How is Lexus doing?
#1
Lexus Test Driver
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Join Date: Jul 2013
Location: NSW
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How is Lexus doing?
How is Lexus doing so far with their new 'sports' theme?
Should they go back to their old theme?
Should they go back to their old theme?
Last edited by yowps3; 09-01-14 at 02:10 AM.
#2
Lexus Fanatic
iTrader: (3)
The A7 costs at least 2x as much as your IS350...it should definitely be more refined and quieter.
I agree. Lexus is sorely behind here, and I think they know it. Word is that an entirely new generation of powertrains is around the corner, but they cannot come soon enough.
As for the rest of your post, I think that Lexus is just not the best brand for you anymore. Lots of people are very happy, sales numbers are higher, the brand is expanding globally and we've never had as many high performance products as we have now, and that portfolio keeps expanding. All in all, Lexus seems to be in a better place than it's ever been, but at the same time, the market and competitive forces are changing - economic developments and the Germans going into the sub-$30k market are two of the biggest changes.
POWER- For a brand that is 'supposedly' going after raw performance their paper power numbers and also MPG are way behind the big 3 Germans.
As for the rest of your post, I think that Lexus is just not the best brand for you anymore. Lots of people are very happy, sales numbers are higher, the brand is expanding globally and we've never had as many high performance products as we have now, and that portfolio keeps expanding. All in all, Lexus seems to be in a better place than it's ever been, but at the same time, the market and competitive forces are changing - economic developments and the Germans going into the sub-$30k market are two of the biggest changes.
#4
Lexus Test Driver
I agreed with everyone so far. Lexus has been lacking behind in Power. Yet, on the same time Germain are pushing Sub 30k Luxury vehicles.
That is nothing just yet, they are pushing Sub 30k with around 300 HP.
Now that is what so crazy about it.
The only thing Lexus is doing right nowadays are
1/ Customer Services
2/ Reliability
Pricing, the A7 is way too high, it can not be compared to the IS-350. But the A3 will kick the IS line up badly. How about reliability issues ?
I recently figured that if a person buy a Brand new car, the Depreciation of the car after 4 years is 50%, and worse afterward. So people who love Brand new car is 80% more likely to Trade in for another Brand new car, where 4 years warranty is up, and you never had to pay a dime
That is nothing just yet, they are pushing Sub 30k with around 300 HP.
Now that is what so crazy about it.
The only thing Lexus is doing right nowadays are
1/ Customer Services
2/ Reliability
Pricing, the A7 is way too high, it can not be compared to the IS-350. But the A3 will kick the IS line up badly. How about reliability issues ?
I recently figured that if a person buy a Brand new car, the Depreciation of the car after 4 years is 50%, and worse afterward. So people who love Brand new car is 80% more likely to Trade in for another Brand new car, where 4 years warranty is up, and you never had to pay a dime
#6
Lexus cant be everything for everyone... they are not trying to please everyone anymore, so people who dont like current and upcoming lineup, can look elsewhere.
I had both 2007 GS and 2009 IS. They were good cars but 2013 GS and 2014 IS are league above them in quality, style and performance.
p.s. 2013 has been a best year for Lexus in the history and 2014 can go only further.
I had both 2007 GS and 2009 IS. They were good cars but 2013 GS and 2014 IS are league above them in quality, style and performance.
p.s. 2013 has been a best year for Lexus in the history and 2014 can go only further.
#7
Lexus cant be everything for everyone... they are not trying to please everyone anymore, so people who dont like current and upcoming lineup, can look elsewhere.
I had both 2007 GS and 2009 IS. They were good cars but 2013 GS and 2014 IS are league above them in quality, style and performance.
p.s. 2013 has been a best year for Lexus in the history and 2014 can go only further.
I had both 2007 GS and 2009 IS. They were good cars but 2013 GS and 2014 IS are league above them in quality, style and performance.
p.s. 2013 has been a best year for Lexus in the history and 2014 can go only further.
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#8
Guest
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Lexus sold a record amount of cars in 2013. They continue to lead in quality. Their technology continues to improve and their product continues to expand. F-sport has expanded. Lexus enthusiasts continue to grow. Their reputation continues to grow worldwide. Their dealerships continue to improve with upscale facilities.
Lexus is also one of the most valuable brands in the world even though its only 25 years young.
Like any business, they have opportunities. TO say "where did they go so wrong' is actually a "so wrong" conclusion. And Lexus reads these things and that is partly why they stay away…..
I hope to have some stuff to share from Japan next week or so….
Lexus is also one of the most valuable brands in the world even though its only 25 years young.
Like any business, they have opportunities. TO say "where did they go so wrong' is actually a "so wrong" conclusion. And Lexus reads these things and that is partly why they stay away…..
I hope to have some stuff to share from Japan next week or so….
#9
Lexus Champion
iTrader: (3)
Lexus sold a record amount of cars in 2013. They continue to lead in quality. Their technology continues to improve and their product continues to expand. F-sport has expanded. Lexus enthusiasts continue to grow. Their reputation continues to grow worldwide. Their dealerships continue to improve with upscale facilities.
Lexus is also one of the most valuable brands in the world even though its only 25 years young.
Like any business, they have opportunities. TO say "where did they go so wrong' is actually a "so wrong" conclusion. And Lexus reads these things and that is partly why they stay away…..
I hope to have some stuff to share from Japan next week or so….
Lexus is also one of the most valuable brands in the world even though its only 25 years young.
Like any business, they have opportunities. TO say "where did they go so wrong' is actually a "so wrong" conclusion. And Lexus reads these things and that is partly why they stay away…..
I hope to have some stuff to share from Japan next week or so….
#10
I think the OP's beef has mostly to do with the new Lexus design direction/language as opposed to the company identity. (basically hates the grill design)
Lexus isn't the only auto company that has undertaken a marketing shift. They all do it in an effort to move more product, obviously to varying degrees of success. True, 10 years ago, Lexus would probably have laughed at the thought of actually plumbing engine roar into the cabin (GS) since cabin isolation was #1 on its list. But neither would BMW have put the cushy suspension from the current 5 series into the widely acclaimed E39 two generations ago.
Also, considering that Lexus (the actual brand) only launched in the early 90s, it's still the new kid on the block and has more acceptable freedom, in my opinion, to redefine its identity.
Lexus isn't the only auto company that has undertaken a marketing shift. They all do it in an effort to move more product, obviously to varying degrees of success. True, 10 years ago, Lexus would probably have laughed at the thought of actually plumbing engine roar into the cabin (GS) since cabin isolation was #1 on its list. But neither would BMW have put the cushy suspension from the current 5 series into the widely acclaimed E39 two generations ago.
Also, considering that Lexus (the actual brand) only launched in the early 90s, it's still the new kid on the block and has more acceptable freedom, in my opinion, to redefine its identity.
#11
Lexus Test Driver
Very simple where Lexus went wrong - they made a bet on HYBRIDS being the future and they were wrong!
No one can question the sales success of the Prius and some of the great Hybrid technology Toyota/Lexus pioneered.
Unfortunately this took a huge amount of R&D $$$ and took away from other areas of development.
All Lexus Hybrids never took off in terms of sales and the HS was discontinued completely in the US.
Good news is now Lexus is again spending R&D $$$$ for chassis development, interior/exterior design, and NEW GAS powertrains. The future looks promising especially if they dont mess up the F brand.
No one can question the sales success of the Prius and some of the great Hybrid technology Toyota/Lexus pioneered.
Unfortunately this took a huge amount of R&D $$$ and took away from other areas of development.
All Lexus Hybrids never took off in terms of sales and the HS was discontinued completely in the US.
Good news is now Lexus is again spending R&D $$$$ for chassis development, interior/exterior design, and NEW GAS powertrains. The future looks promising especially if they dont mess up the F brand.
#12
No surprise. The IS350 does not compete with the A7 which is more laden with tech and luxury. For what you pay I’d hope it’s quieter and more refined than our 2IS.
What happened to Lexus? They were still ahead in 2007. But since about 2010 they've been in some identity crisis. Lexus doesn't seem to know what they want to do and to be honest lately they've been serving us some half baked products. Take the 3IS for example. While Lexus obviously shows that they're adding aggression into the formulae, the car lacks the finesse that the brand was known for and also the finesse the Germans all have, especially Audi. Which IMO will become the top luxury auto brand of the world.
Next you have the RC concept coupe?? Lexus has not made it clear what their intentions are with that car. They showed us the sleek RC Coupe but later said that was only a concept. Then they teased what seems to be the RC-F. But the problem with that is that if the RC-F looks anything like what we've seen so far than Lexus has truly lost it. I mean why do they have to be at the extreme polarity? Can't you have performance, luxury, comfort, beauty and refinement in ONE piece? The blue RC-F that we've all seen by now surely must be a faux. If it's the actual product than Lexus has truly lost the plot.
So let me get it straight Lexus was making cars which had their OWN NICHE in the market and one day they woke up and said WE SHOULD BECOME A PERFORMANCE BRAND! SO LETS START BY MAKING ALL OUR CARS WITH A HIDEOUS GRILL , THEN WE WILL DESIGN ALL OUR CARS WITH COARSE LINES THAT DO NOT FLOW AND TO TOP IT OFF WE WILL GIVE OUR CARS SHARP BENDS AND CREASES TO ENHANCE THE UGLYNESS AND WE WILL ALSO HAVE GAPS AND EXTRA CREASES EVERYWHERE BECAUSE NOW WE ARE A HIGH PERFORMANCE BRAND!!
The new Spindle-Grill Lexus interiors are a nightmare no doubt, I won't bother talking about them. I'll give you hints; cheap, black, plastic, cheap, cheap, cheap... Which is quite ironic because Lexus used to be renowned for their top quality and excellent craftsmanship of their interior.
RX is obviously a great seller, but it lacks many Luxury features in the States like panoramic sunroof, adjustable lift gate, rear seat climate controls that the competiton or even whats available on a fully loaded Nissan Pathfinder. The RX is a nice vehicle but is not as prestigious as it should be. BMW, MBZ and Audi have their own thing going on, Lexus, Cadillac and Jaguar are actually coming on with some intensity and Infiniti, Acura and Lincoln continue to search for an identity.
#13
Guest
Posts: n/a
Very simple where Lexus went wrong - they made a bet on HYBRIDS being the future and they were wrong!
No one can question the sales success of the Prius and some of the great Hybrid technology Toyota/Lexus pioneered.
Unfortunately this took a huge amount of R&D $$$ and took away from other areas of development.
All Lexus Hybrids never took off in terms of sales and the HS was discontinued completely in the US.
Good news is now Lexus is again spending R&D $$$$ for chassis development, interior/exterior design, and NEW GAS powertrains. The future looks promising especially if they dont mess up the F brand.
No one can question the sales success of the Prius and some of the great Hybrid technology Toyota/Lexus pioneered.
Unfortunately this took a huge amount of R&D $$$ and took away from other areas of development.
All Lexus Hybrids never took off in terms of sales and the HS was discontinued completely in the US.
Good news is now Lexus is again spending R&D $$$$ for chassis development, interior/exterior design, and NEW GAS powertrains. The future looks promising especially if they dont mess up the F brand.
#14
Lexus Fanatic
Where did Lexus go so wrong?