Hyundai Motor America today announced an all-time August sales record of 66,101 units, up eight percent versus the same period in 2012. U.S.-built Santa Fe, Sonata and Elantra continue to be in hot demand, with dealer stock levels just half of competitor levels. Fleet mix for the month was 12 percent.
"You always hear about the strong summer selling months but it's still particularly gratifying to experience it first hand, as we did in August, leveraging high consumer demand with a great lineup of products to continue our string of record- breaking volume months," said Dave Zuchowski, executive vice president of national sales. "We have good momentum, innovative marketing and incentive support, excellent inventory balance, and a steadily improving economic climate so we feel pretty bullish about the final four-month home stretch of 2013."
Sales of Hyundai's three core U.S.-built models – Santa Fe, Sonata and Elantra – were up a combined 18 percent, and represented 75 percent of total sales this month. The all-new Santa Fe continues its strong sales pace with a 79 percent gain over last August. Consumers continue to be drawn to Elantra, ALG's highest residual value compact car for three straight years, with sales up 37 percent to 24,700. Sonata continues to be in high demand, but sales have been constrained by production capacity limitations at the Hyundai Alabama plant which is now running a 3-shift, 24-hour-a-day operating pattern to meet demand. Both Sonata and Elantra are operating with less than a 30-day supply.
"With our U.S. plants setting another production record in August, our dealers are seeing some inventory relief, with more car transporters unloading fresh new Hyundai models at their dealerships," said John Krafcik, president and CEO of Hyundai Motor America. "Last month, we also saw the impact of improved Genesis and Equus availability, with Equus hitting an all-time sales record with the launch of the 2014 model and Genesis sales up 30 percent."
Certified Pre-Owned vehicle sales set an all-time, any-time record at 7,306, up 15 percent over August 2012. Hyundai's CPO program is recognized as one of the best in the industry, and is 1 of the drivers of Hyundai's 2013 top-2 residual value ranking by ALG.
Mazda North American Operations (MNAO) today reported its best August U.S. sales of 28,106 vehicles in 10 years, representing an increase of 26.4 percent versus last year. Year-to-date sales through August are up 6.8 percent versus last year, with 198,026 vehicles sold.
Key August sales notes:
-- Mazda reported its best August since 2003 with 28,106 vehicles sold, accounting for a 26.4 percent increase year-over-year (YOY).
-- SKYACTIV® TECHNOLOGY-equipped vehicles continue to perform very well as they accounted for 74.8 percent of all Mazda's sold in August. To help support demand, Mazda recently announced increased production on SKYACTIV Engines and Transmissions and has stated production will reach 1.1 million units by July 2014.
-- CX-5 had its best month ever with 8,506 vehicles sold, accounting for a 82.3 percent increase YOY.
-- Mazda6 continues to outpace expectations with 4,249 vehicles sold, representing an increase of 166.9 percent YOY.
-- Mazda3 had its best month of sales since September 2012 with 11,031 vehicles sold in August 2013. The first units of the all-new 2014 Mazda3 started arriving in dealers on August 21, 2013, and although inventory is tight, response from customers and dealers has been very positive.
-- Even as Summer is winding down, MX-5 Miata showed a YOY increase of 3.2 percent with 578 vehicles sold in August 2013.
Mazda Motor de Mexico (MMdM) reported August sales of 2,909 vehicles, up 46.0 percent versus August of last year.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,546 vehicles, an increase of 35.4 percent from the 22,553 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 12 percent on sales of 233,326 in the first eight months of 2013 compared to 208,268 in the same period in 2012.
"This has been a summer of momentum, giving us a good tail-wind as we enter the all-important autumn selling season," said Ludwig Willisch, President and CEO, BMW of North America, LLC. "The sales records set before the financial crisis continue to fall and with the arrival of the new X5 and the new 4 Series Coupe in the next couple of months, we are heading towards a strong finish for the year."
BMW Brand Sales
Sales of BMW brand vehicles increased 45.7 percent in August for a total of 24,523 compared to 16,835 vehicles sold in August, 2012. Year-to-date, the BMW brand is up 14.8 percent on sales of 188,997 compared to 164,636 sold in the first eight months of 2012.
In August, best performing vehicles included the 3 Series, up 66.9 percent to 10,357 units; the 5 Series, up 158.2 percent to 4,359 units; the 6 Series, up 67.8 percent to 760 units and the 7 Series, up 172.6 percent to 924 units.
BMW Pre-Owned Vehicles
In August, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 19.2 percent to 16,706 vehicles compared to the 14,012 vehicles sold in August, 2012. January through August, BMW used vehicle sales are up 8.5 percent on volume of 118,259 compared to 108,952 in the same period of 2012.
MINI Brand Sales – best August ever
MINI USA reported the best August ever with sales of 6,023 automobiles, an increase of 5.3 percent from the 5,718 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.6 percent on volume of 44,329 compared to 43,632 in the first eight months of 2012.
MINI Pre-Owned Vehicles – best month ever
In August, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 2,182 automobiles, an increase of 23 percent from the 1,774 sold in August, 2012. January through August, MINI used vehicle sales are up 20.5 percent on volume of 14,480 compared to 12,015 in the same period of 2012.
August 2013 Sales Conference Call
Wednesday, September 4, 2013
August 2013 Sales Conference Call (audio clip)
Toyota Motor Sales Vice President of Corporate Communications Mike Michels:
Hello everyone and thank you for joining us to review Toyota’s August sales results.
Speaking today will be:
Bill Fay, Toyota Division Group Vice President and General Manager;
And Steve Hearne, Lexus Vice President for sales and dealer development.
Following the call, our communications team will be available to field any additional questions
you may have.
Now I’d like to turn it over to Bill for a look at August results.
Toyota Division Group Vice President and General Manager Bill Fay:
Thank you Mike… and thanks everyone for joining us today.
I hope you had a good Labor Day Weekend…because I know the industry did.
We all benefitted in August from having an extra selling day and the unusual situation of Labor Day Weekend falling into the month’s totals.
We may see some give back in September, but for now, we’re going to enjoy the August results.
In fact, Toyota, Lexus and Scion
Best month in more than five years (May 2008)
Combined sales of 231,537
Up 22.8% from last year
Well ahead of the industry pace
From our point of view, it was a remarkable month
Toyota #1 retail manufacturer
#2 overall brand
Fleet sales making up just 2% of our mix
Camry #1 selling car
Toyota Division #1 selling retail brand
Toyota #1 in certified used vehicle sales
Sold 34,000 vehicles in California alone
Up 40% from last year
Accounting for 18% of retail market
Overall industry also had an excellent month
Sales of about 1.5 million
Up nearly 17% from last year
Best month in six years (Aug. 2007)
Second straight month retail sales about 90% of total
SAAR 16.1 million (first time since Nov. 2007)
August capped a solid summer for the industry
While we’ve seen fluctuations in some economic indicators
One thing has remained consistent…the overall strength of the U.S. auto industry
For June, July and August
Industry cruised along at a seasonal rate of 15.9 million vehicles
Brings the YTD SAAR to 15.5 million
In line with our expectations
This stability in the marketplace
Combined with the response to our new models
Including the RAV4 and Avalon
Continued strong performances by Camry, Prius and Tacoma
And the arrival of the new Corolla and Tundra
Push Toyota Division target for the year
To more than two million
Combined with Lexus,
which announced an increase in its target last month
Brings our TMS goal for the year to two and a quarter million vehicles
Toyota Division in August
Sales of 201,745
Up nearly 23% from last year
Best month since August of 2009
Camry recorded its second-best August ever
Sales of more than 44,700
Prius family second best month ever
More than 27,000
Also best-ever Prius month in California
Sales of more than 8,100 units
More than tripled to 6,200
Nearly 20% were hybrid models
BTW, Avalon hybrid
named the top hybrid of 2013 by AutoPacific last month (AutoPacific Ideal Vehicle Awards)
Avalon hybrid combined with Prius
18% increase in Camry hybrid sales
Pushed total Toyota Division hybrid sale up 30%
To more than 34,000
We’ve got more on the way
Finally on the car side
Sold nearly 27,000 Corollas
Up 10 and half percent
Includes about 1,100 all-new 2014 Corolla models
With the sell-down of the 2013 model going well
And smooth production start-up of the 2014 model
Able to move up the on-sale date of the new Corolla
To final days of August
Have more on the new Corolla in a few minutes
On the truck side
Sales up 20.5%
RAV4 volume leader
More than 23,500
Second-best month ever for RAV4
Combined pickup truck sales of more than 26,500
Best month in five years
Led by Tacoma +25%
Toyota Certified Used Vehicles
Best month ever
Sold more than 36,000 vehicles
Up nearly 27%
strength of the overall market
and Toyota’s product lineup
September will mark the first full month of sales for the new Corolla and Tundra
Latest of 9 all-new or significantly updated new products
Introduced over past two years
Beginning with Camry
That have accounted for much of our growth
We’ve elevated the Corolla experience in every way
Dramatic new design
Significantly upgraded interior
Added content, features and value
Expect new Corolla
To push 2013 calendar year Corolla sales to about 300,000
And to about 330,000 in 2014
Marketing launches…for both the Corolla and Tundra get underway in September
Thank you again for joining us today.
Now I’d like to turn this over to Steve for a look at the Lexus results.
Lexus Vice President for sales and dealer development Steve Hearne:
Thank you Bill.
August is traditionally big for Lexus
Was again this year
Recorded our best month of 2013
Sales of 29,792
Up 23% from year-ago levels
Much of the attention has been on the all-new IS
Continues its great launch
Sales up 88%
To more than 4,400 units
On sale for a little more than two months
We have some initial IS buyer information
One goal was to attract more male buyers
Nearly 60% male (compared to about 45% for ’13 model)
Nearly half the buyers (45%) are opting for the F-Sport
Like aggressive styling
And performance benefits
Compared to about 10% for the 2013 model year
Median age 44
More than a third of buyers under 35
Nearly half are conquest sales and buyers new to Lexus lineup
Mostly from BMW, Audi and Acura
And the IS isn’t only performing in the showroom
Having topped Car and Driver Magazine’s luxury sports sedan comparison test against many of those competitors
But IS wasn’t the only story for Lexus in August
Every car in our lineup posted year-over-year gains
Led by new models introduced within the past year
ES volume leader
More than 7,600
ES hybrid sales doubled
YTD ES sales now up 60% (nearly 50,000 for the year)
Named Ideal luxury mid-size car by AutoPacific
Same survey Bill mentioned earlier
LS up for the month
56% for the year
Rounding out the car lineup
GS up 22%
CT up 21%
RX sales also jumped 32%
RX sales jumped 32%
More than 11,000
The luxury SUV segment remains of the hottest in the industry
And Lexus International announced today
Plans to unveil the LF-NX crossover concept
Next week at Frankfurt Auto Show
Explore the potential for a compact crossover in the Lexus lineup
And finally Lexus Certified Pre-Owned
Obviously very happy with the August results
Look to keep momentum going
Continue focus on IS
Full marketing launch started yesterday
Run through early October
Thank you very much for joining us today and now I’d like to open up the call for questions.
Anybody miss the fact that the G37 outsold the Q50? That has gotta hurt.
i was going to tell you how wrong you are and that it is brand new car with low availability, and then I looked up the cars.com inventory for Infiniti and Q50 is at 5300, 2x the amount the sold... that sucks.
Lexus has 40% less 3IS's in inventory and they sold almost 2x more... sucky for Infiniti.