Ferrari CEO Quits In A Huff, Says Company Is Now 'American'
09-10-14, 04:14 PM
#16
Pole Position
09-10-14, 07:05 PM
#17
09-10-14, 07:51 PM
#18
You are all silly. Do you really think uncapping from 7,000 cars a car year will make any difference in perception of how many people are driving a Ferrari?
They'll still do limited run cars with exclusivity. But, it's completely senseless to cap every car they build. There's already not much exclusivity for a California or 458, other than that you have a lot of money. If you're used to seeing these cars around (I see one every time I go shopping. Or a McClaren, or a Lamborghini, or an Aston, or whatever), this will make little difference.
They'll still do limited run cars with exclusivity. But, it's completely senseless to cap every car they build. There's already not much exclusivity for a California or 458, other than that you have a lot of money. If you're used to seeing these cars around (I see one every time I go shopping. Or a McClaren, or a Lamborghini, or an Aston, or whatever), this will make little difference.
09-10-14, 08:25 PM
#19
Lead Lap
You are all silly. Do you really think uncapping from 7,000 cars a car year will make any difference in perception of how many people are driving a Ferrari?
They'll still do limited run cars with exclusivity. But, it's completely senseless to cap every car they build. There's already not much exclusivity for a California or 458, other than that you have a lot of money. If you're used to seeing these cars around (I see one every time I go shopping. Or a McClaren, or a Lamborghini, or an Aston, or whatever), this will make little difference.
They'll still do limited run cars with exclusivity. But, it's completely senseless to cap every car they build. There's already not much exclusivity for a California or 458, other than that you have a lot of money. If you're used to seeing these cars around (I see one every time I go shopping. Or a McClaren, or a Lamborghini, or an Aston, or whatever), this will make little difference.
09-10-14, 10:04 PM
#20
You are all silly. Do you really think uncapping from 7,000 cars a car year will make any difference in perception of how many people are driving a Ferrari?
They'll still do limited run cars with exclusivity. But, it's completely senseless to cap every car they build. There's already not much exclusivity for a California or 458, other than that you have a lot of money. If you're used to seeing these cars around (I see one every time I go shopping. Or a McClaren, or a Lamborghini, or an Aston, or whatever), this will make little difference.
They'll still do limited run cars with exclusivity. But, it's completely senseless to cap every car they build. There's already not much exclusivity for a California or 458, other than that you have a lot of money. If you're used to seeing these cars around (I see one every time I go shopping. Or a McClaren, or a Lamborghini, or an Aston, or whatever), this will make little difference.
same thing with some sl owners. i personally know two who used to be very into sl amg, but the more they saw slk and other low end mb, they gave up and moved on to other more exclusive brands. again, big picture it probably doesn't affect mb, but in my eyes? mb is not as prestige as they were in the past anymore
and funny thing is in the isf forum you see bunch of owners enjoying how there are "not many" isf around and they enjoy the exclusivity.
imho until any of us are real true owners of these cars, everything said on the internet is a fair game, nothing is more (or less) of a whine than the other
09-11-14, 12:43 AM
#21
the overall number might not tell but i know there are effect on some of the owners. fact is when lamborghini pushing for gallardo, a lot of murce owners weren't very happy and it was quite a fight until things settle. yes more lamborghini owners now for sure, but the instability was there
same thing with some sl owners. i personally know two who used to be very into sl amg, but the more they saw slk and other low end mb, they gave up and moved on to other more exclusive brands. again, big picture it probably doesn't affect mb, but in my eyes? mb is not as prestige as they were in the past anymore
and funny thing is in the isf forum you see bunch of owners enjoying how there are "not many" isf around and they enjoy the exclusivity.
imho until any of us are real true owners of these cars, everything said on the internet is a fair game, nothing is more (or less) of a whine than the other
same thing with some sl owners. i personally know two who used to be very into sl amg, but the more they saw slk and other low end mb, they gave up and moved on to other more exclusive brands. again, big picture it probably doesn't affect mb, but in my eyes? mb is not as prestige as they were in the past anymore
and funny thing is in the isf forum you see bunch of owners enjoying how there are "not many" isf around and they enjoy the exclusivity.
imho until any of us are real true owners of these cars, everything said on the internet is a fair game, nothing is more (or less) of a whine than the other
09-11-14, 03:52 AM
#22
Pole Position
Join Date: Sep 2014
Location: Prague
Posts: 299
Likes: 0
Received 0 Likes
on
0 Posts
Overreaction. The problem of Ferrari is not allowing other Fiat brands, to use know how of Ferrari, note Fiat got brain drained, all went to Ferrari. If Ferrari build 10K vehicle a year and sells the for the same price, will Ferrari get less exclusive? Diluting Ferrari would be building a sedan or a SUV. Diluting Maserati is building them with Diesel engines and more engine choices per model, but not increasing the portfolio. Montemozolo was being to egoistic about the Ferrari brand, and the last ones don't even look good, they all have the same front. Marchionne on the other hand has no idea what the brands stand for. For me all at the head of FCA are morrons. Seriously. My favourite brand is Alfa Romeo, the best sports car brand is Ferrari. How come I want an RC-F, and the LFA is better than any Ferrari ever?
09-11-14, 04:58 AM
#23
Lexus Fanatic
iTrader: (20)
give them some fine cheese to go with that whine.brands expand, brands change, models change... many just don't like change.
ferrari could easily double production and it would have no effect on their image and revenue because the number today is so tiny.
09-11-14, 07:50 AM
#24
Overreaction. The problem of Ferrari is not allowing other Fiat brands, to use know how of Ferrari, note Fiat got brain drained, all went to Ferrari. If Ferrari build 10K vehicle a year and sells the for the same price, will Ferrari get less exclusive? Diluting Ferrari would be building a sedan or a SUV. Diluting Maserati is building them with Diesel engines and more engine choices per model, but not increasing the portfolio. Montemozolo was being to egoistic about the Ferrari brand, and the last ones don't even look good, they all have the same front. Marchionne on the other hand has no idea what the brands stand for. For me all at the head of FCA are morrons. Seriously. My favourite brand is Alfa Romeo, the best sports car brand is Ferrari. How come I want an RC-F, and the LFA is better than any Ferrari ever?
09-11-14, 07:59 AM
#25
the overall number might not tell but i know there are effect on some of the owners. fact is when lamborghini pushing for gallardo, a lot of murce owners weren't very happy and it was quite a fight until things settle. yes more lamborghini owners now for sure, but the instability was there
same thing with some sl owners. i personally know two who used to be very into sl amg, but the more they saw slk and other low end mb, they gave up and moved on to other more exclusive brands. again, big picture it probably doesn't affect mb, but in my eyes? mb is not as prestige as they were in the past anymore
and funny thing is in the isf forum you see bunch of owners enjoying how there are "not many" isf around and they enjoy the exclusivity.
imho until any of us are real true owners of these cars, everything said on the internet is a fair game, nothing is more (or less) of a whine than the other
same thing with some sl owners. i personally know two who used to be very into sl amg, but the more they saw slk and other low end mb, they gave up and moved on to other more exclusive brands. again, big picture it probably doesn't affect mb, but in my eyes? mb is not as prestige as they were in the past anymore
and funny thing is in the isf forum you see bunch of owners enjoying how there are "not many" isf around and they enjoy the exclusivity.
imho until any of us are real true owners of these cars, everything said on the internet is a fair game, nothing is more (or less) of a whine than the other
The point is, exclusivity can't exist without desirability, and desirability is driven by loyalty. Look at the Viper. It's quite exclusive as hardly anyone is buying them. But of course that doesn't translate into sales, as there's no desirability. The customer loyalty isn't there to trust that the car is worth $100k, considering a new Stringray is half the price for a base and 75% for the Z06.
09-11-14, 08:06 AM
#26
Lexus Fanatic
iTrader: (20)
really interesting article infra. not sure about the 'exact' idea, since the article's conclusion says FCA may be position Ferrari to be sold (wouldn't surprise me) and perhaps that disgruntled chairman/ceo left due to not wanting to be a part of that.
09-11-14, 08:12 AM
#27
Formerly Bad Co
Join Date: Dec 2013
Location: Chicago
Posts: 1,041
Likes: 0
Received 0 Likes
on
0 Posts
You're describing finicky buyers who don't really have any brand loyalty and base a purchase not on the merits of the car but on the level of jealously with which people will look upon them. I do not think this is the type of buyer any brand is chasing after. It's nice to get a few of these, sure, but the way to do that is to be like Lamborghini and only build 3 and charge a few million for them. Buyers like that are pretty easy to manipulate. Remember the "I am rich" iPhone app? It did nothing, cost a hundred bucks, and yet people still bought it. It's building brand loyalty that is difficult, and the brand loyalty is 100% what leads to the brand value.
The point is, exclusivity can't exist without desirability, and desirability is driven by loyalty. Look at the Viper. It's quite exclusive as hardly anyone is buying them. But of course that doesn't translate into sales, as there's no desirability. The customer loyalty isn't there to trust that the car is worth $100k, considering a new Stringray is half the price for a base and 75% for the Z06.
The point is, exclusivity can't exist without desirability, and desirability is driven by loyalty. Look at the Viper. It's quite exclusive as hardly anyone is buying them. But of course that doesn't translate into sales, as there's no desirability. The customer loyalty isn't there to trust that the car is worth $100k, considering a new Stringray is half the price for a base and 75% for the Z06.
Picture this: I walk in to my neighborhood jewelry store and buy a Patek & Phillipe watch for 20k. A few months later Patek & Phillipe comes out with a cheap watch for 3k. Now the brand is diluted, most people won't know the difference however I will. Now I'm upset, I spent 20k for the name on my wrist now this brand is considered attainable . Does that make my watch any worse? No. But does that change my perception of the brand? Yes. Will I be buying another? Probably not.
The same scenario can apply to Ferrari.
09-11-14, 10:57 AM
#28
You're describing finicky buyers who don't really have any brand loyalty and base a purchase not on the merits of the car but on the level of jealously with which people will look upon them. I do not think this is the type of buyer any brand is chasing after. It's nice to get a few of these, sure, but the way to do that is to be like Lamborghini and only build 3 and charge a few million for them. Buyers like that are pretty easy to manipulate. Remember the "I am rich" iPhone app? It did nothing, cost a hundred bucks, and yet people still bought it. It's building brand loyalty that is difficult, and the brand loyalty is 100% what leads to the brand value.
The point is, exclusivity can't exist without desirability, and desirability is driven by loyalty. Look at the Viper. It's quite exclusive as hardly anyone is buying them. But of course that doesn't translate into sales, as there's no desirability. The customer loyalty isn't there to trust that the car is worth $100k, considering a new Stringray is half the price for a base and 75% for the Z06.
The point is, exclusivity can't exist without desirability, and desirability is driven by loyalty. Look at the Viper. It's quite exclusive as hardly anyone is buying them. But of course that doesn't translate into sales, as there's no desirability. The customer loyalty isn't there to trust that the car is worth $100k, considering a new Stringray is half the price for a base and 75% for the Z06.
What you say applies to regular and some luxury cars not to the very high end.
Picture this: I walk in to my neighborhood jewelry store and buy a Patek & Phillipe watch for 20k. A few months later Patek & Phillipe comes out with a cheap watch for 3k. Now the brand is diluted, most people won't know the difference however I will. Now I'm upset, I spent 20k for the name on my wrist now this brand is considered attainable . Does that make my watch any worse? No. But does that change my perception of the brand? Yes. Will I be buying another? Probably not.
The same scenario can apply to Ferrari.
Picture this: I walk in to my neighborhood jewelry store and buy a Patek & Phillipe watch for 20k. A few months later Patek & Phillipe comes out with a cheap watch for 3k. Now the brand is diluted, most people won't know the difference however I will. Now I'm upset, I spent 20k for the name on my wrist now this brand is considered attainable . Does that make my watch any worse? No. But does that change my perception of the brand? Yes. Will I be buying another? Probably not.
The same scenario can apply to Ferrari.
Infra, very interesting point and i totally respect that, although i am not sure about fully buying into it, a lot to do with what doge says.
big part why i said unless we are true owners and buyers in that segment, it's really hard for any of us to say one way or another. what makes sense to us now with what w have now can rapid change once what we have is drastically changed.
i remember one thing very vividly by my director, who is a very humble man but at the same time well into 8 figures when company went ipo. he said "you look at things one way now, but when you are millionaire, the same won't make sense anymore. when you are 100millionaire, things change again. and when you are a billionaire like our founder, it changes completely again. it doesn't mean you spend more or you become a very flashy person, but your definition of value and prefer will shift"
09-11-14, 11:15 AM
#29
significant entry to barriers are generally how the society works, at least on the affluent side.
Your lifestyle, and your purchasing decisions reflect your appetite for risk, which is required in most high growth money maker clubs. Not saying somebody who drives a Camry does not, but that person will have to prove his risk appetite in different forms. Buying exclusive suits, automobiles, watches, jewelry, mansions is one definite way. So if Ferrari becomes a readily available car, these folks will find something else. Ferrari might start eating into Mercedes, et al and keep earning or even more, but it's spot will be lost.
For example, Rock & Republic Premium denim jeans were the staple of hollywood or other high society women (retailed over $250 a pair). But it cashed out and sold itself to Kohls. Now you see nobody of interest wearing them.
Your lifestyle, and your purchasing decisions reflect your appetite for risk, which is required in most high growth money maker clubs. Not saying somebody who drives a Camry does not, but that person will have to prove his risk appetite in different forms. Buying exclusive suits, automobiles, watches, jewelry, mansions is one definite way. So if Ferrari becomes a readily available car, these folks will find something else. Ferrari might start eating into Mercedes, et al and keep earning or even more, but it's spot will be lost.
For example, Rock & Republic Premium denim jeans were the staple of hollywood or other high society women (retailed over $250 a pair). But it cashed out and sold itself to Kohls. Now you see nobody of interest wearing them.
