kyo7878

looks more like a donkey to me

Lex2InfiN

It's not a correction. The new Caddy badge isn't being used yet, so not quite fair to use it in the context of this poll. Every current Cadillac you see has the badge I posted in the first post. I'm not sure if the new badge they're going to be using is an improvement over the existing one or not. I kinda like the wreath personally, and think it adds a touch of class. The new badge is more sporty/younger looking in my opinion, which could be good or bad, depending on your perspective.

Anyway, my least favorites:

1. Volvo (they really should change this to a stylish "V" emblem, would be much more striking)
2. Land Rover (just not luxurious looking)
3. Equus (just doesn't look good, the Genesis badge is nicer)
4. Lincoln (ugly and looks dated. It needs an overhaul, much like everything else at Lincoln)

tea

ugliest and more boring is the land rover. My favorites are Mercedes, Audi, Acura, and Jaguar.

Carmaker1

How absurd that many of you attack Land Rover for having an "ugly" insignia. The roots of Land Rover still lie and remain with what it is now called the Defender (previously Series I, II, and III). The incumbent Defender is NOT a luxury vehicle and never has been in basic specification. The L660 replacement fits that bill a bit more and is a tad different.

Just because a branch off was made with the Range Rover in 1970 towards a comfort-orientation and full blown luxury from the 1980s, does not mean we should throw away heritage for a "classy", fancier insignia.

Yes, I do understand the luxury SUV was pioneered by Land Rover, but so was the SUV itself, with the exception of the Jeep Wrangler (sparse worldwide offering). It will not be changing anytime soon, just as Jaguar's, Aston Martin's, Bentley's, and Rolls-Royce's have not since introduction.

DickBeyer

The best: The Lexus logo is simple, sleek, twenty-first century..
The worst: The Cadillac logo has always been busy and pretentious, an eye sore.
Not worth mentioning: Land Rover.