Chrysler Group LLC today reported U.S. sales of 165,552 units, a 12 percent increase compared with sales in August 2012 (148,472 units), and the group’s best August sales since 2007.
The Chrysler, Jeep®, Dodge, Ram Truck and FIAT brands each posted year-over-year sales gains in August compared with the same month a year ago. The Ram Truck brand’s 29 percent increase was the largest sales gain of any Chrysler Group brand during the month. Chrysler Group extended its streak of year-over-year sales gains to 41-consecutive months in August.
“Last month we achieved our strongest retail sales in the past 60 months,” said Reid Bigland, Head of U.S. Sales. “All aspects of our business continue to improve as evidenced by our streak of 41-consecutive months of year-over-year sales gains.”
Chrysler Group had six models that set sales records in August. The Dodge Journey mid-size crossover, with its 12 percent increase, had its best sales month ever. In addition, the Dodge Challenger, Dodge Dart, Jeep Wrangler, Jeep Compass, and Jeep Patriot each recorded their best sales for the month of August.
Chrysler Group finished the month with a 62-days supply of inventory (364,641 units). U.S. industry sales figures for August are projected at an estimated 16.1 million units Seasonally Adjusted Annual Rate (SAAR).
August 2013 U.S. Sales Highlights by Brand
Ram Truck Brand
Ram Truck brand sales were up 29 percent, the brand’s best August sales since 2007. August was the 6th-consecutive month in which the Ram Truck brand registered the largest percentage year-over-year sales gain of any Chrysler Group brand. Sales of the Ram pickup truck were up 31 percent, its 40th-consecutive month of year-over-year sales gains and its best August sales since 2006. Sales of the Light Duty Ram pickup were up 34 percent in August, driven by a sharp increase in Crew Cab pickups, while Heavy Duty Ram sales increased 26 percent.
The Ram Truck brand was named the “Most Ideal Popular Brand” in AutoPacific’s 2013 Ideal Vehicle Awards in August. The Ideal Vehicle Awards are based on responses to AutoPacific’s New Vehicle Satisfaction Survey. AutoPacific asked owners to indicate a desire to change their vehicle in 15 different categories, ranging from power and acceleration to safety features and storage, after having owned and driven their vehicle for 90 days.
Dodge brand sales were up 12 percent in August, the brand’s best August sales since 2003 and its 27th-consecutive month of year-over-year sales gains. The Dodge Challenger and Dodge Dart compact sedan each recorded their best August sales, while the Dodge Journey midsize crossover, with its 12 percent increase, had its best sales month ever. The Dart recorded its third straight month of year-over-year sales gains. The Dart added to its list of awards in August with a Top Safety Pick+ from the Insurance Institute for Highway Safety.
Dodge Charger sales were up 37 percent in August, while sales of the Dodge Durango full-size SUV increased 117 percent. Durango registered its best August sales in eight years.
Jeep brand sales were up 8 percent in August, the brand’s best August sales in 11 years. All Jeep brand models in production recorded sales gains in August compared with the same month a year ago. The Jeep Wrangler, Jeep Compass, and Jeep Patriot each recorded their best sales ever for the month of August. Sales of the Patriot were up 42 percent, the largest percentage increase of any Jeep brand model for the month. Sales of the Jeep Grand Cherokee were up 40 percent, its best August sales since 2003. It also was the Grand Cherokee’s best sales month so far this year. The Grand Cherokee was named “Most Ideal Mid-Size SUV” in August for the 3rd-consecutive year in AutoPacific’s 2013 Ideal Vehicle Awards.
Chrysler brand sales were up 2 percent in August led by the Chrysler 300 full-size sedan’s 27 percent year-over-year sales gain. It was the 300’s best August sales since 2007 and best sales month so far this year. Sales of the Chrysler Town & Country minivan were up 11 percent, its best August sales since 2002, as well as the vehicle’s best sales month so far this year. The award-winning Town & Country in August captured an additional honor being named the “Most Ideal Minivan” in AutoPacific’s 2013 Ideal Vehicle Awards based on owners’ ratings of their 2013 vehicles.
The FIAT brand recorded its best sales month since launching the Fiat 500 in 2011 and its 18th-consecutive month of year-over-year sales gains. FIAT brand sales were up 1 percent in August compared with the same month a year ago. Sales of the all-new 2014 Fiat 500L, the newest addition to the FIAT brand product lineup, increased 26 percent in August compared with sales in the previous month of July. FIAT studios across the U.S. began selling the 500L in June.
The 2014 Fiat 500L was named in August by Kelley Blue Book to its list of the “10 Best Back-to-School Cars.” Kelley Blue Book’s editors praised the 500L’s iconic styling and Euro charm, as well as its fuel economy, safety, versatility, and value. The FIAT brand also unveiled in August the Fiat 500 Cattiva, which provides the 500 Sport and 500 Turbo models with a factory-tuned look, and the Fiat 500c GQ Edition, continuing the brand’s tradition of premium, limited-production lifestyle cars for discerning customers.
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Volkswagen of America, Inc. (VWoA) today reported 40,342 units delivered in August, representing the third month the brand has surpassed 40,000 units over the past 40 years.
“We had a stellar month with our TDI clean diesels, demonstrating that more consumers are appreciating real world benefits of these advanced engines,” said Jonathan Browning, president and CEO, Volkswagen Group of America. “Overall, we are pleased to see that demand for the brand remains strong and selling over 40,000 vehicles for the month is an accomplishment our employees and dealers can be proud of. As we transition to 2014 Model Year vehicles, we are encouraged that the lineup brings a host of new features and added customer value with the launch of the new 1.8 and 2.0 TSI engines, Car-Net connectivity system and the expansion of our sporty R-line models.”
The Chattanooga-built Passat continued to show strong results with 10,194 units delivered, an increase of 3 percent. In August the Passat TDI, the only clean diesel in the midsize sedan segment delivered 4,470 clean diesels, representing 43.8 percent of its sales mix.
Total Jetta deliveries (including SportWagen) for August accounted for 16,280 units, up 5.4 percent for the year. The Jetta Turbo Hybrid continues to attract consumer interest with 712 deliveries in August.
Total Beetle deliveries for August were 4,921 units, a 42.6 percent increase versus the prior year. In August, the Beetle was named a 2013 Top Safety Pick by the Insurance Institute for Highway Safety, joining eight other Volkswagens that previously received the coveted award. In addition, last month Volkswagen celebrated the production of10 million cars at its Volkswagen de México manufacturing facility in Puebla, Mexico. The 10- millionth car was a Volkswagen Beetle GSR®, a limited edition, 1970s-inspired Beetle that goes on sale this month. The 2014 Beetle GSR is a retro-themed yellow and black model inspired by the “Yellow Black Racer” of the 1970s. The GSR features the new EA888 turbocharged and direct-injection 2.0-liter TSI® engine, giving it more power, torque and better fuel economy. Only 3,500 of the special edition Beetle GSRs were built globally.
The Tiguan had the best August ever with 2,948 units sold; this also marks the best year-to-date with 20,744 units. Total sales of the Golf (including Golf R and GTI) were 3,010 units. The Touareg sold 705 units.
Volkswagen’s high-mileage, TDI® Clean Diesel models accounted for 30.4 percent of sales in August marking the best month ever for TDI sales and 24.3 percent year-to-date.
Nissan U.S. sales totaled 120,498 to set an August record, an increase of 22.3 percent over last year's total of 98,515. Nissan Division sales, spurred by gains of its top-selling, core models rose 24.3 percent in August to 108,614 units, also an August record. Sales of Infiniti vehicles finished August at 11,884 units, up 6.5 percent.
Nissan division posted record August sales of 108,614 units, up 24.3 percent from 87,360 the prior year. For the first time, Nissan exceeded 100,000 retail sales in a month.
Nissan LEAF had its best-ever month, with 2,420 August deliveries. Sales in new wave markets continue to grow, with Atlanta taking the crown as the No. 1 LEAF market in August. Since introducing the 2013 LEAF in March, deliveries are up 317 percent over the same period in the prior year.
Altima sales jumped 19.6 percent in August to 30,976, an August record. Altima sales are up 8.9 percent year-to-date and gained over a point of segment share in the first seven months of the year.
Sentra sales rose 18.7 percent to 12,605, in spite of low inventory levels. Sentra sales for 2013 are up 18.3 percent.
Versa deliveries increased 8.8 percent over the prior year to 9,991, in part due to the ongoing launch of the all-new 2014 Versa Note. In 2013, Versa continues to be the leader among subcompacts, topping the segment 21 of the last 24 months (through July).
Sales of Rogue crossovers set an August record at 17,273, an increase of 36.8 percent over the prior year. On Sept. 10, Nissan will unveil the all-new 2014 Rogue, which will be produced in Smyrna, Tenn., beginning later in 2013. Sales of the current-generation Rogue are up 16 percent in 2013.
Pathfinder sales continue to roll, up 258.4 percent to an August record of 8,859.
Fred Diaz, divisional vice president, Sales and Marketing and Service and Parts, Nissan U.S.A. said: "Top models like Altima, Sentra, Rogue and Pathfinder continue to gain share in their segments, driving Nissan to a sixth consecutive record month for the division and our best retail month ever in the history of Nissan in the U.S. The recent introduction of the all-new Versa Note and the all-new Rogue launching this fall will only help Nissan sales to continue the winning streak."
"If you haven't been in a Nissan showroom in the last 12 months, you may not recognize much of it—as we continue to bring out new vehicles, the average model age is down 40 percent from a year ago," Diaz said.
Infiniti today reported sales of 11,884 units for August, an increase of 6.5 percent from 11,155 units a year earlier.
August saw the first sales of the all-new Infiniti Q50 luxury sports sedan, with 2,434 units sold.
The Infiniti QX60 7-passenger luxury crossover had 3,026 deliveries, up 27.2 percent, making August its best month ever; year-to-date, sales of the QX60 have totaled 20,556 units, up 69.9 percent.
In August, the Infiniti QX80 full-size luxury sport utility vehicle was up 19.4 percent to 1,225 units.
Infiniti's crossover and sport utility vehicles were up 15.5 percent in August, and are up 19.4 percent for the year.
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. August 2013 had 28 selling days, while August 2012 had 27 selling days.
Best month ever for CR-V contributes to Honda brand 29.1% sales increase
Accord, Civic and CR-V each top sales of 30,000 units in August
All-new MDX breaks all-time record, boosting Acura brand sales up 9.0%
Acura RDX posts 16th straight record month of sales
Setting a new August record, American Honda Motor Co., Inc. today reported U.S. sales of 166,432 units, a total increase of 26.7% compared with a year ago (up 22.2% based on the Daily Selling Rate, or DSR*). Year-to-date sales of 1,053,449 units represent a year-over-year increase of 11.0 percent. The Honda Division posted August 2013 sales of 149,381 units, an increase of 29.1% compared with August 2012. Acura Division U.S. July sales of 17,051 units were up 9.0% compared with the prior year.
CR-V breaks all-time sales record set in March 2012, with sales of 34,654 up 45.1% compared to August 2012
Accord and Civic both top 38,000 units, with Civic posting its best August since 2009
Pilot and Ridgeline both see 6th consecutive month of double digit sales gains, contributing to a new all-time Honda light-truck record
"With 3 of our core models topping 30,000 units and the Honda brand up more than 29%, our August sales definitely didn't take a break for the holiday weekend," said John Mendel, executive vice president of sales at American Honda. "We're keeping our foot on the gas as we transition into the 2014 model year including the introduction an all-new Accord Hybrid in October."
Acura posts a 9.0% sales gain, and a 27.3% gain in light-truck sales, setting an all-time light-truck sales record for the 2nd straight month
The all-new MDX set a new all-time record with its best month ever, up 17.1 percent
RDX was up 49.7% with its 16th successive monthly sales record
"More luxury SUV shoppers are choosing the Acura brand than ever before," said Jeff Conrad, vice president and general manager of Acura sales. "RDX is unstoppable after 16 straight monthly records, and the all-new MDX is already proving it's the 1 to beat, setting records in its 1st 2 full months of sales."
Kia Motors America (KMA) today reported best-ever August sales of 52,025 units, a 4-percent increase over the same period in 2012. Sales of the all-new 2014 Cadenza continue to climb, exceeding the 1,500 unit mark for the second month in a row, while the U.S.-built* Optima logged its 21st straight month as Kia's top seller with 15,199 units sold. August also marked the debut of the "Totally Transformed" marketing campaign for the all-new 2014 Soul, which will soon be arriving in showrooms.
"Our award-winning products deliver on Kia's promise to combine world-class design with cutting-edge technologies and premium amenities, and with the all-new Soul scheduled to arrive in showrooms soon, our sales momentum is poised to continue through the end of the year," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia. "Exemplified by the redesigned Sorento and all-new Cadenza and Forte sedans, Kia's product offerings are more refined than ever, bringing a new level of sophistication to buyers seeking more features and options at affordable prices."
Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2013 sales results of 231,537 units, an increase of 18.4 percent over August 2012 on a daily selling rate (DSR) basis. On a raw-volume basis, unadjusted for 28 selling days in August 2013 versus 27 selling days in August 2012, TMS sales increased 22.8 percent year-over-year.
“The auto industry continues to be a bright spot in the economic recovery,” said Bill Fay, Toyota division group vice president and general manager. “August capped a great summer for new vehicle sales, and it was Toyota's best month in more than 5 years."