Question of the Week: What's the Best Lexus Marketing Slogan?
#1
Question of the Week: What's the Best Lexus Marketing Slogan?
Just posted this on the homepage. If you're curious about where the phrase "When it rains it pours" comes from, you should head over and read it.
But sticking to Lexus. I think the company hit it out of the park on the first pitch--"The Relentless Pursuit of Perfection." There have been others over the years--including "The Passionate Pursuit of Perfection" variant--and the "Engineering the Impossible" theme of advertisements, which I never cared for.
To quote Lou Reed, "Impossible doesn't mean very difficult. Very difficult is winning the Nobel Prize; impossible is eating the Sun."
What's you're favorite Lexus slogan? Or what should it be. Let me know!
#3
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#4
as far as i'm concerned 'relentless pursuit of perfection' is the only slogan there is for lexus.
and some taglines should never change. 'the ultimate driving machine' for example.
and some taglines should never change. 'the ultimate driving machine' for example.
Last edited by hlee12; 07-21-14 at 09:45 PM.
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was it really engineering impossible? They did an "Engineering Amazing" for a while too.
"The pursuit of perfection" I think is best as it cuts it down to an easy slogan. The relentless pursuit of perfection is kind of a mouthful and doesn't flow as easily off the tongue
"The pursuit of perfection" I think is best as it cuts it down to an easy slogan. The relentless pursuit of perfection is kind of a mouthful and doesn't flow as easily off the tongue
#7
Lexus Fanatic
and some taglines should never change. 'the ultimate driving machine' for example.
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#15
Lead Lap
All the slogans nowadays from car manufacturers, like "Wir leben Autos" and everything else on those lines, probably goes in at one ear and out the other, but the one hype Lexus had which is actually quite near the truth was: "Can you afford not to drive a Lexus?"
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