bagwell

Here's proof that a good pitch can sell anything ... even a 17-year-old Nissan with a hood that needs to be tied down with rope.

Luke Aker created a video to help sell his not-so-gently used 1996 Maxima. But rather than just posting a regular old Craigslist ad with boring photos of the engine, trunk and odometer, Aker decided to create an ad in the style of a pretentious luxury car commercial with soft lighting, deep voice-over and analogies to humankind's greatest achievements.

Guess who saw the ad? The folks at Nissan USA, who made Aker an offer. On Aker's Ikonik Films Twitter feed, a spokesperson for the car company said Nissan was most definitely interested in giving the Maxima a good home.


The commercial was originally published in September as was an ad that Aker wrote for Craigslist, which is just as hilarious:

This pavement-yacht has a ride as smooth as a Pegasus' backside. Its such a massive and impressive land-yacht it requires the use of steering fluid that has been designed to leak out from underneath the car when it has been exhausted from the majestic work that it has done, released into the wild when the great Maxima when it has decided its time has come. This Maxima no longer needs to let the odometer tell it how far it has gone - it has chosen a path of greatness and valor and refuses to let silly numbers determine its life!

When contacted by Yahoo News, Aker wouldn't disclose how much Nissan paid him for his ride, but he did note that in addition to purchasing the car, the company would be donating to the Wounded Warrior charity.

http://news.yahoo.com/blogs/sideshow...215833646.html

mmarshall

Yep....with today's obsession with low-profile tires and stiff suspensions, that kind of ride is pretty much a thing of the past.


BTW, this is not the first time Nissan USA has taken an interest in some of its older, peviously-owned vehicles. For some time, they had a program going where it actually bought back and paid paid owners for old 70s-vintage 240Z/260Z sports cars (some with multiple carburators, some with fuel-injection). Nissan would then completely rebuild and refurbish the cars from stem to stern, once agan re-selling them as (essentially) new products. The price that pristine and/or restored Z-cars bring in the marketplace apparantly made the move profitable for Nissan.

I8ABMR

I LOVED IT !! This guy is brilliant and talented. I hope he is in film school

whoster

Yep, the guy is a visual arts guy.

http://ikonikfilms.com/portfolio/lux...e-sport-sedan/

I8ABMR

figures. I kept wondering if had some program that he could use to have the text spoken with the english accent . awesome

DaveGS4

iTrader: (2)

Reminds me of a similar used car advertising approach from several years ago

speedflex

That was fabulous!!

Hoovey689

iTrader: (16)

Very clever, good marketing skills.

Hoovey689

iTrader: (16)

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

http://www.autoblog.com/2013/12/19/n...yers-crazy-ad/

Jewcano

iTrader: (4)

Anything British makes something sound fancier. Similar to how someone did a David Attenborough voice over of Miley Cirus' VMA show, and using his voice, made it sound like a BBC documentary.

whoster

Word on the street is Nissan is going to restore the car to factory spec...

SteVTEC

LOL that's awesome! Reminds me of my 99SE.

That Maxima was in pretty sad shape! haha

GiantsFan

iTrader: (9)

That was an amazing video!!!

GS3Tek

iTrader: (8)

For a minute, I thought this was straight out of nissan.

Very clever ad

Nothing tops the " NIssan Pathfinder Independent suspension" ad .

RXGS

iTrader: (2)

I would give that man a blank check for his maxima after seeing that commercial