February 2014 Sales Thread
03-03-14, 03:28 PM
#16
Lead Lap
Thread Starter
Toyota
March 03, 2014
February 2014 Sales Chart
TORRANCE, Calif. (March 3, 2014) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2014 sales results of 159,284 units, a decrease of 4.3 percent from February 2013 on both a daily selling rate (DSR) and raw-volume basis.
Toyota division posted February 2014 sales of 140,429 units, down 5.8 percent year-over-year on both a DSR and raw-volume basis.
“February auto sales emerged from a chill in the second half of the month, poising the industry for a strong March,” said Bill Fay, Toyota division group vice president and general manager. “For Toyota, strong truck sales were a highlight this month, with RAV4 and Highlander posting best-ever February results.”
Lexus reported February sales of 18,855 units, an 8.7 percent increase on both a DSR and raw-volume basis.
"The luxury segment is off to a good start this year, showing across the board gains," said Jeff Bracken, Lexus group vice president and general manager. "The new IS continues to be 1 of the hottest cars in any segment, with sales more than doubling for the fourth straight month."
Other Highlights:
Toyota division is no. 1 retail brand
Camry posted sales of 29,000 units
All-new Corolla records sales of more than 25,000 units
Toyota division trucks up 3.5 percent
All-new RAV4 up more than 23 percent; best-ever February
All-new Highlander up nearly 30 percent; best-ever February
4Runner up 17 percent
All-new Tundra up more than 8 percent
Lexus cars up more than 19 percent
All-new Lexus IS posts triple-digit gains
Lexus GS up more than 42 percent
Lexus RX posts sales of more than 5,600 units
Lexus GX posts triple digit gains
Camry posted sales of 29,000 units
All-new Corolla records sales of more than 25,000 units
Toyota division trucks up 3.5 percent
All-new RAV4 up more than 23 percent; best-ever February
All-new Highlander up nearly 30 percent; best-ever February
4Runner up 17 percent
All-new Tundra up more than 8 percent
Lexus cars up more than 19 percent
All-new Lexus IS posts triple-digit gains
Lexus GS up more than 42 percent
Lexus RX posts sales of more than 5,600 units
Lexus GX posts triple digit gains
Last edited by GS69; 03-03-14 at 03:33 PM.
03-03-14, 03:59 PM
#20
Lead Lap
Thread Starter
Hyundai
Hyundai Motor America says its February sales of 49,003 were down 6 percent from the same period 1 year ago but are still up 11 percent over January.
"I don't like to make excuses, but the awful weather we saw across the country really hurt traffic to our dealerships and ultimately kept our sales at a pace well below what we were expecting," said Bob Pradzinski, vice president of sales. "They say ‘If you want to see the sunshine you have to weather the storm,' so we're all looking forward to some sunshine in March."
Despite a tough month, Hyundai saw sales of its 2 smallest cars, Accent and Veloster, up 20 percent and two CUVs, Santa Fe and Tucson, up 12 percent.
Sales of the Montgomery built Sonata were down 30 percent from the same time last year, while the Elantra was up 1 percent.
03-03-14, 04:41 PM
#21
Lexus Test Driver
Great to see the IS selling well!
They are everywhere in NYC and mostly Fsport.
Imo car looks incredible in person and really like nothing else in its price range. Great design overall and the best one from Lexus in long time.
GS - good to see its at least keeping its monthly volume at low to mid - 1,000s. Plus its off to a better start than last yr.
I think a refresh will improve sales even more.
GX - wow great #s
Lexus has good momentum going right now - the new RC and NX will be big hits......Then GS refresh plus new LS in 2015/6.
They are everywhere in NYC and mostly Fsport.
Imo car looks incredible in person and really like nothing else in its price range. Great design overall and the best one from Lexus in long time.
GS - good to see its at least keeping its monthly volume at low to mid - 1,000s. Plus its off to a better start than last yr.
I think a refresh will improve sales even more.
GX - wow great #s
Lexus has good momentum going right now - the new RC and NX will be big hits......Then GS refresh plus new LS in 2015/6.
03-03-14, 07:01 PM
#22
Lead Lap
Thread Starter
Bmw
The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 24,476 vehicles, a decrease of 4.4 percent from the 25,613 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is down 1.2 percent on sales of 45,272 in the first two months of 2014 compared to 45,808 in the same period in 2013.
“The ferocious February winter in much of the country no doubt increased the desire for BMW SAV’s, but in keeping others away from the showrooms it is also building up future demand,” said BMW of North America President and CEO, Ludwig Willisch. “The expanding range of BMW models, as seen during the Sochi Olympics, especially the new 4 Series Convertible and Gran Coupe, the new 2 Series, and the soon to arrive all-electric BMW i3, are among the good reasons to look forward to Spring.”
BMW Brand Sales
Sales of BMW brand vehicles increased 3.3 percent in February for a total of 22,017 compared to 21,311 vehicles sold in February, 2013. Year-to-date, the BMW brand is up 6.5 percent on sales of 40,270 compared to 37,824 sold in the 1st 2 months of 2013.
In February, best performing vehicles included the BMW X1, up 57.2 percent to 2,329 vehicles, and the BMW X3, up 51.8 percent to 3,301 vehicles.
BMW Pre-Owned Vehicles
In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 10.4 percent to 14,956 vehicles compared to the 13,544 vehicles sold in February, 2013. Year-to-date, the BMW brand is up 8.3 percent on sales of 29,099 compared to 26,866 sold in the 1st 2 months of 2013.
MINI Brand Sales
For February, MINI USA reports 2,459 automobiles, a decrease of 42.8 percent from the 4,302 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 37.3 percent on volume of 5,002 compared to 7,984 in the 1st 2 months of 2013. MINI USA is currently in transition from the current hardtop to the new model arriving in the 2nd quarter.
MINI Pre-Owned Vehicles
In February, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,875 automobiles, an increase of 18.4 percent from the 1,583 sold in February, 2013. Year-to-date, MINI sales in the U.S. are up 20.2 percent on volume of 3,756 compared to 3,125 in the 1st 2 months of 2013.
03-04-14, 04:13 AM
#23
Lead Lap
Thread Starter
Mazda
Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at
Key February sales notes:
Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in 1 month, and 2nd-best month of total volume ever with 20,245 vehicles sold.
Mazda6 experienced its 2nd-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY).
February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY.
February was 1 of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico. With a total capacity of 230,000 units, once in full production by March of 2016, Mazda de Mexico Vehicle Operations (MMVO) will employ approximately 4,500 people and produce Mazda2, Mazda3 and a Toyota B-car to be announced at a later date. Production from this facility will be distributed to North, Central and South America and parts of Europe.Mazda6 experienced its 2nd-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY).
February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY.
Mazda Motor de Mexico (MMdM) reported February sales of 2,494 vehicles, up 10.0 percent versus February of last year.
03-04-14, 07:57 AM
#24
Lead Lap
Thread Starter
Kia
Kia Motors America (KMA) today reported February sales of 41,218 vehicles, led by the U.S.-built* Optima midsize sedan and the totally transformed Soul, with 11,226 and 10,584 units sold, respectively.
February also saw the continuation of the marketing campaign to introduce the all-new 2015 K9001 flagship sedan as well as the largest showcase of the company’s Clean Mobility program at the Chicago Auto Show with the global debut of the brand’s 1st-ever electric vehicle for the U.S. market – the Soul EV2 – and the refreshed 2014 Optima Hybrid. The K900 is scheduled to arrive in select dealer showrooms beginning this month. Optima Hybrid is on sale now, and the Soul EV will arrive in the fall.
03-04-14, 11:41 AM
#29
Nissan is cranking up the incentives games. There was an interesting article about it in last month's Business week:
http://www.businessweek.com/articles...der-to-laggard
http://www.businessweek.com/articles...der-to-laggard
03-04-14, 12:21 PM
#30
Lead Lap
