Lexus Dealership in a Mall?
12-18-14, 10:58 AM
#1
Lexus Dealership in a Mall?
This story about Lexus expressing interest in the Tesla model has been making the rounds, and I think it's pretty interesting.
Lexus Sees Lots to Like in Tesla's Sales Method
Personally, I think it could be a great move to bring a couple of vehicles into a non-traditional retail space... Maybe as some kind of Intersect hybrid? A no-pressure environment that could pipe potential customers to the dealership to take things to the next level?
Lexus Sees Lots to Like in Tesla's Sales Method
Personally, I think it could be a great move to bring a couple of vehicles into a non-traditional retail space... Maybe as some kind of Intersect hybrid? A no-pressure environment that could pipe potential customers to the dealership to take things to the next level?
12-18-14, 11:27 AM
#2
Consider Lexus the established professional and Tesla the young buck in the slick clothes. According to Green Car Reports, the U.S. marketing chief of Toyota's luxury division, Brian Smith, recently stated that the success of the Model S is one reason why sales of the LS have declined. However, Lexus isn't blind with resentment. It has its eyes open - and focused on Tesla's stores. The company believes the newer brand's direct-sales locations bring in younger buyers and are seen as lower-pressure environments relative to typical dealerships.
12-20-14, 03:23 PM
#3
Have you guys seen an actual Tesla store inside a mall? It's actually pretty neat. Caught me off guard when I walked passed one in Pentagon City mall in Va.
I thought it was like a gift shop for Tesla lol But imagine all three walls adorn with all examples of options the car can be fitted with, TV's showing the cars features, the entire set up almost like at an auto show how they would set up their area. What I loved the most was that the had an actual Model S and a body-less Model S.
Of course, you can talk to the representatives at the store in case you are really interested one.
I thought it was like a gift shop for Tesla lol But imagine all three walls adorn with all examples of options the car can be fitted with, TV's showing the cars features, the entire set up almost like at an auto show how they would set up their area. What I loved the most was that the had an actual Model S and a body-less Model S.
Of course, you can talk to the representatives at the store in case you are really interested one.
12-20-14, 04:24 PM
#4
Lexus Fanatic
I like the idea...
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12-20-14, 05:07 PM
#8
I think it's smart....
how many times a year do you visit a dealership vs the mall. All those mall visits would give people plenty of opportunities to quickly walk in ....sit in a vehicle or two, and keep lexus on their radar.
If I was Lexus, I'd make sure I had a new gs350 f-sport somewhere in there. When people sit in it and see that interior....high odds it would be game over / done deal.
how many times a year do you visit a dealership vs the mall. All those mall visits would give people plenty of opportunities to quickly walk in ....sit in a vehicle or two, and keep lexus on their radar.
If I was Lexus, I'd make sure I had a new gs350 f-sport somewhere in there. When people sit in it and see that interior....high odds it would be game over / done deal.
12-20-14, 06:28 PM
#9
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LOVE LOVE LOVE the Tesla model and the store in UTC mall in San Diego. They even have two cars in the parking garage for test drives. This is the way all cars should be sold. No more of these space sucking dealerships with a hundred models on the lot, just in time delivery right to your home just how you order it. 
12-20-14, 10:10 PM
#11
Lexus Test Driver
LOVE LOVE LOVE the Tesla model and the store in UTC mall in San Diego. They even have two cars in the parking garage for test drives. This is the way all cars should be sold. No more of these space sucking dealerships with a hundred models on the lot, just in time delivery right to your home just how you order it.
12-22-14, 05:46 AM
#12
Lexus Test Driver
This is not a new idea. When the Danbury (CT) Fair Mall opened in the mid 80s, there was a car dealer with space in the mall. And, did anyone see "The Blues Brothers"? "The new Oldsmobiles are in early this year."
