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Ten Brands That Will Disappear in 2014 including 2 auto mfrs and a auto mag

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Old 10-28-13, 06:30 AM
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Default Ten Brands That Will Disappear in 2014 including 2 auto mfrs and a auto mag

Ten Brands That Will Disappear in 2014


1. J.C. Penney

J.C. Penney Co. Inc. (NYSE: JCP) has been in trouble for some time. Those who still believe in its future as an independent retailer point to the company’s ability to get a loan of $2.25 billion from Goldman Sachs and other investors, secured primarily by real estate and leases. That money, optimists claim, will last until CEO Myron Ullman can turn the company around. Ullman recently has returned to the company’s top job.

On the other hand, many believe the company cannot come back from the unprecedented sales losses it has suffered in recent years. The industry is very competitive, both at brick-and-mortar stores and online. Big-box retailers from Walmart to Target and successful department stores such as Macy’s are larger than J.C. Penney and are growing. At the e-commerce level, companies such as Amazon.com and eBay, are gobbling up market share. Amazon has done damage to retailers much healthier than J.C. Penney.

Even in a less competitive environment, a J.C. Penney comeback could not be sustained. For the year ended February 3, the company reported that comparable store sales dropped 25.2%, revenue fell 24.8 % to $12.985 billion and Internet sales were $1.02 billion, a plunge of 33% from the previous year. While the most recent quarter was considered an improvement with sales down 16.4%, in reality it was nothing more than a brief reprieve. There is absolutely no reason to believe that J.C. Penney’s prospects will improve.

2. Nook

Barnes & Noble Inc.’s (NYSE: BKS) e-reader was destined to struggle from the start. It was launched in October 2009, roughly two years after Amazon.com’s Kindle, which was, and has remained, the market leader. Both products were hit by competition from Apple’s iPad before the e-reader business even hit its stride. Adoption of tablets is forecast to grow 69.8% in 2013, while e-readers are expected to drop 27%.

The Nook was thrown a lifeline a year ago, when Microsoft invested $300 million in Barnes & Noble’s digital business, but to no avail. It has been downhill since. Sales at the company’s Nook segment, which includes both the e-reader and online books, declined by 26% between the third quarter of 2012 and the third quarter of 2013. The Nook’s disadvantage may have little to do with its hardware or software and more to do with size of its online audience. It competes against much larger e-commerce sites that have access to hundreds of millions of new readers. While Amazon has more than 130 million visitors a month according to Quantcast, Barnes & Noble has just over 6 million visitors.

Also Read: The Most Popular American Brands in China

3. Martha Stewart Living Magazine

Martha Stewart Living Omnimedia Inc. (NYSE: MSO) has three divisions: publishing, broadcasting and merchandising. In the five years up to the end of 2012, publishing revenue fell from $179.1 million to $122.5 million. Last year, the division lost $62 million. In the first quarter of this year, publishing revenue dropped from $30.8 million to $24.5 million. The unit lost $990,000 in that period. Because of its troubles, the company tried to sell off smaller magazines. Its Everyday Food stopped publication as a standalone title with the December 2012 issue. Whole Living was discontinued after the January/February 2013 issue.

The main problem at the company’s flagship magazine, Martha Stewart Living, is the precipitous drop in advertising pages. According to the Media Industry Newsletter, the magazine’s advertising pages fell from 1,306 in 2008 to 766 last year. Pages are up to 404 through the first half of the year, but even if the full year runs at this rate, it is not enough. The company does have a good opportunity to retrench.

Two of Omnimedia divisions are doing quite well and could sustain a restructured company. Merchandising had revenue of $11.5 million in the first quarter, and an operating income of $5.7 million. Even the small broadcasting operation made money. The company could move the magazine online, as many other newspapers and magazines have done, to avoid the huge costs of paper, printing, and adding new subscribers. Martha Stewart Living lost its ability to be a standalone magazine long ago.

4. LivingSocial

LivingSocial, a daily deals website, has trailed Groupon since it launched. But this is an industry in which trailing the leading company is a very bad sign. As the financial troubles of Groupon demonstrate, the online daily deal industry started to fall apart not long after it began. Groupon’s share price, which reached a high of more than $26 after its initial public offering, was trading as low as $2.60 last year. While the stock is up on improved sales, the company remains unprofitable.

The situation is even worse for LivingSocial. Leading advertising publication AdWeek recently reported that sources would not be surprised if the company “was sold to a larger company or liquidated piece by piece by spring 2014.” That is a long way from when Amazon.com confidently invested $175 million in LivingSocial in 2010. The deal soured as the huge e-commerce company wrote down the investment by $169 million in late 2012. More recently, an Amazon SEC filing indicated that LivingSocial lost $50 million in the first quarter of this year, compared to a profit of $156 million in the same period a year ago.

The biggest competitors to both LivingSocial and Groupon are eBay, American Express and Amazon’s own AmazonLocal service. Each has a huge customer base and significant amounts of data about its customers, which they can use to target deals. LivingSocial does not stand a chance.

5. Volvo

In the United States, Volvo was never a giant manufacturer with a large number of models or ultra high-end brands. As of April, its market share in America had dropped to 0.3%

The company’s models compete directly with mid-luxury offerings from every large auto company in the United States, including giants General Motors and Toyota. It also has more direct competition from low-end models made by BMW, Mercedes and Audi. With all that competition, consumer demand just is not there for Volvo cars. In the first four months of this year, Volvo sold 19,571 vehicles in the U.S., down 8% — in an overall market in which sales rose almost 7% to 4,974,000. A mid-market car company without a broad range of sedans, SUVs and light trucks would find it hard to make any progress in the United States. Volvo’s model line is too small to allow it any chance.

Volvo’s future is in question not just in the U.S. The company’s dealerships in China inflated sales numbers to receive cash incentives from the company that never went to customers, according to Brand Channel. In other words, some of Volvo’s dealers committed fraud. China has been the Swedish car maker’s home since Zhejiang Geely Holding bought it in 2010.

6. Olympus

Except for market leaders like Canon, Sony and Nikon, no one wants to be in the digital camera business anymore. Worldwide unit sales are down 18% in 2012 since their peak in 2010 and are accelerating this year. It is no surprise then that Olympus, which only has 7% market share, has failed to generate a profit from its imaging business in any of the past three years. The decline caught the company’s management off guard. Actual sales were less than two-thirds of forecasts.

For the next fiscal year, the outlook is grim. Olympus expects compact camera unit sales to fall from 5.1 million to 2.7 million units worldwide. But these declines are hardly a new trend. A major reason for declining sales has been the increased adoption of smartphones — which now offer lenses and chips that capture high-quality images — as an alternative to digital cameras. Based on increased interest in high-end cameras, the company plans to focus on increasing sales of SLR cameras, which accounted for just 35% of its imaging business. Meanwhile, sales of its largest camera segment, compact cameras, will be cut in half. Of concern to investors, the company has pledged to stop issuing dividends until the camera business is restored to profitability.



Read more: Ten Brands That Will Disappear in 2014 - 24/7 Wall St. http://247wallst.com/special-report/...#ixzz2j1TWpGYl
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7. WNBA

The champion and protector of the Women’s National Basketball Association, David Stern, will retire in February 2014. He has been the all-powerful commissioner of the NBA for three decades. It is hard to imagine how the WNBA could have survived without his support, and that will soon be gone. The league was founded in 1996, and currently has 12 teams. Six teams have disappeared since the league’s beginning, and three have been relocated. Attendance has been awful. Average regular season attendance by team per game was only 7,457 in 2012, compared to about 18,000 for the NBA. The WNBA attendance number was below 6,000 in Atlanta, Chicago and Tulsa. Even in New York City, the New York Liberty could not break the 7,000 barrier. Attendance for half of the teams dropped by double digits between 2011 and 2012. Owners have little financial reason to support the league. The Chicago Sun Times reported in 2011 that “The majority of WNBA teams are believed to have lost money each year, with the NBA subsidizing some of the losses.” TV viewership is so low it only makes matters worse.

8. Leap Wireless

Leap Wireless International Inc. (NASDAQ: LEAP) was the one loser in the recent telecommunications M&A frenzy. AT&T nearly bought T-Mobile, which eventually combined with MetroPCS. Sprint Nextel is being pursued by both Japan broadband firm Softbank and Dish Network. Since the consolidations have created financially stronger companies, Leap is too small to survive. The best proof is in its subscriber counts and earnings. Wall Street lost confidence in Leap a long time ago. Its shares are down 90% over the past five years, while the Nasdaq is up by 40%. Leap’s management has probably known it needs a partner for some time. It was widely expected that Leap would merge with MetroPCS last year. The T-Mobile-MetroPCS deal ruined that.

In October 2012, Bloomberg BusinessWeek reported, “After reporting net losses for the last six years, analysts are forecasting Leap will remain unprofitable through 2015, according to data and estimates compiled by Bloomberg. It may post a profit of about $43 million in 2016, according to the average estimate.” The risk factors disclosed in Leap’s annual report read like a road map to Chapter 11. Management warns about the company’s ability to build out its 4G network, make debt payments, take on more debt if needed and increase its customer base. Probably the most damaging evidence regarding Leap’s dim future is its subscriber count, which dropped from 5.9 million at the end of 2011 to 5.3 million at the end of last year. By comparison, the new T-Mobile Metro PCS subscriber base is about 43 million, which in turn is smaller than Sprint, Verizon Wireless and AT&T.

9. Mitsubishi Motors

While it never had a massive presence in the United States, the niche Japanese automaker has had some success with models like the Lancer and the Eclipse. However, Mitsubishi Motors will soon exit the U.S. market, just as its Japanese rival, American Suzuki Motor Corp., did at the end of last year. Its sales are nose diving. In 2012, Mitsubishi sold fewer than 60,000 units in the United States, down from nearly 80,000 in 2011. That decline was the biggest of any auto brand and has continued this year. In the first four months of the year, sales have fallen by 6.5% to just 20,571 vehicles. The U.S. market share of Mitsubishi was only 0.3% in April. Mitsubishi does not have the advantages of some other companies with low market shares — it is not a luxury car company like Porsche and Land Rover, which sell high-end cars and command high prices. The average price for Mitsubishi’s seven models is under $25,000. One of the company’s weaknesses is this small model lineup. Mitsubishi is further hampered by the public’s perception of its products. In the new J.D. Power vehicle dependability survey, it ranked third from last out of 33 brands.

10. Road & Track

Founded in 1947, Road & Track is the oldest and most well-regarded automotive magazine in the country, according to Hearst, the publication’s owner since 2011. Road & Track and its better-selling stablemate, Car & Driver, have been among the top brands in the industry for years. However, Road & Track operates in a crowded market, which includes several other large publications and a substantial number of popular car websites. The four dominant magazines have all posted advertising sales drops in the past five years as Car & Driver, Motor Trend and Automobile have each lost hundreds of ad pages. Road & Track has had the worst of it. Ad pages fell from 1,092 in 2008 to 699 last year. Pages are down another 31% to 232 for the first six months of this year, according to MIN. No large national magazine can continue that kind of long-term slide.

Car & Driver has an audience of 10.7 million people, which according to Hearst makes it the world’s largest automobile magazine brand. Hearst does not need to support two magazine brands, each of which is in the midst of a sales slide. Since both magazines are based in Ann Arbor, Michigan, a consolidation of staffs would be a money-saving option. Road & Track subscribers could also be migrated to Car & Driver. Road & Track might continue to live online, but Hearst has no reason to keep two similar titles.



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Old 10-28-13, 06:43 AM
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Volvos, at least in the D.C. area, have been and continue to be pretty popular. Not surprised by Mitsu. Writing has been on the wall for them for what, a decade now?
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Old 10-28-13, 06:51 AM
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When was the last time Mitsu even released a car? They have like 2 models available at this point
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Old 10-28-13, 06:58 AM
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The problem with Car and Driver and Road and Track is that their magazines are no longer needed. Autoblog, Edmund's and simply forums like this one provide more valuable information and I get it quicker and I find it more enjoyable.

Another problem is that the websites for Car and Driver etc suck. I hate going on the site.
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Old 10-28-13, 08:06 AM
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It would seem to make sense for Hearst to consolidate R&T and C&D into the stronger C&D brand.
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Old 10-28-13, 10:27 AM
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Originally Posted by LexsCTJill
The problem with Car and Driver and Road and Track is that their magazines are no longer needed. Autoblog, Edmund's and simply forums like this one provide more valuable information and I get it quicker and I find it more enjoyable.

Another problem is that the websites for Car and Driver etc suck. I hate going on the site.
People still look to Car and Driver for their reviews though- and they’re much more professional and in depth than anything Autoblog and Edmunds pumps out. I think they’ve done a great job on dodging irrelevancy. Just think about how many times their comparison tests and reviews are posted on the internet- people value their opinion.
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Old 10-28-13, 10:38 AM
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Originally Posted by TangoRed
People still look to Car and Driver for their reviews though- and they’re much more professional and in depth than anything Autoblog and Edmunds pumps out. I think they’ve done a great job on dodging irrelevancy. Just think about how many times their comparison tests and reviews are posted on the internet- people value their opinion.
This is true, they are still a major resource and highly influential in the automotive industry. R&T as well, their opinion is still highly regarded. They just are in a dying format, print and no one has figured out a way to make consumers insist on buying them.

Maybe they need to go to a larger print format ala EVO, and the Euro mags, JDM mags which offer not just amazing reviews but some amazing photography. That said maybe they are struggling too financially.
 
Old 10-28-13, 11:27 AM
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Originally Posted by TangoRed
People still look to Car and Driver for their reviews though- and they’re much more professional and in depth than anything Autoblog and Edmunds pumps out. I think they’ve done a great job on dodging irrelevancy. Just think about how many times their comparison tests and reviews are posted on the internet- people value their opinion.
In depth? Really, I don't think so. Most of it is nonsense crap, just get to the point already. With Autoblog, they usually just get on with it and get right to the point. They will tell you if something sucks and they usually are not afraid to say it. Edmund's is good for research and lost their touch with reviews and that Inside Line idea that they had.

Car and Driver was good, R and T as well but times have changed, you no longer need to read these magazines to find what you need to find. You did up until 7 years ago.

I don't why people are stuck on the printed form as being the validation for worth, the internet blog and writing which is not printed is just as good.
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Old 10-28-13, 11:32 AM
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Originally Posted by Blueprint
They just are in a dying format, print and no one has figured out a way to make consumers insist on buying them.
You don't need to buy Car and Driver because there are alternative methods of finding out what you need to know. Media has changed.
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Old 10-28-13, 11:35 AM
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Originally Posted by LexsCTJill
In depth? Really, I don't think so. Most of it is nonsense crap, just get to the point already. With Autoblog, they usually just get on with it and get right to the point. They will tell you if something sucks and they usually are not afraid to say it. Edmund's is good for research and lost their touch with reviews and that Inside Line idea that they had..
I agree, and that's why I prefer Autoblog, for the same reasons. Especially C&D is so desperate to give their preferred brands the win in comparisons that they'll change the methodology and criteria of the comparisons to make it happen. C&D has done that for both Hondas/Acuras, and for BMWs also. It's all nonsense. Autoblog does indeed cut to the chase and isn't afraid to tell you if something sucks. I gave up on Edmunds. Their site literally became un-navigable, cluttered with all sorts of crap four or even FIVE layers deep just to still not find what you were looking for. Sure, more page hits for ad impressions and ad revenue and such, but if you make your site so damned annoying I'll stop visiting it, and then no page hits at all. Useless site to me now.
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Old 10-28-13, 11:36 AM
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I still see a lot of Mitsubishi's around here. I really like my buddy's 08 Lancer, although it is probably time for a refresh(I love the current design though). I also enjoy our 99 Montero Sport, and almost bought a 98 of my own.
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Old 10-28-13, 11:52 AM
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Being a previous owner of a Mitsubishi evo I went to Mitsubishi owners day in cypress ca at one of their facilities and there was rumor of then going all electric vehicles in 2015 so...my mind is blown who do I believe lol
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Old 10-28-13, 11:52 AM
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Originally Posted by LexsCTJill
You don't need to buy Car and Driver because there are alternative methods of finding out what you need to know. Media has changed.
Interesting b/c while I use the web for a huge source of information I still go to B&N and purchase mags and have subscriptions. Sometimes its just easier to have a mag and I don't want to carry my iPad everywhere.

Thanks for preaching to the choir though.
 
Old 10-28-13, 11:59 AM
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Originally Posted by LexsCTJill

Car and Driver was good, R and T as well but times have changed, you no longer need to read these magazines to find what you need to find. You did up until 7 years ago.

I don't why people are stuck on the printed form as being the validation for worth, the internet blog and writing which is not printed is just as good.
Well, as I see it, one of the reasons why R&T may be folding is because a lot of people were cheap and wouldn't pay for the paper-copies, prefering to just go on-line free instead. First, it really didn't save much money (I get my mail-subscription renewed for only $10.00 a year). Second, some of the articles in the paper-copies aren't posted on-line for awhile...you have to wait for them. Third, what did it really accomplish?...because of the decline in paper-copy sales, there won't be any R&T at all, paper or on-line.
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Old 10-28-13, 12:06 PM
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I sure hope J.C. Penney's doesn't fold. It's long been one of my favorite department stores, and has a reasonably-priced Big & Tall Men's clothing department (which, believe me, I need). Their sale prices, mail-coupons, and specials can give you some really great deals (sometimes comparable or even cheaper than Walmart's), although virtually nobody beats Walmart's for regular low prices.
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