mmarshall

Here's my vote.....Shaq O'Neal trying to convince us he can actually stretch out in a Buick Lacrosse.

The backrest of his seat would be pretty much in the rear passenger's lap.

Joeb427

iTrader: (1)

I don't know what GM execs were thinking when they approved that TV ad.

tex2670

Look at his knees--they are touching the steering wheel. Whether he fits or not, there's no way I'm believing Shaq drives a Buick.

LexBob2

Yes it's silly - BUT people are talking about it...

corradoMR2

The Buick one is a good worst car candidate.

Matthew McConaughey: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool; to make a statement. I just liked it" wins it for me.

Joeb427

iTrader: (1)

http://digg.com/video/jim-carey-snl-...coln-ad-parody

mmarshall

The LaCrosse is actually a very nice car...although the new Chevy Impala, which is done on the same platform, trumps it in some areas. The new Impala is light-years ahead of the old rental-grade one.

I've driven and reviewed both cars, though, and I don't think Shaq could easily fit in either one, though both are considered "full-size" by today's standards. That's probably why so many NBA guys drive Escalades and Navigators.



Yep...that one's probably in second-place.

But, nevertheless, he has a point. The MKC is the first new Lincoln product I have driven in years that didn't make me want to just walk right out of the dealership.

dseag2

Lincoln's sales are up considerably, and they are attributing it to the Matthew McConaughey ads. Sometimes "crazy" builds brand awareness.

http://www.hollywoodreporter.com/new...naughey-745926

Fizzboy7

My vote goes to the Audi A8. This is the one where the older driver is saying he is a look into the future of the passenger. What I dislike is you cannot understand 50% of what they are saying. They cut off each other's comments, the music is playing too loud to hear anything, and it all appears fake and unrealistic.

corradoMR2

Good point. I have to admit his southern roots/accent, star power, and mid-40s age is the perfect representation of creating American luxury brand loyalty for Lincoln to the new "younger" targeted demographic.

J.P.

Exactly, welcome to marketing!

I didn't see the Buick ad as stupid. The fact he can even sit in it says hey the average american male at the height of 5'9 and females at 5'4 will have a ton of room.

J.P.

Had that conversation several times, even recently with some OEM marketing creatives.

The line of "I've been driving a Lincoln since long before anybody paid me to drive one" has been a home run.

mmarshall

Actually, the LaCrosse probably doesn't need much marketing. As it is, it is selling quite well to more or less the same senior-citizen crowd (and some younger ones as well) that bought the former 1Gen LaCrosse, Lucerne, LeSabre, and Park Avenue.

And I can see why. It retains much (not quite all) of the Lucerne's former ride comfort, but with much better handling. Same for the new 2014 Impala, which is done on the same platform.

Yes, the average male (or female) will have no problems in the LaCrosse. But they won't be sitting in it like he is....with the seatback raked and his legs bowed around the lower part of the steering wheel. He sits in it more or less like I myself (at 6' 2" and 275 lb.) did in the early versions of the Mazda Miata...though the 3Gen Miata was a little less sardine-like inside than its two predecessors.

(And don't even ASK how I managed to enter/exit and drive a Lotus Elise...you wouldn't believe it if I told you)