2014 Acura MDX ad campaign the most expensive in brand's history
#1
2014 Acura MDX ad campaign the most expensive in brand's history
2014 Acura MDX ad campaign the most expensive in brand's history
Gallery:
http://www.autoblog.com/photos/2014-...photo-5985261/
Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end.
http://www.autoblog.com/2013/06/24/2...*****-history/
#2
Seems like a waste to me. The MDX is one of their best sellers. They don't necessarily need to advertise the crap out of it for it to sell. It will sell and sell well, as it always has. They should invest that $78 million in a new TSX platform instead
#6
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#7
Yeah, "extremely awkward" wording there lol. But I disagree with you the last part. I think the new MDX looks a lot better, even if it's a clear evolution of the previous generation. This commercial isn't too bad if you look at it as a setup commercial for the new ad campaign (if that's what it is)
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#8
Lexus Champion
Made for mankind....really?
This campaign looks like its going to crash and burn.
Acura needs to build better looking cars, not try to market themselves into a better position. What a waste of money.
This campaign looks like its going to crash and burn.
Acura needs to build better looking cars, not try to market themselves into a better position. What a waste of money.
#11
Pole Position
Unbelievably boring, unexciting, drab, plain, uninspiring, and lackluster. This is how Acura expects to sell cars? I thought they changed marketing companies. This is the same old crap as always.
#13
Lexus Fanatic
So...after clearly wasting money developing the failed ZDX, more money on the ILX, and more money on the new RDX, they then turn around and decide to waste even MORE money on ads for what is currently one of their best-sellers and probably doesn't need ads?
And people wonder why this company has problems
And people wonder why this company has problems
#14
Lexus Test Driver
So...after clearly wasting money developing the failed ZDX, more money on the ILX, and more money on the new RDX, they then turn around and decide to waste even MORE money on ads for what is currently one of their best-sellers and probably doesn't need ads?
And people wonder why this company has problems
And people wonder why this company has problems
#15
Lexus Champion
All car companies try different ad campaigns to try and cut through the clutter. Some work and some don't. They move on and try other things. This is no different.