lose a big demographic. You will also dis-incentivize your loyal customer base from buying because leasing will be the only way to protect yourself from being stuck with obsolete technology.
There's the rub though. If you are going to lease, you no longer care about reliability and therefore will purchase based upon styling and handling and many would argue that Germany has the advantage there.
I was planning to purchase the 2016 RX 350 F Sport but because of this very issue I have no choice but to go with the Audi Q7.
#22
But sure, considering that "Entune" is worldwide thing, while Onstar wasnt, probably still more Toyota's :-).
When it comes to infotainment, they easily the biggest user right now.
#23
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I get it. I would normally make that same comment but that's part of my point. If my only protection against technology obsolescence is to lease, who cares about Lexus' unprecedented reliability. On the off chance a car breaks down during the lease term, any luxury dealer will provide you a loner.
#24
I get it. I would normally make that same comment but that's part of my point. If my only protection against technology obsolescence is to lease, who cares about Lexus' unprecedented reliability. On the off chance a car breaks down during the lease term, any luxury dealer will provide you a loner.
#26
Oh I see H. What I meant was an emotional buyer is one that will buy based on looks, a cool feature etc.. I do agree they need more passionate (about the brand) buyers. Euro Makes have been enjoying those for years. Of course Lexus is young and look what they've accomplished in only 25 years.
#28
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We just posed this question on the blog, and we're not really sure why. You can read the post here. This seems to be the future—why haven't we seen Lexus embrace this tech?
-Mike
#29
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Because windows sucks! Who uses windows mobile anyway, 1% of the World's population? Microsoft mostly produces garbage these days. But at the very least Lexus should have Apple Carplay and Android Car support.
-Mike
-Mike
#30
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I think Lexus is making a dire mistake here. I'll use myself as a perfect example on why this decision will cost them dearly. I've been a staunch Japanese luxury vehicle fan because of the blend of quality and historical reliability. We buy our vehicles with the expectation of driving them 5 to 10 years because you can in this segment without worrying about dealing with the same longer term maintenance and reliability issues you would with the German luxury equivalents.
My generation and every generation after mine has grown up with technology being at the forefront of our purchasing decisions. If I'm dropping $65k on a vehicle and paying a premium on an infotainment system I now expect some future proofing (upgradeability) as a part of that because my computer, phone and TV have all trained me to expect that.
Android Auto and Apple Car can and will provide that. Do you really think the streaming music app of 2015 will the same in 2020? And look at how Apple’s Siri, Google Now, Microsoft’s Cortana and Amazon’s Alexa have evolved from a voice recognition and artificial intelligence perspective in just a few years.
Therein lies the dilemma. If you are a car maker in 2016 (and beyond) offering a non-app-upgradeable proprietary system you will inherently lose a big demographic. You will also dis-incentivize your loyal customer base from buying because leasing will be the only way to protect yourself from being stuck with obsolete technology.
There's the rub though. If you are going to lease, you no longer care about reliability and therefore will purchase based upon styling and handling and many would argue that Germany has the advantage there.
I was planning to purchase the 2016 RX 350 F Sport but because of this very issue I have no choice but to go with the Audi Q7.
My generation and every generation after mine has grown up with technology being at the forefront of our purchasing decisions. If I'm dropping $65k on a vehicle and paying a premium on an infotainment system I now expect some future proofing (upgradeability) as a part of that because my computer, phone and TV have all trained me to expect that.
Android Auto and Apple Car can and will provide that. Do you really think the streaming music app of 2015 will the same in 2020? And look at how Apple’s Siri, Google Now, Microsoft’s Cortana and Amazon’s Alexa have evolved from a voice recognition and artificial intelligence perspective in just a few years.
Therein lies the dilemma. If you are a car maker in 2016 (and beyond) offering a non-app-upgradeable proprietary system you will inherently lose a big demographic. You will also dis-incentivize your loyal customer base from buying because leasing will be the only way to protect yourself from being stuck with obsolete technology.
There's the rub though. If you are going to lease, you no longer care about reliability and therefore will purchase based upon styling and handling and many would argue that Germany has the advantage there.
I was planning to purchase the 2016 RX 350 F Sport but because of this very issue I have no choice but to go with the Audi Q7.
-Mike