tex2670

Infiniti's sales are up, but I can't imagine it is because of the name changes.

Trexus

Most auto makers sales are up as well (Lexus, BMW, Mercedes, Audi, etc.) and they didn't do any name changes...

Toys4RJill

Seeing how Cadillac is having trouble with sales and they also have a problem with perception in that they are not a real tier one brand. I think it is a good thing renaming the cars.

SW17LS

This guy is a moron...

tex2670

It seems that it's the worst time to do it. The CTS now has brand recognition, and the ATS has received a lot of good press. To take this momentum, and change the car names to names which are all similar to each other seems to be more of a detriment.

pman6

How much is this guy getting paid?

Seems like he has nothing to contribute as CEO, so he comes up with this bull

MPLexus301

iTrader: (3)

I wonder if Lexus has a problem with the use of "CT". They should.

mmarshall

Well, If he has nothing to contribute, then why was he hired? CEOs in these kind of positions make serious money. He obviously has something that is attractive to either the rest of Cadillac's management and/or to stockholders (though GM divisions don't have individual stock, it is sold through GM itself).

rkyat

Well in a recent interview they're staying that the escalade will not be affected by it. Makes sense.

Toys4RJill

Fair enough points, however the Cadillac division is not selling as well as they thought the cars should be doing and it is clear that Cadillac is not precieved as being on the same level as a BMW, Lexus or MB.

SW17LS

But they are perceived much more favorably than they were 5-10 years ago, MUCH more favorably. These things take time, and changing the names of models isn't going to solve that issue.

whoster

More from jalopnik regarding Johan.

http://jalopnik.com/new-cadillac-bos...t-o-1640333567

Toys4RJill

Agreed, but Cadillac really is still not in tier one territory. The individual cars are on par with tier one but the entire brand is not.

GSCT

Read the FB post and I like what he's doing (except the lame CT-number names) but no mention of a separate dealer network? That's something Lexus and Acura figured out decades a ago.

mmarshall

There may be a few exceptions, but most Cadillac dealerships today in the U.S. already handle only Cadillac and no other brands. Some of them formerly also handled Hummers, but, of course, that division went down the tubes with Pontiac, Saab, and Saturn.