Anchorman 2 and the Dodge Durango (sales are up 50% this year)
10-09-13, 10:50 PM
#2
Lexus Test Driver
Immature, corny, and predictable- like Dodge and their demographic. Should help the brand sell more quite nicely.
10-10-13, 10:46 AM
#5
Out of Warranty
Unfortunate, not to say moronic. If this is the way Chrysler's seeking to image their product, well good luck. Wieden & Kennedy (the agency responsible for this debacle) defends this package by claiming it brings a huge number of YouTube hits. So does a train wreck.
Guys, humor is a delicate thing in advertising . . . Ron Burgundy is not delicate. The character is a self-absorbed, arrogant, loudmouth . . . why does anyone want to associate their brand with this? The folks over at Wieden & Kennedy claim they will be bringing other celebs to perform as spokesmodels, much as their Fiat spot did with J-Lo in her "Jenny from the 'Hood spot for Fiat 500's Gucci Edition. That worked, Jen is glamorous and well-liked, Will Ferrell, while a talented over-the-top comic, is not where you want to place your brand association . . . YouTube hits or not. You want your audience laughing with you, not at you.
Bottom line: Do these spots make you want to go to your Dodge dealer and take a closer look?
Guys, humor is a delicate thing in advertising . . . Ron Burgundy is not delicate. The character is a self-absorbed, arrogant, loudmouth . . . why does anyone want to associate their brand with this? The folks over at Wieden & Kennedy claim they will be bringing other celebs to perform as spokesmodels, much as their Fiat spot did with J-Lo in her "Jenny from the 'Hood spot for Fiat 500's Gucci Edition. That worked, Jen is glamorous and well-liked, Will Ferrell, while a talented over-the-top comic, is not where you want to place your brand association . . . YouTube hits or not. You want your audience laughing with you, not at you.
Bottom line: Do these spots make you want to go to your Dodge dealer and take a closer look?
10-10-13, 12:47 PM
#7
Lexus Fanatic
Trending Topics
10-10-13, 01:10 PM
#8
Guest
Posts: n/a
Unfortunate, not to say moronic. If this is the way Chrysler's seeking to image their product, well good luck. Wieden & Kennedy (the agency responsible for this debacle) defends this package by claiming it brings a huge number of YouTube hits. So does a train wreck.
Guys, humor is a delicate thing in advertising . . . Ron Burgundy is not delicate. The character is a self-absorbed, arrogant, loudmouth . . . why does anyone want to associate their brand with this? The folks over at Wieden & Kennedy claim they will be bringing other celebs to perform as spokesmodels, much as their Fiat spot did with J-Lo in her "Jenny from the 'Hood spot for Fiat 500's Gucci Edition. That worked, Jen is glamorous and well-liked, Will Ferrell, while a talented over-the-top comic, is not where you want to place your brand association . . . YouTube hits or not. You want your audience laughing with you, not at you.
Bottom line: Do these spots make you want to go to your Dodge dealer and take a closer look?
Guys, humor is a delicate thing in advertising . . . Ron Burgundy is not delicate. The character is a self-absorbed, arrogant, loudmouth . . . why does anyone want to associate their brand with this? The folks over at Wieden & Kennedy claim they will be bringing other celebs to perform as spokesmodels, much as their Fiat spot did with J-Lo in her "Jenny from the 'Hood spot for Fiat 500's Gucci Edition. That worked, Jen is glamorous and well-liked, Will Ferrell, while a talented over-the-top comic, is not where you want to place your brand association . . . YouTube hits or not. You want your audience laughing with you, not at you.
Bottom line: Do these spots make you want to go to your Dodge dealer and take a closer look?
Kudos to Dodge and Will, what a great spot of ads. A CL member here who owns a Lexus actually posted on my instagram the ads made him wait for the 2014 model (which is upgraded over the 2013)
10-10-13, 02:10 PM
#9
The folks over at Wieden & Kennedy claim they will be bringing other celebs to perform as spokesmodels, much as their Fiat spot did with J-Lo in her "Jenny from the 'Hood spot for Fiat 500's Gucci Edition. That worked, Jen is glamorous and well-liked, Will Ferrell, while a talented over-the-top comic, is not where you want to place your brand association . . .
These commercials are funny/entertaining, but will likely to little to change the perception of the brand or interest in actually buying the vehicle.
10-10-13, 04:37 PM
#11
Lexus Fanatic
I think they're funny. People need to lighten up.
10-10-13, 09:21 PM
#12
Lexus Fanatic
iTrader: (20)
really bad ads. 
wil ferrell no doubt picked up a nice check, but dodge wasted a load of money.
wil ferrell no doubt picked up a nice check, but dodge wasted a load of money.
10-11-13, 03:58 PM
#14
Rookie
Join Date: Oct 2013
Location: GA
Posts: 63
Likes: 0
Received 0 Likes
on
0 Posts
I thought those were entertaining. I am a fan of Dodge, specialize in 50s and up Mopar and Chrysler vehicles, and they do have an odd way of advertising. But they were catchy and sometimes funny. Basic marketing and advertising, they made a commercial that stood out and caught the eye of people, even it was stupid. Y'all seen the commercial of the Head on headache treatment? retarded *** commercial, but that product stood out in your head.
10-14-13, 07:25 PM
#15
Guest
Posts: n/a
http://www.autoblog.com/2013/10/14/d...million-views/
2.7 mill views already..... that's pretty solid
2.7 mill views already..... that's pretty solid