Do you care what Lexus does on the track?
#1
Do you care what Lexus does on the track?
I just posted these shots of the RC F GT3 on the blog, and it made me wonder. I think it's probably been 30 years since the idea of "win on Sunday, sell on Monday" meant anything. The only motorsport that has any audience in the States is NASCAR, and those cars have essentially nothing in common with their left-turning counterparts.
Personally, I love sports car racing, but I don't see much love for it in the general enthusiast population. Do you care about it?
#4
Wicked looking
#5
Super Moderator
I used to watch Lexus win in Mexico City, http://www.autospies.com/news/Lexus-...x-Event-13114/ when I lived there, and I can tell you it felt good to tell people Lexus won when the vehicles weren't even sold there.
I think there is a disconnect between showing technology on the track finding its way to our vehicles and I blame crummy advertising for this in part, but also the fact that we are exposed to so much more input, social media and information overload to the point you have to be really creative to show the connection between sports car and passenger car.
I think there is a disconnect between showing technology on the track finding its way to our vehicles and I blame crummy advertising for this in part, but also the fact that we are exposed to so much more input, social media and information overload to the point you have to be really creative to show the connection between sports car and passenger car.
#6
Lexus Fanatic
Originally Posted by John Coyle
Personally, I love sports car racing, but I don't see much love for it in the general enthusiast population. Do you care about it?
I'll start watching Lexus on the track when they do what their sister Toyota division did with its Camrys and Tundra trucks....run them on the big NASCAR tracks with the Dodges, Chevies, and Fords.
Last edited by mmarshall; 10-17-14 at 08:06 PM.
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#8
On-track participation and wins definitely helps a brand's image and the RC F gains prestige and credibility by racing. Look what Le Mans did for Jaguar, Porsche, Audi and Corvette - I just wish Toyota would call their Le Mans cars "Lexus"!
#11
Lexus Test Driver
iTrader: (1)
Yes, because it says a lot about the culture in which the cars they sell are designed.
Anyone who has worked for a Fortune 500 understands that all the extracurricular activities a corporation is involved in, effects a sense of involvement within the employees. Most engineers are going to be very interested in the racing programs their company is involved in, whether they are involved in those programs or not. Doing well is a point of pride, and makes them care about their work just that much more.
Anyone who has worked for a Fortune 500 understands that all the extracurricular activities a corporation is involved in, effects a sense of involvement within the employees. Most engineers are going to be very interested in the racing programs their company is involved in, whether they are involved in those programs or not. Doing well is a point of pride, and makes them care about their work just that much more.
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rominl
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